Michael Kassan, CEO, MediaLink (Code Media 2017)

MediaLink CEO Michael Kassan talks about "the 3 o'clock wakeup call," the ruthless drumbeat of economic, technological and political disruption in the media business. He shares some strategies for responding to that disorder, including more careful selection of who you partner with and why transparency between business and the audience is more important than ever. Learn more about your ad choices. Visit podcastchoices.com/adchoices