The Keys to Management and Marketing

This is the third and final episode in a 3-episode arc where we've been talking all about Leadership, Staffing, and Training. Why? Because people run your restaurant; people are responsible for much of what happens on a daily basis in your restaurant. And so it makes sense that we would talk about how to find, train, motivate, and cultivate great employees. In the episode we talk a lot about Danny Meyer and his "Salt Shaker Theory", which he outlines in his book SETTING THE TABLE. I then give you a handful of ways you can begin integrating Danny's theory into the day-to day of running your own restaurant. As you get toward the end of the episode there's a pivot I want you to see... a perspective shift that, if applied properly, will fundamentally change your relationship with your staff and your guests. Simply put, I believe it can transform your business.

• SETTING THE TABLE by Danny Meyer