Gen Z Trends And Shopping Habits: The YouTube, TikTok, And Dollar General Connection

Join us for today's Retail Daily Minute episode as we dissect the latest trends in Gen Z shopping habits:

1. YouTube maintains its dominance among U.S. teens, with TikTok, Snapchat, and Instagram trailing closely.
2. Affirm teams up with Blackhawk Network, enabling shoppers to buy digital gift cards and pay through manageable installments, catering to the soaring BNPL trend.
3. Dollar General emerges as a Gen Z favorite, with 56% of Gen Z TikTok users considering purchases, driven by inflation concerns and TikTok's influence.

Discover how Gen Z is navigating the digital and retail landscape, making informed shopping choices in an evolving world. Brought to you by Omni Talk – stay informed, stay ahead, and, most importantly, be careful out there!