Episode 63 Don’t Market Without a Focus

This week we discuss the need to focus your marketing dollars and strategy carefully. The hosts get into the nitty-gritty about how Pay Per Click and Facebook Ads and other common legal marketing tools work – and don’t work. By talking about their experiences, both good and bad, Scott and Oscar give out useful tips and strategies for making the most out of whatever marketing plan you decide upon. Like everything else, careful planning initially is key. Think about who you want to target and what words or phrases are those targets most likely to be responsive to. Also make sure your ad is effective and not annoying s you don’t wat to turn people off. Finally, the hosts also talk about the need to regularly monitor your marketing plan to make sure your time and money isn’t being misspent on things that do not provide results.