Deciding What to Build Next

You’ve just shipped your latest release. Once you finish celebrating, how do you decide what to build next? Paul taps Rich, in his role as Aboard CEO, to set a course on a hypothetical product roadmap: Does he prioritize an enterprise-specific feature, another that might bump up broader user engagement, or the thing the boss tossed out because he had a vague hunch? Plus: Why is some industry-specific software beautiful, while other industries are left with clunky, uninspired “bureaucracy in software”?