TikTok has a tendency to make products fly off the shelves. But then they flame out fast. Vox’s in-house TikTok expert Rebecca Jennings explains the phenomenon, the relationship between influencers and brands, and the inevitable pitfalls that come with a rapid rise to recognition.
Read Rebecca’s story here.
This episode of Vox Quick Hits was made by:
Hosts: Adam Clark Estes (@adamclarkestes) and Meredith Haggerty (@manymanywords)
Producers: Schuyler Swenson and Taylor Maycan
Engineers: Paul Mounsey and Melissa Pons (Hemlock Creek Productions)
Learn something new today? Rate Recode Daily and Vox Quick Hits ⭐⭐⭐ ⭐⭐ and leave a review on Apple Podcasts. Or, even better, tell a friend!
Subscribe for free. Be the first to hear the next episode of Tell Me More by subscribing to Vox Quick Hits in your favorite podcast app.
Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts
Learn more about your ad choices. Visit podcastchoices.com/adchoices
TikTok made me buy it | Recode Daily podcast - Listen or read transcript on Metacast
