Building a sustainable brand is more important than ever right now. On this episode I shared my views on why it's important to build a brand in 2020 and examples of how some great small brands are developing themselves.
On today's episode, I shared with you why hotels spam people with their content on social media, newsletters and blogs. I shared two stories about how people perceive hotels social media and why they don't follow hotels.
On today's episode we had Eric Jafari share his thoughts and ideas on the importance of creativity, how we can increase our bottom line using creativity and how Locke Hotels differentiate themselves in the marketplace.
On today's episode we had Peter Palicz sharing with us how he manages the first 360 hotel in Budapest. From check in to check out everything is done on an application.
In today's episode Tiago Venancio from Choice Hotels Europe shared with us how hoteliers can increase their ROI from their investments. We discussed how you can improve your customer service and what is the most important thing that every general manager needs to do in order to increase profitability.
On today's episode I talked with Andrew Coney from The Hari about the importance of truly caring about your guests, how we can all make a difference in a guests life and why it's important to use our creativity in the hospitality industry.
On today's episode I talked about why you don't need a new logo but a new identity. We think that we will solve our brand problems by focusing on the outside but the key is focusing on the inside.
On today's episode we had a chat with Regitse Rosenvinge about why hospitality matters, why it's important to create content and a few insights on top trends for 2020.
On today's episode we had a conversation with Robert Richardson the GM at The Grant. He explained to us why it's important to care about your employees, how we can inspire and motivate our employees. We discussed the importance of giving back to the community by engaging in activities that will make a difference.
On today's episode I spoke with Paula Perkins about the benefits of a spa and why it's important for hotels to consider adding a spa. You can find more about Paula on ppspaconsultancy.com
On today's episode I shared with you how creativity can make an impact on your hotels' direct bookings, engagement and how we can all use more creativity to improve our lives.
On today's episode I shared why micro-influencers are better to collaborate and how we can find micro-influencers to increase hotel sales and trust.
On today's' episode I shared how the best brand stories are told. How we can tell a story about who we are and who we want to attract.
On today's episode I shared three reasons why it's important to focus on your email marketing strategy. You will learn how you can incorporate a new email marketing strategy, how to combine your email marketing activities with social media and how to use email marketing to increase your hotel sales.
On today's episode we had Krishan Kadodwala, Director of Market Management at Expedia discuss with us how we can optimise our relationship with OTAs. Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are important to every single hotel.
On this episode I talked about why your hotel doesn't have an effective story and why it's important to build a great and sharable story.
On today's episode I discussed why hotels fail on social media and how we can improve our social media presence.
On today's episode we had the head of lifestyle and co-founder Jack from Saorsa 1875 Hotel share with us why it's important to go niche in a crowded marketplace.
On today's episdoe we had a special guest, Jan Sammeck. He is the director of e-commerce and deals with hotels' direct bookings and online marketing. He is an author of the book called Online Marketing for Hotels and he speaks at various events. He shared with us how you can increase your direct bookings and how you can improve your hotels content marketing.
On today's episode we had the amazing Craig Goldblatt share his ideas on how we can inspire our team members, how we can live with less stress and how we can live on purpose.
On today's episode I shared why hotels' content can make a hotel or break it. The episode is backed by trivago research and shows how travellers choose their hotel and the impact it has.
On this episode I shared five habits of effective hotel marketers. How they use them in their day to day life. If you want to become more effective then this episode is for you.
On today's episode I talked about building a meaningful brand vs having an expensive logo. The difference between an expensive logo and a meaningful story is that people are more loyal, you are more profitable and you can make an impact in people's lives.
On todays episode I shared my thoughts on why we need to attend the Boutique Lifestyle Hotel Summit in London. I don't have any involvement with the company.
On today's episode I interviewed Ulrich Pillau about why it's important to make changes, why it's important to have a great property management system and how Apaleo adds value to hotels.
On today's episode we discussed with David how he manages digital marketing, how they innovate and how they decided to be a hotel with co-working space. David is a very interesting guy and I believe you will gain so much.
On this episode we had a chat with Francisco Mecedo about why it's important to care about your people and why it can help your hotel grow.
On today's episode we had a conversation with Santiago Garcia Solimei, he is a global director of social media at Melia Hotels International. We talked about why it's important to be on social media, how he manages his team, how they work with influencers across all their properties and how Santiago influenced a CEO of one of the largest hotel chains create social media presence and be active. You can find Santiago on LinkedIn: https://www.linkedin.com/in/santiago-garcia-solimei-6026462/...
On today's episode I shared how I made a conscious decision about buying a pair of shoes and a particular brand for my future bag. We choose certain brands because they make us feel a certain way, hopefully this episode will help you understand more how and why it's important to invest and build a brand.
On this episode I shared the five principles of trust. How we can build trust between the customer and the brand.
