Redefine Hospitality Podcast

Redefine Hospitality Podcast is a weekly podcast about learning new perspectives and rethinking how we do business.

In this podcast we interview people who are challenging the status quo and making change happen.

Our goal is to push ourselves and rethink how we do business, rethink how we operate, rethink how we market, rethink how we communicate and rethink how we move forward.

In this podcast you will listen to interesting stories, case studies, fresh ideas that will help your hotel go beyond.

This podcast is hosted by Alexander Novicov, he believes that we can all have a better tomorrow if we focus on the present moment and become better today by learning, reading, listening and pushing the status quo.

Alexander creates brand stories, engages in running, speaks at events, lives with his beautiful dog Chanel and is the CEO of a storytelling agency called Way Boutique.

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Episodes

Episode 24: Turn Negative Feedback into Positive

On today's episode I talked about how to turn negative reviews and feedback into positive ones.

Mar 14, 2019•13 min

Episode 23: Why It's All About People with Adam Rowledge

On today's episode I had the pleasure to speak with award-winning general manager Adam Rowledge. We spoke about why it's important to invest in people and how he promotes and goes above and beyond to create a positive culture. I personally got a lot of value from this interview and reminded myself how important it's to invest in people.

Mar 07, 2019•54 min

Episode 22: Build A Brand Not A Business

In today's noisy world it's hard to stand out because everybody can start a business, but not everybody can build a brand. On today's episode I shared important lessons on why it's important to build a brand.

Feb 28, 2019•13 min

Episode 21: Why PR is dead

On today's episode I talked about why PR is dead if you don't have the basics in place.

Feb 21, 2019•13 min

Episode 20: How To Improve Your Hotels Content Marketing

Content marketing is more than a buzz word, it's an essential part of business growth and hotel marketing. I share some amazing case studies on how some hotels are going beyond and creating phenomenal content and how you can improve dramatically your content to increase brand loyalty and direct bookings.

Feb 15, 2019•20 min

Episode 19: How To Appeal To Millennials Travellers

On today's episode, I discussed how we can appeal to millennial travelers

Feb 07, 2019•11 min

Episode 18: How To Make Your Hotel Stand Out on Instagram

On today's episode I shared strategies that you can implement and radically improve your Instagram content.

Feb 02, 2019•16 min

Episode17: Why Brands Need A Positive Marketing Strategy

On today's episode we discuss why brands need a positive brand strategy. The impact this strategy can have long term and short term.

Jan 26, 2019•18 min

Episode 16: Why Marketing Needs To Be Honest

Why marketing can be honest, authentic and powerful.

Jan 19, 2019•12 min

Episode 15: Millennials Choose Hotels Based on Social Media

On todays episode we have research done on how millennials choose hotels.

Jan 10, 2019•13 min

Episode14: Why Great Design Is Fundamental In Your Business

On today's episode I talked about why great design is important in business.

Jan 09, 2019•32 min

Episode13: Why Change Is Important

Why change is important and why everything starts with us.

Jan 03, 2019•5 min

Episode 12: How To Increase Repeat Hotel Customers

Repeat guests are more valuable than new guests. On today's episode I shared with you strategies on how you can improve that.

Dec 27, 2018•13 min

Episode 11: Why Most Hotels Are Irrelevant

On today's epsidoe I share my thoughts on why most hotels are irrelevant and how we can fix it.

Dec 20, 2018•20 min

Episode 10: Marketing Predictions for 2019

This are my predictions for 2019

Dec 13, 2018•19 min

Episode9: Three Steps To Build Hotel Brand

Three steps on how to build a hotel brand.

Dec 06, 2018•15 min

Episode 8: How To Increase Hotel Sales

On todays episode we shared with you six feasible ideas on how you can increase your hotel sales.

Nov 29, 2018•26 min

Episode 7: How To Increase Customer Engagement

How we can increase customer engagement for hotel brands.

Nov 22, 2018•21 min

Episode6: How To Build A Hotel Brand

On this episode we discuss how we can create a sustainable hotel brand. We added a segment from Seths Godin recent interview and analyzed how we can improve our brand.

Nov 10, 2018•18 min