Retail Gets Real - podcast cover

Retail Gets Real

National Retail Federationretailgetsreal.com
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
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Episodes

#173 How Crate and Barrel is adapting to new customer needs with CEO Neela Montgomery

In January, at NRF 2020, Retail's Big Show, we talked with Crate and Barrel CEO Neela Montgomery about her journey to retail and becoming the head of one of America's most popular home brands. And just a few weeks ago, Neela joined us for a virtual event as part of our NRF Retail Leadership series. Today, we're going to bring you highlights from both of those conversations. Neela's path to retail leadership, how so much changed virtually overnight amid the pandemic, and what the future of retail...

Jun 15, 202023 minEp. 173

#172 How Rothy’s is leading business collaboration for COVID-19 relief

Companies across the nation are collaborating in creative ways to lend a hand where needed during the pandemic. Saskia van Gendt, the head of sustainability for Rothy's, talks about how the Open Innovation Coalition is bringing together like-minded brands to share resources to support COVID-19 relief efforts, with the goal of helping one million people by July 1, 2020. Learn more at retailgetsreal.com .

Jun 01, 202027 minEp. 172

#171 How KiwiCo activity boxes became a lifeline for parents

Sandra Oh Lin took her knack for creating fun STEM activities for her kids and turned it into KiwiCo, a monthly subscription box business that fuels kids’ passion for creativity. On this episode, Oh Lin describes how she went from engineer to entrepreneur and the lessons she learned the hard way as demand for the popular kids’ activity boxes quickly grew. Originally released July 1, 2019. Learn more at retailgetsreal.com .

May 25, 202023 minEp. 171

#170 Food52 grows community during the pandemic

Food52 was created with the vision of celebrating a love of food with a like-minded community. With more people staying at home during the pandemic and turning to cooking for comfort, Food52’s massive community of engaged followers has grown even more. Listen to learn more about how the brand turns fans into customers with crowdsourced product launches that sell out in days and why consumers connect with their human approach to cooking. Learn more at retailgetsreal.com ....

May 18, 202029 minEp. 170

#169 Community first: Spotlight on retail innovation

The pandemic of COVID-19 is hitting everyone hard, the retail industry included. Despite that, many retailers are coming together to find creative ways to help each other, their customers, and their communities. Today, we’re sharing the stories of some of those companies and how they are innovating to accommodate. Learn more at retailgetsreal.com .

May 11, 202022 minEp. 169

#168 How the health crisis has changed consumer behavior

Retailers are facing unique challenges in today’s environment. Today, we're looking at how consumer behavior is changing amid the COVID-19 crisis with NRF Senior Director of Consumer Insights Katherine Cullen. NRF has been checking in on how people have adapted to the coronavirus pandemic, including popular purchases, shopping methods, and the broader ways this impacts their lives and behaviors. Learn more at retailgetsreal.com .

May 04, 202025 minEp. 168

#167 Inside innovation at LEGO

How do you make shopping for LEGOs as fun as building them? That’s the question — and the ambition — behind Martin Urrutia’s work as the Head of Global Retail Innovation at LEGO. With more than 25 years of retail experience, his job is to push innovative retail practices that will keep the company at the forefront of customer expectations. Learn more at retailgetsreal.com .

Apr 27, 202028 minEp. 167

#166 Crazy dog people: How passion drives BARK (special rerelease)

Originally released May 14, 2018: BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans. Learn more at retailgetsreal.com ....

Apr 21, 202021 minEp. 166

#165 Innovating at the cutting edge of wellness with Sharon Leite of The Vitamin Shoppe

How do you stay on the cutting edge of wellness while maintaining consumer trust? Sharon Leite, CEO of The Vitamin Shoppe, starts by asking a question: “How can we make this relevant for today and how do we make sure that we can take it forward into the future?” In this episode, Leite talks about how The Vitamin Shoppe is innovating around everything from the customer experience to CBD products. Sharon has learned how to take her years of retail experience fundamentals and apply them to turning ...

Apr 13, 202029 minEp. 165

#164 Passion, resilience and creativity with Jo Malone of Jo Loves (special rerelease)

What does it take to become the person responsible for creating some of the world's most-loved fragrances? Jo Malone, the creator of Jo Loves, shares her origin story and how she came to be called an English scent maverick. Learning to sell as a means of survival, Jo cultivated a passion for her business that has led to the creation of two global brands. Learn more at retailgetsreal.com .

Apr 06, 202022 minEp. 164

#163 How Pinterest aids in shopping and discovery (special rerelease)

Originally released Sept. 9, 2018: For millions of people around the world, Pinterest is the first stop on their retail journey — it’s a place to discover, get inspired and personalize. For retailers, Pinterest is an opportunity to engage with customers earlier and more often, well before a transaction takes place. To learn more about how brands of all sizes are taking advantage of this social media platform, we sit down with Amy Vener, the head of retail strategy at Pinterest. Learn more at ret...

Mar 31, 202023 minEp. 163

#162 How Cotopaxi creates superfans through sustainability

Annie Agle, Director of Impact and Brand at Cotopaxi, shares how its customers are gathering around a mission of sustainability, conscious capitalism and an ambitious goal of ending poverty, as well as what other companies can learn from the startup’s unique approach to sustainable outdoor apparel. Learn more at retailgetsreal.com .

Mar 23, 202025 minEp. 162

#161 Ensuring retail jobs are good jobs

Zeynep Ton, the author of the book The Good Job Strategy , discovered that many of the expensive, productivity-draining problems faced in retail came down to poor labor practices. By focusing on creating good jobs for employees that lead to great customer experiences, companies can both save money and make their employees happy. Learn more at retailgetsreal.com .

Mar 16, 202022 minEp. 161

#160 How Sephora evolves the in-store experience

Alison Hahn, Senior Vice President of Merchandising for Color and Fragrance at Sephora, is at the helm of some of the most exciting innovations in the beauty industry. She joins Retail Gets Real from the NRF Foundation Student Program to share some of the cutting-edge initiatives Sephora is leading and where the beauty industry is headed. Learn more at retailgetsreal.com .

Mar 09, 202024 minEp. 160

#159 Understanding the future consumer

The consumer is constantly changing, and companies need to adapt and change quickly in order to keep up — or, even better, retailers can be proactive and get ahead of the curve. To tell us more about where the customer will be in 2022 and what retailers can do to prepare, we talk to Andrea Bell, Head of Insight for WGSN, who believes that the biggest point of differentiation in 2022 will be the dichotomy between different generations. Learn more at retailgetsreal.com ....

Mar 02, 202022 minEp. 159

#158 How data drives decisions at TechStyle

TechStyle has built one of the most data-driven, deeply consumer-obsessed advertising groups by effectively building an internal agency that advertises across its portfolio of brands. They also have a unique membership model that rewards customers with better pricing and promotions, and in return, these members help TechStyle acquire more customer data. To learn more about the company’s unique model and where it’s headed in the future, we talk to Laura Joukovski, President of Global Fashion Bran...

Feb 24, 202024 minEp. 158

#157 NRF Innovation Lab highlights and the future of AI in retail

The NRF Innovation Lab at Retail’s Big Show showcases over 50 of the most groundbreaking technologies in the retail space. Sucharita Kodali, an NRF Innovation Advisory Committee member and a retail analyst with Forrester joins the show to talk more about the Lab, along with one of the innovators from the lab, George Shaw, CEO and co-founder of Pathr, the first AI-powered spatial intelligence platform that uses anonymous location data to derive business insights in real-time. Learn more at retailg...

Feb 17, 202022 minEp. 157

#156 How to retain and recruit talent in a tight labor market

Indeed’s Director of U.S. Marketing Carmen Bryant and Economist Daniel Culbertson join Retail Gets Real from NRF 2020: Retail’s Big Show to share data-driven insights on the current state of the labor market and how retailers can adapt in a challenging environment. Learn more at retailgetsreal.com .

Feb 10, 202023 minEp. 156

#155 International retail trends to watch in 2020

Kate Ancketill, CEO and founder of GDR Creative Intelligence , discusses how technology is shaping consumer behavior, how retailers are responding worldwide and what the nascent “loneliness economy” looks like. Learn more at retailgetsreal.com .

Feb 03, 202032 minEp. 155

#154 Le Tote CEO on retail’s evolution

Rakesh Tondon is the co-founder and CEO of Le Tote, an online clothing rental business that recently acquired Lord & Taylor and opened its first physical location. Tondon shares how Le Tote is disrupting the fashion industry, why it’s opening physical locations and why it’s imperative for retail to continue evolving if it wants to survive. Learn more at retailgetsreal.com .

Jan 27, 202025 minEp. 154

#153 UncommonGoods: Creating unique and sustainable retail

When Dave Bolotsky was transitioning from retail analyst to entrepreneur in 1999, he set out to create an online concept that would capitalize on the opportunities presented by the growing sector of online retail without competing with huge retailers. Twenty years later, UncommonGoods stands out as a business model that champions sustainability in all forms. Learn more at retailgetsreal.com .

Jan 20, 202024 minEp. 153

#152 Inside Walmart’s Intelligent Retail Lab

While most of the industry is just starting to understand the possibilities of quickly evolving technologies like artificial intelligence and its applications for retail, Walmart is sprinting ahead with projects like its Intelligent Retail Lab, a fully operating store with an in-store AI lab. Mike Hanrahan, CEO of Walmart's Intelligent Retail Lab joins the show to share more about the lab and what it means for the future of retail. Learn more at retailgetsreal.com ....

Jan 13, 202026 minEp. 152

#151 NRF 2020 Vision: Retail’s Big Show Preview

NRF 2020 Vision: Retail's Big Show is right around the corner, where nearly 40,000 retail industry attendees, and 800 exhibitors from 99 different countries joining NRF in New York City from January 12-14. To share what you can expect from retail’s biggest and best event, we talk to Susan Reda and Eric Olson, who helped program the event; Kevin Parakkattu, who is part of the committee responsible for curating the Innovation Lab; and Ellen Davis, who is president of the National Retail Federation...

Jan 07, 202028 minEp. 151

#150 The state of retail leading into 2020

National Retail Federation President and CEO Matthew Shay looks back on why 2019 was a great year for retail and looks forward to how policy, societal shifts, and technology will affect retailers in 2020. Learn more at retailgetsreal.com .

Dec 30, 201926 minEp. 150

#149 Retail Gets Real’s Greatest Hits of 2019

This week, the Retail Gets Real team gathers around an open fire with chestnuts and a microphone to reflect on their favorite moments of 2019, featuring: Chip Bergh of Levi’s, Mary Beth Laughton of Sephora, Elie Donahue of Rothy’s, Michelle Kelly of Lilly Pulitzer, Becky Waddell of Take Care, Rachael Gruntmeir of Black Scintilla, Ed Stack of Dick’s Sporting Goods, and Lisa Bradley and Cameron Cruse of R.Riveter. Learn more at retailgetsreal.com ....

Dec 16, 201935 minEp. 149

#148: Holiday 2019 starts strong

Katherine Cullen, head of NRF’s consumer research division, joins the show to share what happened between Thanksgiving and Cyber Monday, some surprising data about generational purchasing behavior and what shoppers have left to do this season. Learn more at retailgetsreal.com .

Dec 09, 201918 minEp. 148

#147 2020 retail industry trend forecast

Re-commerce, experiences and CBD ... oh my! In this episode, we look ahead to 2020 with Susan Reda, editor of NRF’s STORES Magazine, who digs into the insights reported in STORES’ 2020 retail trends forecast. Read STORES’ full 2020 retail trends forecast to see the full list of predictions, and listen to the full episode to hear why Reda thinks experiential retail is maturing beyond Instagrammable moments and how wellness trends are shaping the future of retail. Learn more at retailgetsreal.com ...

Dec 02, 201927 minEp. 147

#146 2019’s holiday shopping outlook

Katherine Cullen, NRF's head of consumer research, provides some insight into what consumers are looking for this holiday season and how it's shaping up for retailers. Learn more about what to expect from November and December shopping at nrf.com/holiday. Learn more at retailgetsreal.com .

Nov 25, 201923 minEp. 146

#145 Behind the scenes of the Macy's Thanksgiving Day Parade

The Macy's Thanksgiving Day Parade started back in 1924, but it's still bringing Americans together for a shared cultural experience that delights both young and old. Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, joins Retail Gets Real to share how it all comes together and what it means to Macy's. Learn more at retailgetsreal.com .

Nov 18, 201926 minEp. 145

#144 How SHOWFIELDS redefines the store experience

What does it take to create “the most interesting store in the world?” In this episode, Tal Nathanel, CEO of SHOWFIELDS, discusses the process of reinventing how to use retail spaces with a fresh take on creating immersive customer experiences. Learn more at retailgetsreal.com .

Nov 11, 201923 minEp. 144
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