Episode #17 - Establishing a Niche Practice, Part 2

Episode 17 Developing a Niche Practice – Part 2


The hosts continue their discussion of how to add a niche practice of law to your business. They remind listeners that it may take time to grow, it will not happen overnight. Scott and Oscar give some specific details of how to start such a practice. It starts with setting goals and creating a business plan. Selecting the right area is key and it may take more than one attempt to find the right niche. It’s best to look at areas that you already have a potential to get business in that area. Some pointers:
• Start by deciding the large practice group – Family Law, Criminal Defense
• Look for narrow topics within those larger areas –private adoption for example in Family Law or Forfeiture Proceedings in Criminal Law
• Research the field and see what it is that clients will be looking for; analyze the market place to see if that niche is already glutted with lawyers. Are their associations you can join that will expose you to businesses and entities that may need the services you a relooking to provide?
• Develop social media around the niche area including a separate web page entirely or at least a strong section on your current website devoted to the niche area. Write an article or two in that field before you start marketing yourself.
• Continue networking but focus on establishing yourself as the go-to lawyer in that niche area.

Remember that the whole point is to differentiate yourself from other lawyers and to have clients who are looking for lawyers in that niche area find you and hire you. Patience is key, take time to decide on the right area, put the social media in place directed at that area before you start marketing and networking and then go out and channel your networking efforts in trying to attract business in your chosen niche area.