Episode 45 Take Control of Your Marketing

A Facebook legal marketing ad sparks a conversation about why you cannot abdicate the responsibility for your law firm marketing. Many legal marketers will try to tell you that some lawyers are simply just not meant to be entrepreneurs and therefore they must rely on professional marketers to build their practices. The podcast hosts discuss that it can sound very enticing to not have to worry about this aspect of your business and let someone else worry about driving business to your practice. But it can be dangerous placing all of the marketing decisions and content in a third party’s hands. Scott and Oscar go through examples of disasters that can happen when you relinquish that control. They finish the podcast by discussing suggesting listeners take a look at some authentic and genuine legal websites and compare them to those that have canned content and are merely the by-products of some third party’s vision of that lawyer’s website. Nothing replaces authenticity and value as the foundations of a marketing strategy and don’t let anyone talk you into any form of marketing that does not express your personal vision and touch.