Episode #19 -Tips on Getting and Maintaining Clients by Thinking About Their Perspective

The hosts discuss a recent Above The Law article about getting clients. The author of the article discusses how she thought about the steps she took when she selected a professional to hire. She applied what she did in those situations and what was important to her in developing her practice.
The first step most folks do in selecting a professional is seek suggestions from their referral network. They then will check the person’s credentials, give them a call and examine their responsiveness.
These are steps that your clients will be taking when selecting a lawyer so you need to examine how you would be judge by this criteria.

The authors also discuss keeping your name and services on top of your client’s mind by using newsletters, blogs, and emails. It’s not easy - it takes planning, patience, attention to detail and consistency but keeping contact with your clients and keeping a strong online presence is a necessary step in rebooting your law practice.