Ep. 20: Brand Marketing Using a Client Avatar with Tory Smith

Join me and my dear friend (non-REALTOR®) Tory Smith! Tory is an extremely well-known wedding planner in the Los Angeles area. She has been featured in multiple publications including Martha Stewart Weddings, and recently named as a top wedding planner by Brides Magazine. Today we chat about how she built her brand, and how it can translate to a real estate business, including the liquid gold on how to create your ideal client avatar!

Connect with Tory here:
Website: https://www.smithjamesevents.com

Connect with me:
Instagram: https://www.instagram.com/barbbetts
Facebook: https://www.facebook.com/barbarambetts

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Instagram: @barbbetts
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Website: www.barbbetts.com

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Barb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California.

Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she’s teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage.

As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...