Episode #16 - How to Develop Your Legal Blog

Scott and Oscar talk about legal bogs and how to develop one for your practice. In today’s marketplace, a legal blog provides content to your website and also allows clients to see how you write and take positions on areas of law. The hosts provide talking points for you blog and give advice on how to create a worthwhile legal blog that will be looked at favorably by clients, prospective clients and other lawyers. Quick tips include:

(1) Make sure the articles express your voice and viewpoint. Bland generic, boilerplate articles will not generate the interest or attention you will want.
(2) Set time aside to blog at least once a week. Old stale articles will make you look like the blog is an afterthought.
(3) Keep SEO in mind. Have a web designer and SEO specialist give you pointers on how to make your blog more searchable and drive it to the top of search engine requests for the key words that focus on your practice.