Respect The Process - podcast cover

Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Episodes

Music Videos, Commercials And Branded Content Keep Gregory JM Kasunich Busy.

Gregory JM Kasunich is an award winning filmmaker and commercial director, helming campaigns and short form content, for brands such as Disney, Lucasfilm, General Mills, DirectTV, Mattel, iHeartRadio and wait for it... Taylor Swift. Gregory's work is visually stylized, musically and rhythmically driven, often times incorporating elements of animation, choreography, and highly technical camera work. His work generally contains minimal dialogue and leans more into the visual aspects of storytellin...

Sep 27, 201953 min

Why Your 1st AD Is A Wizard With Larry Niemi.

Larry Niemi was my 1st Assistant Director on fun shoot over the summer. The challenges were time and money, as usual. It was also 110 degrees fahrenheit and we shot outside all day. Larry breaks down the 1st AD's allegiance to the Director and Producer and how he is the gatekeeper of safety. Thanks, Jordan This episode is 40 minutes of knowledge. Thank you to our sponsor Oso Delicious Hot Sauce, $1 per bottle goes to www.militaryfamilies.org to enjoy. Commercial Directing Bootcamp has 1 slot lef...

Sep 19, 201940 min

Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible.

Will Chau is the Global Creative Director at Whole Foods Market , where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin. Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign two decades ago, for Kia. Will has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in numerous advertising award shows such as Cannes, One ...

Sep 15, 20199 min

How Executive Creative Director Chuck Meehan Hires Directors For Commercials.

It's our 300th episode! And no better way to celebrate than with my good friend Executive Creative Director Chuck Meehan giving us the straight scoop on commercials and his process for selecting filmmakers. We talk about what makes a great ad, how the production process has been sped up to its detriment and much more. Our Chrysler Pacifica collaborations starring Kathryn Hahn remain a career high for me. I'm helping with a GoFundMe to get a new sustainable-fuel disaster response bus to help Vete...

Sep 05, 20191 hr 26 min

For "Siren" Co-Executive Producer/Director Joe Menendez It Starts With Having A Point Of View.

Filmmaker Joe Menendez has directed over 150 hours of television and 8 films to date. Joe has filmmaking in his DNA, which is evident in our two hour chat. "Siren" is a fast-paced show, a shooting challenge for any filmmaker, so we dive deep into what it takes to master an episode. This quote says it all: "I believe the key to good directing is in understanding and knowing how to implement film grammar (when and how to move the camera, when and why to cut, etc). Be it in TV or film. Which is why...

Aug 31, 20191 hr 57 min

Passion And Rapport Keep Commercial Clients Coming Back to Filmmaker Chris Smith.

Commercial Director Chris Smith of Sugar Films is a veteran spot helmer swimming in repeat business. Chris attributes that to his rapport with agency and clients, combined with his passion for the art & craft of making spots. We talk about treatments, Austin and the new age of authenticity. Check out his spots at Sugar and www.jordanbrady.com while you listen. Thanks, Jordan This is 65 minutes of fun and knowledge. $1 from every bottle of our Oso Delicious Hot Sauce goes to www.militaryfamil...

Aug 21, 20191 hr 5 min

Director Joe Harris Is Thriving In The Texas' Film Community.

Commercial helmer Joe Harris of Side Chops in Dallas, Texas directs, shoots and edits, which keeps him very busy. But as his projects have grow in scale and scope, he's finds himself focusing on the directing and collaborating with his cadre of fellow filmmakers. I always find this fascinating transition and Joe shares his lessons with us. Joe was kind enough to direct this PSA for For Veterans Sake , which provides therapy dogs to U.S. Veterans suffering from PTSD, and at zero cost to the Veter...

Aug 16, 20191 hr 29 min

How To Succeed As An Episodic TV Producing Director With Filmmaker Michael Patrick Jann.

Writer/Director/Producer Michael Patrick Jann returns to the podcast (check out his 2014 episode here ) to explain what a Producing Director does, how he pitches to get episodic assignments and so much more. Most enlightening for me as the guy always telling young filmmakers to "put yourself in a box", Michael embraces his multitude of experiences and his versatility when pitching on new shows. He has so many arrows in his directing quiver, it makes sense. It's also interesting to learn from the...

Jul 19, 20191 hr 26 min

How Commercial Editors Make Magic With MWP's Jeff Wishengrad.

Editor Jeff Wishengrad of MWP, a top post house in commercials, is as talented as he is well-respected in our business. Love that we finally got to sit down and chat all things commercial filmmaking. We discuss how editors do their thing, working with director Michael Bay, director's cuts and more. Jeff has both IHOP pancakes and a J. Cole video on his reel. Now that is versatility. Check out his reel here, or at www.jordanbrady.com for more. Thanks, Jordan Saturday, October 12th, 2019 is Commer...

Jul 11, 20191 hr 21 min

The Secrets To Longevity In Commercial Production With Raucous Content's Phyllis Koenig.

Raucous Content 's Owner and Executive Producer Phyllis Koenig is legendary in our the commercial industry, having steered the ship of some of the best production companies. She and I go way back to our days at Uber Content, where we made hundreds of national spots together. We chat about scouting talent, trends that come and go, and how to always adapt to meet the needs of our clients and agencies. Check out there roster of wondefully talented directors at Raucous Content . Thanks, Jordan This ...

Jul 07, 20191 hr 36 min

How To Secure Repeat Business According To Contagious LA Co-Founder/Executive Producer Natalie Sakai.

Contagious LA' s Co_Founder and Supreme Leader Natalie Sakai talks repeat business, client-direct and collaborating with agencies in the creation phase. More than getting clicks, she explains connecting with content. She and her prolific stable of Directors are cranking out great work. I know you'll enjoy the Executive Producer point-of-view. Check out Contagious LA and Mike Rowe getting a live prostate exam by podcast alumni, filmmaker Andrew Laurich. It's on their site and mine. thanks, Jordan...

Jun 13, 20191 hr 2 min

How Filmmaker Jason Baffa Got Bill Murray To Narrate His Caddy Docu "Loopers."

Director Jason Baffa has won a handful of film festivals with his great documentary " Loopers: The Caddie's Long Walk " and now you can see the film in a theater near you . And you should, it's compelling and beautifully shot by Jason. We chat about his other films, "Singlefin: Yellow", "One California Day," and his most recent award winning production, "Bella Vita" which he filmed throughout Italy. Jason is a commercial director , ofo course, creating ADs for the brands, Patagonia, Jeep, BMW, S...

Jun 06, 20191 hr 21 min

Ad Agency Founder, Creative Strategist, Author Ryan Berman Explains "Return On Courage."

"Return on Courage" author/super-creative/strategist Ryan Berman returns to the podcast as the founder of Courageous, a change consultancy that develops Courage Brands® and trains companies how to operationalize courage through Courage Bootcamp . Ryan has spent a career developing meaningful stories for household brands—like Caesars Entertainment, Major League Baseball, New Era, Subway, and UNICEF—and he believes that courage is the ultimate competitive advantage for any willing business, being ...

May 30, 20191 hr 5 min

Anthony Price's Book "Yours, Very Sincerely and Respectfully" Chronicles His Cross Country Motorcycle Ride Visiting Gold Star Families.

First off, buy Tony Price's book "Yours, Very Sincerely and Respectfully" because the proceeds support the Gold Star Ride Foundation . Next, option the book cuz I think it would make a great movie. Tony and several volunteers motorcycle around these United States comforting families who have lost a member while serving in our military. Tony's can-do attitude and persistence aligns with that of us filmmakers with our passion for every project. His support of Gold Star families aligns with my supp...

May 19, 20191 hr 13 min

Agency Life And Freestyle Rapping with Sr. Art Director And Hip Hop Sensation Cleveland Thrasher.

Sr. Art Director Cleveland Thrasher and I worked on a massive four day Buick gig, and you get a good feeling about folks on those shoots. Once he busted a rhyme on set, or spit mad flow as we old guys say, I knew we were kindred spirits. We discuss agency life, video games, balancing work with passion projects and how to set and attain your goals. Click to hear Cleveland's music on SoundCloud , and you'll love his unbridled creativity on Instagram . Click here if you're in Bay City, Michigan to ...

May 16, 20191 hr 39 min

Kudos To New Filmmakers Jonny Gentry, Monty Marsh And Ven Gia.

Filmmakers and Bootcamp alumni Jonny Gentry and Monty Marsh are both in the Shoot Magazine New Directors Showcase . (Apologies that i just literally found out about Monty after recording.) And our filmmaking listener from down under, Ven Gia, knicked it out the park with his inagural spot for Corowa Distilling Company. I've posted it with the blog at www.jordanrbady.com so check it out or click here . Back soon with more interviews. Thanks, Jordan Three (3) spots left for www.CommercialDirecting...

May 10, 20197 min

Marti Romances Talks About His Futuristic VFX For Marvel, Ex Machina And Ready Player One.

For Marvel’s Avengers films, my guest Marti Romances and his talented team at Territory Studio worked closely with production designer Charles Wood and the art department to craft a visual language to support the filmmakers' vision and reflect each individual character's of the personalities. Ok you're hooked right? Marti shares his insights and experiences on design, tech and filmmaking working on so many great films and spots, I know you'll eat this episode up. Check out their showreel here. T...

May 03, 20191 hr 14 min

Content Shop Schofield's Flowers Is In Full Bloom.

Steve Schofield and Kevin Johnston of Schofield's Flowers come by to talk shop and tell us about their production company and new approach to making content. They're a collective of writers, directors and producers that conceive and execute ideas. Or any iteration in between. Check out their various sizzle reels here or at www.jordanbrady.com today. Thanks, Jordan This lasts 90 minutes. Click on www.commercialdirectingbootcamp.com, and sign up for Bootcamp for june 15th, 2019....

Apr 25, 20191 hr 29 min

Commercial Director Jeff Gorman Talks About The Last Stop Before The Sphincter.

Director Jeff Gorman has created some of our favorite spots and has a new book telling all about his adventures making them. It's on iTunes and is called "Last Stop Before The Sphincter." We talk comedy, copywriting, simplicity and pistachios. Check out his site here or at my site. His illustrious bio is humbling and his awards are too numerous to list, so click to read. Thank you, Jordan Commercial Directing Bootcamp is June 15th, 2019 and we have six seats left. Sign up and get rich beyond you...

Apr 19, 20191 hr 23 min

How Actor David Lengel Stays Constantly Working In TV & Commercials.

You've enjoyed actor David Lengel in too many shows and commercials for me to list. We talk about his training, his work ethic, his moustache and more. We agree on keeping a good balance of work and real life. You'll love David's tips for Directors from the actor's point of view. Check out David Lengel in Warhol S.S. "Options" video directed by Ben Brady (who introduced me to Mr. Lengel) as well as our Cat Math spot. Thanks, Jordan Commercial Directing Bootcamp is June 15th, 2019 and we have 8 s...

Apr 11, 20191 hr 17 min

From Small Town, Texas To Modeling Worldwide w Actress Kasey Landoll.

Kasey Landoll left her hometown and has since modeled on every continent, as well as graced the covers of Vogue, Glamour, Elle and more. Kasey now spends most of her time in Los Angeles pursuing acting. We chat about landing her dream part, albeit a small one, in Quentin Tarantino's "Once Upon A Time In Hollywood" coming soon. Her drive and passion is inspiring, and you'll love how she has taken charge of her career since day one. We met on set of this Warhol S.S . rap video, "Options" directed ...

Apr 09, 20191 hr 11 min

Comedy Director Ben Pluimer Recreates Jurassic World in Miniature.

Ben Pluimer is a comedy writer/director with a passion for commercials, branded content and television. We chat about his homemade VHS films evolving into a lucrative career. Ben has shot for Comedy Central, Amazon, Funny or Die, ABC, FOX and too many to list. Click his name people, and check out his stellar work. I've posted some cool, spot on re-enactments of Jurassic World that Ben made with toys on my www.jordanbrady.com site. thanks, Jordan This episode runs an hour and 45 minutes. Commerci...

Apr 04, 20191 hr 45 min

The Sophisticated And Evocative Style Of Commercial Director John Poliquin.

Director John Poliquin joined Superlounge and I couldn't be happier. His aesthetic is slick, engaging and not by chance. We chat about how he brings his vision to life and yes, we share a love of tests. John is equally at home doing music videos (how he started) and has branched into television, branded films and features. I've posted the S'well Water spot we talk a lot about at www.jordanbrady.com or click John's name above. You'll love it. thanks, Jordan Commercial Directing Bootcamp is June 1...

Mar 08, 20191 hr 17 min

How Color Influences The Story With Colorist Clark Muller.

Colorist Clark Muller is one of the most respected artists in the business. Pop over to his shop, Incendio to see his stellar work. We discuss the importance of specialization in an age where we all have the tools. And Clark implores us to explore how the story is to make us feel. That aspect can get lost in today's world of plug ins. Free transcripts, albeit highly inaccurate ones, are now available on my site at jordanbrady.com with the blog. Thanks, Jordan Commercial Directing Bootcamp is Jun...

Feb 28, 20191 hr 25 min

Director Producer Ben Silverman Of Bubba's Chop Shop On How To Win Repeat Business.

Ben Silverman is a director and producer making fun, inventive content for brands. We chat about the holy grail of any company, repeat business and how to keep it. His company, Bubba's Chop Shop , has work you must check out. One advantage he has is he can "fix it in post" because they are a complete soup to nuts shop. Also shout out to Jeannette Godoy for dropping her pilot "Disconnected" on facebook today! Click, enjoy and share. Thanks, Jordan This runs an hour 20. Oso Delicious Hot Sauce is ...

Feb 22, 20191 hr 22 min

Director/Cinematographer Jimmy Matlosz Has Worked Almost Every Job On Set.

Director Cinematographer Jimmy Matlosz is a filmmaker, a storyteller, and a cinematographer who directs great spots, making him a bit of a swiss army filmmaker, if you will. He's shot stop motion, high speed and IMAX, as well as working in almost every department on set. Check out his stuff, especially the LeBron spot for Nike . I love Jimmy's visual aesthetics and clean look, and the performances are authentic. I've also put links at jordanbrady.com for you. Thanks, Jordan Oso Delicious is back...

Feb 15, 20191 hr 34 min

Filmmaking, Cravability & Spit Buckets w French Butter Films Director/DP Brett Froomer & EP Ivo Knezevic.

French Butter Films draws on the combined experience of Director?DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience. Brett explains his aim to capture ‘cravability’ in every product he films. This is a great chat about collaboration. Collaboration between producer and director, between agency folk and clients, and all on set. Oh I've poste...

Feb 07, 20191 hr 49 min

My Live Reactions To Super Bowl Commercials 2019 While Under The Influence.

I love watching commercials, and Super Bowl LIII had some really great work, despite the critics and cynics. Ok, a phew snoozers too. What made them all better was my bottomless glass of Clase Azul Reposado tequila, neat. Jake Brady joined me but jettisoned the project at the half, so my stepdaughter Gabi Feingold grabbed the mic. Here are some links if that give you stats and reviews. This is 90 minutes and excuse some mic rumbles. We let the recorder roll during the spots. AdAge , Business Ins...

Feb 04, 20191 hr 24 min

"Cracking Up in 5" Filmmakers Francis Agyapong and Adisa Duke Crank Out Comedic Content.

Filmmakers Francis Agyapong and his frequent filmmaking collaborator DP Adisa Duke drop by to inspire us to make stuff on a regular basis. Francis is a Brooklyn-born filmmaker that's done stints creating video content at places like NYMAG, PopSci, Hearst Digital and most recently The New York Times. Check out an interesting article Francis wrote for NoFilmSchool and a fun spoof I posted at www.jordanbrady.com. This episode lasts 90 minutes of joy. Thanks, Jordan Commercial Directing Voodoo is on...

Jan 31, 20191 hr 32 min

How To Deal With Aspect Ratios Filming Commercials.

Just my thoughts on how to handle 16:9 vs 9:16 and that pesky 1:1 Instagram ratio. It's a brisk 15 minutes of just me babbling. Love to hear your thoughts. thanks, Jordan Commercial Directing Voodoo is still just $10 on Amazon. 100% 5 Star reviews.

Jan 18, 201916 min
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