#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners wi...
Feb 22, 2021•18 min•Ep. 102
#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their s...
Feb 15, 2021•23 min•Ep. 101
#100 - Celebrating 100 Episodes with All of You This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will recei...
Feb 08, 2021•31 min•Ep. 100
#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Resta...
Feb 01, 2021•54 min•Ep. 99
#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy l...
Jan 25, 2021•58 min•Ep. 98
#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant S...
Jan 18, 2021•1 hr 13 min•Ep. 97
#96 - INTERVIEW: Restaurant Consultant, Christopher Tunnah This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their we...
Jan 11, 2021•1 hr 32 min•Ep. 96
#95 - The KPIs of Human Connection This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp...
Jan 04, 2021•22 min•Ep. 95
#94 - Hindsight is 2020 This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** ...
Dec 28, 2020•23 min•Ep. 94
#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, vi...
Dec 21, 2020•1 hr 1 min•Ep. 93
#92 - Should You Spend $500 on Facebook Ads? This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https:/...
Dec 14, 2020•14 min•Ep. 92
#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https:...
Dec 07, 2020•27 min•Ep. 91
#90 - When the Pandemic Hits the Holidays This week's (SHORT) episode is a passionate rant about what's happening right now in America... the second wave of the pandemic is slamming up against restaurants in what is usually the most profitable time of the year. I told you this was coming, and if you didn't believe me then I hope you'll believe me now... you have to pivot NOW, diversify your revenue streams NOW, and find new ways to serve your customers. ***** Happy listening, Chip Klose (Host of...
Nov 30, 2020•15 min•Ep. 90
#89 - INTERVIEW: Amin Yazdani, Founder and CEO of Craver App Amin Yazdani is the Founder and CEO of Craver, a software development company that creates branded apps for restaurants. Fully customizable with integrations with all of the major computer systems a restaurant uses like Loyalty, CRM, and POS. The success of restaurants hinges on our ability to adopt technology and use it to provide a better customer experience. I hope you enjoy this wide-ranging interview! IMPORTANT LINKS: Learn More a...
Nov 23, 2020•55 min•Ep. 89
#88 - A Blueprint for Achieving Any Goal "A goal without a plan is just a wish." This is the final installment of a 3-episode arc all about systems and goals. We're talking about Peter Drucker once more and a framework he designed back in the 50's called "Managing by Objectives"... just 5 steps that will help you make any goal a reality. IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker ***** Hap...
Nov 16, 2020•22 min•Ep. 88
#87 - Setting S.M.A.R.T Goals In 1954 Peter Drucker coined the term S.M.A.R.T. Objectives . It's an acronym meant to help remind you of the best way to make your goals clear and actionable. It stands for Specific, Measurable, Acheivable, Relevant, and Time-Bound. On today's show I'm going to show you how to apply Drucker's philosphy to your own business. IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter ...
Nov 09, 2020•20 min•Ep. 87
#86 - Goals-Oriented vs. Systems-Oriented Losing 10 pounds is a GOAL, but without a plan you have no hope of getting there. In order to succeed at anything in life, you need a SYSTEM. Changing your eating habits, scheduling time to workout, drinking enough water, getting more sleep. Those are the routines you put into place to make sure you achieve your goal. Goals are great, but without a system they are empty things. On today's show I talk all about the relationship between systems and goals, ...
Nov 02, 2020•21 min•Ep. 86
#85 - Q & A Session: Round 2 A few weeks back I did a Q&A episode and it's been one of my most popular to date. Not only have there been a ton of downloads, but a bunch of you have reached out with follow-up questions... and new questions... and ideas about the future. I love it. So I decided to do another one. Today we're tackling six burning questions from listeners like you: #1) What exactly is a ghost kitchen and how would I set one up? #2) In-house delivery versus third-party delive...
Oct 26, 2020•29 min•Ep. 85
#84 - INTERVIEW: Robert Maynard, Co-Founder of Famous Toastery In this week's episode I chat with Robert Maynard CEO & Co-Founder of Famous Toastery, a chain of successful breakfast spots based out of North Carolina. Passionate, energized, opinionated... and extremely knowledgable. I hope you get a lot from this wide-ranging conversation. Connect with Robert on LinkedIn Check out the Famous Toastery website Learn more about the franchises ***** Happy listening, Chip Klose (Host of the Restau...
Oct 19, 2020•1 hr 1 min•Ep. 84
#83 - Preparing for the Second Wave Last week the Governor of New York identified 20 hot spots where virus infection rates were spiking. He and his team took rapid action to curb the spread and shut down a bunch of zip codes across the state. 9 of them were here in NYC, including where I live here in Brooklyn. So I can tell you first hand what it looks like and feels like to see non-essential businesses forced closed once again. The second wave is coming, and I believe it's our responsibility to...
Oct 12, 2020•20 min•Ep. 83
#82 - Q & A Session: Your Questions Answered! I get questions all the time from clients, listeners, colleagues, friends, and people I went to high school with. And there's been a spike these past few months, so I'm sharing some of my favorites. I hope you enjoy this one! #1) I understand now that I need to diversify my revenue streams. How do I get started with rolling out retail products? #2) I want to get started with video, but it seems like a lot of work. Is it really that important when...
Oct 05, 2020•31 min•Ep. 82
#81 - Two Years into the Future What will dining look like in September, 2022? How will this pandemic change the way patrons dine out, and the way we run our restaurants? Chef Adam Liaw wrote a terrific article about a vision he has of the future. You can read it by CLICKING HERE Check out Adam Liaw's KILLER Instagram feed by CLICKING HERE Explore the Tock Reservation Ticketing System by CLICKING HERE Happy listening, Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to down...
Sep 28, 2020•35 min•Ep. 81
#80 - INTERVIEW: James Whitelock, Host of The Marketing Rules Podcast On this week's epsiode, I'm thrilled to be joined by James Whitelock, Managing Director of Think In Circles, a UK-based Marketing agency, as well as the host of the Marketing Rules Podcast. Less of an interview and more of a conversation about all things marketing - especially how brands can make themselves more appealing to both consumers and employees. Interestingly enough, many of the same things that attract customers also...
Sep 21, 2020•1 hr 16 min•Ep. 80
#79 - Admitting You Have a Problem I'm hosting a Live Online Workshop on Sunday, October 4th called E-MAIL STRATEGY. As you might have guessed, it's all about how to build a comprehensive plan for your e-mail communications. That workshop is all about how to build an integrated system that will help drive revenue... But first I want to convince you of WHY it's important. On today's episode I'm going to try to do just that. Click Here to reserve your spot in the E-Mail Strategy Live Online Worksh...
Sep 14, 2020•21 min•Ep. 79
#78 - Positioning and Repositioning Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself? The key is to change your focus, meaning what you draw the consumer's attent...
Sep 07, 2020•32 min•Ep. 78
#77 - INTERVIEW: Kelly Cooper, Director of Growth Marketing at Moz Back on Episode #16 we did an SEO Crash Course, a quick bird's eye view of the subject. But it's important enough that I wanted to return to the subject. So I went out and found an expert: Kelly Cooper, Director of Growth Marketing at Moz. Tune in to get answers to the follwing: What is SEO? Why is it important? How exactly does SEO work? What are some "low effort, high impact" things I can do to start winning the Google game? IM...
Aug 31, 2020•1 hr 16 min•Ep. 77
#76 - Ten Things to Take With You Into the New Normal What doesn't kill us only makes us stronger. Those of us that can weather this storm will come out better on the other side. We will have learned more about ourselves, our business, and our market. But if you don't bring these lessons with you into the "new normal" you'll have missed out on a valuable learning experience. Here are the 10... actually 11... things I hope you keep close. 10 Takeaways from This Pandemic Remember: It’s all about s...
Aug 24, 2020•22 min•Ep. 76
#75 - Step-by-Step Guide to Creating a Marketing Plan That Works This is a big one... I'm sharing my Marketing Plan outline and walking your through all 8 sections: Strategic Summary The Challenge A Situation Analysis Market Segmentation Marketing Strategy (aka the Marketing Mix) Communications Strategy Projections Conclusion Best of all, there's a freebie that goes along with this episode - a comprehensive outline that explains what each section is and how to successfully complete the Marketing...
Aug 17, 2020•34 min•Ep. 75
#74 - The Devil is in the Details This week’s episode is all about the details… the little things that we can do to make an impression on our guests. Because even though we have all different kinds of marketing tools at our disposal, word-of-mouth is still the most powerful tool out there. And word-of-mouth is something our guests do for us. But we can’t leave it all to them… we can’t just serve a great meal and then HOPE they tell their friends and colleagues. No, we have to tip the scales in o...
Aug 10, 2020•22 min•Ep. 74
#73 - 7 Mindset Shifts to Overhaul Your Business After 20 years in the industry, there are tons of little tips and tricks I've learned... like how to design website, how to layout a menu, how to hire and train good staff, and how to properly fold a napkin. Those are things that make me better at my job, things I love to pass along. But then there are the mindset shifts that have helped shape the direction of my career. These are seven top-level strategic shifts that can make a profound differenc...
Aug 03, 2020•26 min•Ep. 73
