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Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Episodes

How Filmmaker Jon Morgan Recruited Commercial Directors For JM Films.

Jon Morgan is a director that set out to build a director-based production company in St. Louis, JM Films , which meant building a strong roster of talent. He and his team of creatives can also collaborate with any in-house team to up their game. Check out his work here . We chat about Beumer Group , a branding spot for a coal company, that is gorgeous. I've put more at www.jordanbrady.com too. Commercial Directing Bootcamp has moved to 10.10.2020 in Los Angeles. Limit 20 filmmakers. Go sign up ...

May 22, 202033 min

Director Ronnie Allman Gave Us "Cheeteau Perfume" And Now Peter Pan.

Director Ronnie Allman began as an Art Director at Goodby, Silverstein and Partners, then started directing his own projects. His brilliant "Cheeteau by Chester" for Cheetos was shortlisted at Cannes. Ronnie has won a slew of awards for good reason. Please watch his short R.L. Allman's Peter Pan because I know you'll love it. You'll learn how he's marketing the project due to covid-19. Ronnie also took the time off air to teach this old dog a slew of marketing tricks. Commercial Directing Master...

May 15, 202059 min

Author Cali Gilbert Went From Being Homeless to Shooting Documentaries.

This inspirational story of my guest Cali Gilbert will lift your spirits while giving you a reality check as to how fragile everyone's situation can be. Especially now with jobs vanishing. When she found herself homeless, she couch-surfed and picked up a camera. A self-taught newbie with an android and no other gear, she's an advocate for women in transition, underserved youth and the homeless population in general. Commercial Directing Masterclass is available 26/7 and filmmakers are really dig...

May 09, 20201 hr 9 min

Puppets, Jingles and Coronapocalypse With Comedy Director Nick Spooner.

Nick Spooner is an award-winning director of commercials, short films and other things. He draws his own shooting boards, writes his own treatments and has been involved in the film business since childhood. He was President of the Harvard Lampoon, wrote, produced and directed at Comedy Central, and once fronted a hardcore band in New York City. His new dark comedy short, “The Call of Charlie” has shown at over 88 festivals across 12 countries and has won 45 awards, enjoy it on Amazon Prime. Nic...

May 01, 20201 hr 4 min

Directing Sketches vs Branded Content vs Commercials With Filmmaker Matt Enlow.

Mr. Matt Enlow is an Emmy nominated director, writer & media-type living in Los Angeles. His work has been seen all over the world, and amassed millions of views. He works with places like Comedy Central, Verizon, BlackPills, VH1, Turner, College Humor, CBS, TruTV and Google to make commercials, music videos, digital series, and probably some other stuff that's harder to categorize (or explain to his parents). Check out his podcast with co-host Oren Kaplan, Just Shoot It podcast and more of ...

Apr 23, 20201 hr 30 min

Advertising In The Age Of Coronavirus With Creative Director/Filmmaker Stew Redwine.

My friend Stew Redwine is both Creative Director at Oxford Road and a talented commercial filmmaker. We discussed how marketers in the Age of Coronavirus have to walk a fine line between being too opportunistic and too passive to help. We've seen advertisers really step up in the last two weeks since we recorded this chat. Be sure to read Stew's article on the subject here . Thanks, Jordan This is 45 minutes. Commercial Directing Masterclass is online and filmmakers are loving it! Enroll now and...

Apr 17, 202044 min

Why Would Any Filmmaker Take Commercial Directing Masterclass Online?

My dream is to have a film school in the desert, and that will happen. But too many filmmakers have asked for an online version of my popular Commercial Directing Bootcamp, so it's live and ready for you to dive into. Pardon the lack of creativity in the name, yup, it's Commercial Directing Masterclass . (After completion, you get $100 off Bootcamp anytime.) Huge kudos to filmmakers sending me the spots they've made during COVID19 quarantine. Podcast alum Kiran Koshi hit it out the park with #st...

Apr 15, 20206 min

How To Build A Commercial Filmmaking Career With Comedy Director Oren Kaplan.

Oren Kaplan has helmed comedy commercial campaigns for brands including JEEP, FIAT, FORD, MICROSOFT, MATTEL, PANASONIC and QUIZNOS, where he also served as a creative director. He also breaks down his prep on his website and on his Instagram , so follow. We chat about career management, finances and all things funny. He and Matt Enlow also host Just Shoot It Podcast on filmmaking, admittedly a superior show, so subscribe. thanks, Jordan Show is one hour 40 minutes. Commercial Directing Bootcamp ...

Apr 10, 20201 hr 40 min

Docu Filmmaker Tommy Avallone Returns With "Waldo On Weed".

It's always a treat to talk with director/producer/editor Tommy Avallone , this time via Skype due to social distancing. Waldo On Weed tells the story about Waldo James Mysterious Dwyer, a six-month old baby boy suffering from Retinoblastoma – eye cancer – in both of his eyes. Seeing their son suffer through the chemotherapy, Waldo's parents, Brian and Danielle, searched desperately to find a way to help alleviate his pain. The solution: Cannabis. Watch it on iTunes. Let's hope we all get back t...

Mar 26, 202052 min

From Voiceover Booth To Director's Chair With Actress Julie Slack.

Actress Julie Slack is a true multi-hyphenate. She's an award-winning actress, busy voiceover artist and television host. Now with her short film "Tree Game" she adds writer/filmmaker to the list. We bond over our fondness for repeat business, relationships and creating our own opportunities. Be sure and follow her on Instagram, as she is always posting valuable and inspiring content. #OnceYouGoSlack I've posted more at www.jordanbrady.com so hop on over. Fun fact: she has starred in a Bollywood...

Mar 20, 20201 hr 16 min

7 Ways Filmmakers Can Beat CoronaVirus.

With projects cancelled and postponed, here's 7 actions we, as filmmakers and creative types, can take to weather the storm of uncertainty. Please send me your ideas. Still on: our April 15th is our benefit comedy show with 100% Headliners and myself at Flappers Comedy Club. Proceeds go to the Veterans Green Bus. Please donate to our GoFundMe for the Veterans Green Bus and I'll donate $5 when you post a photo of Commercial Directing Voodoo on the Instagram and tag me, @thatjordanbrady. Thanks, J...

Mar 12, 202010 min

Making Comedy Content With Writer/Director Marc Singer.

Marc Singer is a writer & director in Los Angeles. Marc has written and created original series and award-winning campaigns for Warner Bros., NBC, FOX, Intel, Coca-Cola, Funny or Die, Spotify , Ultimate Ears, T-Mobile and Hyundai. Check out his stuff by clicking on his name, and I've posted at www.jordanbrady.com site as well. April 15th is our benefit comedy show with 100% Headliners and myself at Flappers Comedy Club. Proceeds go to the Veterans Green Bus. Please donate to our GoFundMe for...

Mar 06, 20201 hr 14 min

What Makes A Great Craft Service Table On Your Film Set.

My pet peeve is when the craft service table or "crafty" is nothing but sugary treats. I need protein and veggies. Also check out Tommy Davidson's new memoire "Living In Color" and Marc Maron's newest Netflix Special "End Times Fun" on Netflix. I have nothing to do with either, just know they're good entertainment. My talented wife, filmmaker Jeannette Godoy, and I saw Maron live prepping the special. Hilarious. Please donate to our GoFundMe for the Veterans Green Bus and I'll donate $5 when you...

Feb 28, 202013 min

Crime Pays With Cinematographer/Director Mark Kohl.

As Director, Cinematographer or often both, Mark Kohl has delivered over 2000 commercials to hundreds of agencies and clients such as McDonald’s, Honda, Ford, AT&T, Pizza Hut, Carnival Cruise Lines and Dick’s Sporting Good’s. But he takes the most pride in knowing he is serving his clients, one at a time. Mark and I shot a Michigan Lottery spot together and became instant friends, aligned in attitude towards work and life. Work posted at my site . Please donate, if you can, to the Veterans G...

Feb 20, 20201 hr 9 min

Commercial Shelf Life, Brand Ambassadors And Super Bowl LIV.

Super Bowl LIV seems a distant past a few weeks later, that's because the shelf life of a spot has diminished with our ever-growing appetite for content. I typically record live, but we shot back to back, so I'm playing catch up. Here's the Ads of the World list. Brand Ambassadors still abound, and I stumbled upon one by casting from Netflix's "Cheer" squad and a little dumb luck. Congrats to all the filmmakers on their fun crop of Super Bowl spots, all the Oscar nominees and winners. My friend ...

Feb 14, 202021 min

International Commercial Director Rachel Harms Says Suck It Up, Cupcake.

Filmmaker Rachel Harms ' deft hand as a storyteller and her extraordinary communication skills with adult and child actors have enhanced her international profile and placed her in demand for spot work worldwide. A four-time Emmy Award winner for her original Sesame Street films, Harms brings the same soulful, humanistic approach to her work as a commercial director. Whether the content is serious, quirky or whimsical, she finds the heart of the matter and delivers it to the screen, creating acc...

Jan 30, 20201 hr 15 min

Gaffer Craig "Burnie" Burns Says Raise Your Rate $50.

Gaffer Craig "Burnie" Burns is also an Owner at On Set Lighting , Producer and Host of Applebox Network and such a giver of knowledge. His videos and live-streams are a free film school, so I urge you to check out his links. More at www.jordanbrady.com folks. I discovered Burnie on LinkedIn, where he frequently posts deep knowledge nuggets. We share stories, laughs and a common joy in giving back. thanks, Jordan Commercial Directing Bootcamp 01.18.20 is all but sold out. One seat remains. Please...

Jan 10, 20201 hr 17 min

The Differences In Directing Commercials, Digital Series and TV With Comedy Director Jared Lapidus.

Comedy Director Jared Lapidus went straight from the prestigious NYU's Tisch School of the Arts, to directing content for major networks, studios, and lots of cool ad agencies. Too many accolades, celebrities and brands to list here, so click here to see the work. Jared is also half of the sketch comedy group, Reverse Cowboys . I learned about the commonalities and differences from the many creative outlets Jared works in, you'll love this chat. As always, thanks for listening and Happy New Year...

Dec 29, 20191 hr 18 min

How VFX Save Commercials With Adam Elder Of Spiffy.

My friend and collaborator Adam Elder of Visual Effects and Finishing house Spiffy drops by to tell us how effects enhance spots in ways we never see. Other assignments are more obvious, obviously. You'll learn a lot of how that process flows. Check out Spiffy's showreel . Please share these with filmmaker friends and hit me up with topics to chat about. Thanks, Jordan This is 52 minutes. Commercial Directing Bootcamp is half full for January 18th, 2020. Our Filmmakers' Sunday Mixer is the next ...

Dec 20, 201953 min

Top 10 Most Popular Filmmaking Interviews On Respect The Process.

These are the top ten most popular episodes of Respect The Process of the last three years. Fun fact: Our counter lost data from 2013 to 2016 but still great episodes online. We're here, on iTunes, Spotify and everywhere, but I'm using links from www.jordanbrady.com so you can see the associated clips, spots and videos with my micro blog. 10. Ramaa Mosley. https://jordanbrady.com/2018/07/05/filmmaker-ramaa-mosley-on-creating-ones-own-opportunities/ 9. Amir Farhang. https://jordanbrady.com/2018/1...

Dec 08, 201914 min

Screenwriter, Film Producer & Stage 32 Founder RB Botto Gets Stuff Done.

Richard "RB" Botto is a producer, screenwriter, actor and author of the book, "Crowdsourcing For FIlmmakers." He is also the Founder of Stage 32 , a social network for filmmakers and creators or all kinds. We talk about taking charge of your career, the difference between crowdsourcing and crowdfunding and why he bothered to start a social network. You'll glean that we quickly hit it off, and I urge you all to sign up for Stage 32 and start networking. Thanks, Jordan Commercial Directing Bootcam...

Dec 05, 20191 hr 1 min

The Only Thing I Take To Set Directing Commercials.

If I've planned my shoot well and communicated with the team properly, I only need my storyboards on set. They're covered with scribbled jokes, notes and alternate lines I want to try. On set, I'll magically think of the ad-libs I've written. By planning, it allows for the on-set magic to flourish. So, yes I go to work with a simple piece of paper in my pocket. Printed, not on the phone. Go see "Queen & Slim" and "Ford vs. Ferrari"... listen why. Happy Thanksgiving, Jordan Commercial Directi...

Nov 23, 20198 min

US. Army Veteran Andrew Young Launches The Warrior Workout Network.

My friend Andrew Young , comedian, podcaster and former U.S. Army Reconnaissance Specialist, has launched The Warrior Workout Network to combat the suicide and obesity epidemics that plague the veteran communities. Andrew shares his journey of depression and obesity, and then how, with the help of his family and friends, turned his life around. Check out Warrior Workout Network , consider sponsoring or reach out if you need help. They are there for you. I've posted some links on www.jordanbrady....

Nov 08, 201944 min

How Director Jeremy Warshaw Gets Real People To Reveal Themselves In His Commercials.

Commercial director Jeremy Warshaw has an uncanny ability to read people and get them to reveal themselves in ways that are surprising and deeply moving. It is Jeremy’s quality of empathy that is at the root of the trust between subject and interviewer. This is one of my favorite podcasts, because I learned so much about directing real folks from our chat. We talk client-direct work, agency politics and why he brings a "fluffer" to set. Check out his spots on his site or at www.jordanbrady.com b...

Nov 06, 201956 min

How I Communicate On Scouts Plus New Filmmakers' Sunday Mixer.

While scouting or showing the agency my location selects, I've been using my iPad Pro and poorly drawn stick figures to effectively communicate. What are your tricks and treats? Our first ever Filmmakers' Sunday Mixer will be January 19th from 10am to Noon, we're gonna talk all things practical pitch, prep, production and post... and hold a Q&A. FREE to all current and alumni Bootcamp Filmmakers. Join myself and Editor Susan Munroe and Special Filmmaking Guests for a Q&A to follow up Com...

Nov 01, 20196 min

How To Ensure A Smooth Commercial Shoot With Producer Margaret Knight.

Margaret Knight was my line producer this summer, and things could not have gone better. She came highly recommended and plugged me into her stellar crew of local filmmakers. She's produced literally hundreds of commercials. We talk about safety, prep, beating the heat and more. Visit jordanbrady.com for the spots. Thank you, Jordan Commercial Directing Bootcamp is January 18th, 2020 and will make all your professional filmmaking dreams come true....

Oct 28, 201921 min

How To Run A Successful Seed & Spark Campaign With Indie Filmmaker Alrik Bursell.

Filmmaker Alrik Bursell has a fun Seed & Spark campaign running for his indie feature "the Alternate" and he's almost funded! Alrik also hosts a fantastic podcast called, Making Movies Is Hard. We talk about some best practices and why he chose Seed & Spark over GoFundMe, Kickstarter and the like. Alrik is a big believer in casting diversely and getting more people who don’t look like him in front of the camera, and pledged to that mission with "The Alternate". Check out this film, donat...

Oct 24, 201935 min

GSD&M Group Creative Director Bill Bayne Gets Spiritual About Creating Great Work.

I was fortunate to shoot with GSD&M Group Creative Director Bill Bayne & his partner, GCD Bill Marceau, for two Hilton brands this summer. Which meant free, yummy breakfast every morning, lobby happy hours, and great creative concepts. We sat down the day after our shoot to talk about how the agency collaborates within its walls, what he looks for in a filmmaker, and the rise of in-house production. Bill's passion for cultivating the best out of an idea & motivating his teams is simi...

Oct 17, 201941 min

Director's Treatments: Blessing Or Curse?

Just me babbling after belting out three treatments for three different projects. Yes, I am fortunate to have such opportunities. But I often wonder why the skill set of making a glossy PDF is needed. I do like that the process of writing forces me to be economical with the storytelling. What do you think? thanks, Jordan This episode is under 8 minutes. Oso Delicious Hot Sauce is for #flavorseekers and its yummy. Bootcamp is 01.18.2020 and you can sign up anytime....

Oct 11, 20197 min

Former W+K Creatives Andrew Dickson & Aaron James Created The Masterclass For Freelancers.

Former W+K Creatives Andrew Dickson & Aaron James have launched Mt. Freelance to teach you how to thrive as a freelancer in any creative business. Especially a career in advertising. Enjoy, Jordan This episode is 54 minutes. Consider sharing our podcast with a friend and rating us on iTunes. Next Saturday's Bootcamp is sold out. Sign up now for Commercial Directing Bootcamp is January 18th, 2020 in Los Angeles....

Oct 03, 201954 min
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