Some of the country’s biggest retailers are being accused of using face recognition technology without customers’ knowledge. Stores can use this biometric data to predict people’s shopping habits and send targeted ads their way. Privacy advocates say the technology should be kept out of the hands of private companies. Recode’s Rebecca Heilweil (@rebheilweil) explains.
References:
Read Rebecca’s story here.
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Big Retail is watching you | Recode Daily podcast - Listen or read transcript on Metacast
