Today, we welcome Howard Lorey to the show! Howard is the Executive Vice President and Brokerage Manager of Nourmand & Associates with 24 years of real estate experience. He and his team at the LA-based Nourmand & Associates closed over 380 transactions this past year with a total sales volume of over $693 million to date. Tracey and Howard discuss how he transitioned from being a professional musician to working under his father in real estate, and the interesting similarities he's foun...
Jun 10, 2024•34 min
This week, we are bringing you a fantastic chat with Michelle Berman-Mikel, the owner and founder of Berman Media PD and the developer behind a program called Beyond the Method, which teaches real estate professionals how to use Instagram in a way that helps them grow their business. She and Tracey do a deep dive into how to use and leverage Instagram and other social media to turn superficial follower engagement into a full-blown lead-generation tool. Michelle has what she calls the “Four Pilla...
Jun 03, 2024•38 min
In today’s episode, we have a fantastic chat with Jim D’Amico, the CEO and president of Century 21 North East. Jim is a 2020 RealTrends Gamechanger, touting an impressive transaction growth rate of 179% between 2014 and 2018. Jim shares the one small change that he made early in his career that led to massive growth in his professional and personal life. Jim also discusses his specific approach to acquisitions, the inherent value of continuing education for agents, and much more. Here’s a glimps...
May 27, 2024•36 min
In today’s episode, we speak with the co-founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP), Gary Acosta. Gary is a real estate and mortgage entrepreneur, public policy advocate, investor, and advisor, who has served on boards for several Fortune 500 companies including Fannie Mae, Freddie Mac and JP Morgan Chase. Tracey and Gary’s conversation focuses on Gary’s career passion: the health of Hispanic and Latino homebuyers in today’s market. They discuss ...
May 20, 2024•36 min
Today we welcome Sharran Srivatsaa, the president of Real, to the RealTrending podcast! Sharran joined Real in 2022 and has personally overseen the onboarding of over 13,000 agents while Real has moved up to #6 from #11 by transaction sides in the 2024 RealTrends Verified brokerage rankings. He brings over two decades of business and entrepreneurial experience to today’s conversation from several companies across the real estate, finance and technology sectors. In today’s conversation with Trace...
May 13, 2024•40 min
On today’s episode of RealTrending, we talk to the newly appointed CEO of eXp Realty, Leo Pareja. He has over two decades of real estate and entrepreneurial experience, and it was just announced last month that Leo was to move from his role as Chief Strategy Officer into the role of CEO, which was previously held by Glenn Sanford. Sanford moves to Chairman of eXp Holdings. In today’s conversation, Leo shares eXp’s plan for future growth, how they are educating agents on the terms of the NAR sett...
May 06, 2024•35 min
On today’s episode of RealTrending, we welcome Jason Mitchell, the founder and president of the Jason Mitchell Group. In 2023, JMG had over 8500 transaction sides and almost $4.2 billion in transaction volume according to RealTrends verified data. Jason offers insight into the impact of the NAR settlement on the industry as well as the lack of transparency in the settlement agreement. JMG’s model focuses not only on buyer leads from lender referrals, but also a lot of veteran buyers, which he be...
Apr 29, 2024•36 min
On this week’s episode of RealTrending, we welcome two industry figureheads: Thad Wong and Mike Golden, the co-CEOs of Christie's International Real Estate and founders of @properties. Thad and Mike have been in business together for 27 years and are an extraordinary duo. During the conversation, the two talk about their business arrangements and how they’ve managed to get along after almost three decades. They also talk about some insights gleaned from Christie’s recent luxury real estate repor...
Apr 22, 2024•37 min
In today’s episode of RealTrending, we welcome Jason Waugh, the President and CEO of Coldwell Banker Affiliates, who, despite just recently starting in this position some eight months ago, brings to the table many years of brokerage experience at another brand. Waugh talks a lot about the importance of empathy and understanding, specifically when it comes to the challenges of making tough decisions that may negatively impact people but are necessary for the long-term success of the organization....
Apr 15, 2024•31 min
On this week’s episode of the RealTrending podcast, we welcome Michael Repka, the CEO and managing broker of DeLeon Realty, a Palo Alto-based brokerage with a unique business model of salaried agents. In this conversation, Mike and Tracey talk about DeLeon’s brokerage model and its place in the market post-NAR commission lawsuit settlement, as well as scalability and sustainability of the salaried agent model. They also talk about what the future holds for buyer’s agents and what agents need to ...
Apr 08, 2024•53 min
On this week’s episode of the RealTrending podcast, Tracey Velt sat down with Alex Vidal, the president of ERA Real Estate. Today’s conversation is all about mindset, leadership, and challenging yourself with both personal and career goals. They discuss the power of positive thinking, and he shares his coaching strategies for helping agents develop a positive mindset and master their goals. He also discusses his vision for the future of ERA Real Estate and the real estate industry at large. Here...
Apr 01, 2024•34 min
On this week’s episode of the RealTrending podcast, we are joined by Craig Goodliffe, KW Maps coach and the founder and CEO of Cyberbacker, a company that provides administrative support and virtual assistant services to real estate firms. Craig and Tracey talk about the misconceptions and misinformation plaguing consumer perceptions of commissions, the comission lawsuit and subsequent settlements, as well as strategies for agents to engage in transparent commission conversations with clients. H...
Mar 25, 2024•38 min
On this week’s episode of the RealTrending podcast, we are joined by Jill Butler, founder of Red Key Realty Leaders, who discusses her business model, services offered, growth strategy, and the importance of culture and recruiting. She emphasizes the importance of transparency and agent’s value add to clients, mastering talent development, and her excitement for the future of the real estate industry Here’s a glimpse of what you’ll learn: Transparency and communication are key in the real estate...
Mar 18, 2024•31 min
We are dropping a breaking news episode in your feed today as Steve Murray of RTC Consulting joins us to discuss an important update in the class action commission lawsuits brought by home sellers across the nation. The National Association of Realtors (NAR) has settled for $418 million and will make several policy changes, pending court approval. This proposed settlement has several implications for the real estate industry, including the removal of compensation offers from the MLS. Murray talk...
Mar 15, 2024•30 min
On today’s episode of RealTrending, Josh Team, President of SERHANT., joins us to share his journey and how his perspective has changed since he had a heart attack after leaving Keller Williams that left him near death. Three years after his heart attack, where he spent time being a dad and husband through recovery, he’s back in the industry. He discusses the changing landscape of the real estate industry, the opportunities it presents, and how new market horizons fit into growth strategies for ...
Mar 11, 2024•37 min
On this week’s episode of the RealTrending podcast, we are joined by Scott Wright, a partner with RTC Consulting, the premier consulting firm for brokerage mergers and acquisitions, and business valuations for teams and brokerages. They've been collecting brokerage and team benchmarking data for the past 12 years. Tracey and Scott cover the upcoming Dealmakers Conference and talk about the importance of benchmarking data on brokerage operations, including trends that they’re seeing in brokerage ...
Mar 04, 2024•38 min
On this week’s episode of the RealTrending podcast, we are joined by Mark Johnson, the co-founder of Co-Recruit Systems and a business partner in Third Pool Recruiting Systems. He is an industry veteran and also was the former brand president and CEO of JPAR Real Estate company-owned stores, and under his leadership, they grew nearly five times. In today’s episode, he discusses the stark difference between simply recruiting and attracting talent, emphasizing the importance of company culture in ...
Feb 26, 2024•36 min
On today’s episode of RealTrending, Dave Liniger, co-founder and chairman of the board of RE/MAX, joins us to discuss his longstanding real estate career, his new book 'The Perfect Ten' and shares insights on leadership and success in the real estate industry. Liniger shares his most impactful leadership lessons and how his failures have informed his success. He shares personal stories and talks about the use of the 'Perfect 10' score in measuring brokerage satisfaction. Liniger stresses the imp...
Feb 19, 2024•36 min
On today’s episode of RealTrending, Jerry Holden, founder of THA Brands, shares his journey of transitioning from a traditional brokerage model to a 100% commission transaction fee-based model. He discusses the challenges he faced in gaining recognition and credibility in the industry and how he overcame them. Jerry also highlights the importance of coaching and training in boosting agent productivity and shares his unique approach of paying agents to train. Jerry emphasizes the significance of ...
Feb 12, 2024•36 min
In this episode of the Real Trending podcast, luxury property specialist Michael LaFido provides insights into the trends shaping the luxury market. He emphasizes the importance of preparing for the market and offers tips for finding hidden inventory. LaFido also gives a sneak preview of his upcoming book, 'Secrets of Top Luxury Agents,' and discusses the significance of personal branding. He shares his most impactful aha moments and highlights the opportunities for growth in the luxury real est...
Feb 05, 2024•35 min
In this sponsored episode of the RealTrending Podcast, host Tracey Velt interviews Gene Millman, the President and CEO of REcolorado. They discuss the importance of partnerships and collaboration in the MLS industry, as well as the need to adapt to changes in the real estate industry. What does the future hold for the MLS? Millman talks about where he is seeing innovation, how important data protection and security are and where opportunities lie. Millman shares impactful moments and pivots in h...
Jan 29, 2024•35 min
In this episode of the Real Trending podcast, Tracey Velt interviews Julie Harris, co-founder of Tim and Julie Harris Coaching. Harris has deep insights into what agents are struggling with right now (inventory!) and offers solid ways to find more listings. She also explores trends in the industry, such as the value of expanding one's center of influence and emphasizes the importance of focusing on fewer, more meaningful goals and breaking them down into daily and weekly tasks. By whittling down...
Jan 22, 2024•44 min
In this episode of the Real Trending Podcast, Tracey Velt interviews Steven Barks, the president and COO of Worth Clark Realty, a transaction fee brokerage. When Barks joined the company, they had 5 licensed salespeople. Now, they have 1,200. Barks talks about myths about transaction fee services and explains how a focus on recruiting the right agent has helped the brokerage break even in the difficult 2023 housing market. They also explore the use of AI in real estate and the opportunities for ...
Jan 15, 2024•34 min
Renee Mueller, President and Co-founder of Elite Real Estate Systems, and her leadership team made a huge leap over the past three years as they reorganized the company and expanded core services. The goal of the reorganization was to make the company more sticky and provide better investment opportunities for agents. Now, the company fully owns all of its core services, has a structured ownership model for its C-suite and is working on an ESOP. Mueller highlights the challenges faced during the...
Jan 08, 2024•37 min
In today’s RealTrending, we speak with Mark Willis, CEO of Keller Williams. After serving as CEO of Keller Williams through some high-growth years for the company, Willis stepped down in 2015. Now, he’s back in leadership in his second stint as CEO and is ready to lead the company through some challenging times. Willis shares his leadership lessons learned, his love of helping others succeed, and the importance of building strong teams. Willis gets personal about his love for University of Texas...
Jan 02, 2024•42 min
Believe it or not, there will be winners when it comes to the commission lawsuit outcomes. That's the crux of our conversation with Dawn Pfaff, president of MyStateMLS, a nationwide MLS that is not affiliated with any Realtor board. Pfaff shares her opinions on the value of the MLS (Realtor affiliated or not), what the future might look like and the mistakes many brokers and agents make when it comes to protecting their data. Related to this episode: Connect with Dawn on LinkedIn MyStateMLS Hous...
Dec 18, 2023•29 min
In today's RealTrending, Anthony Lamacchia, CEO and founder of Lamacchia Realty and Crush it in Real Estate, passionately shares why the commission lawsuits are wrong and why the industry must start speaking out. Not one to shy away from confrontation, Lamacchia hits the issue head on with his real-life view of how the commission lawsuit outcomes will hurt buyers. Lamacchia also discusses his phone call with Michael Ketchmark, the plaintiffs' attorney in the Sitzer Burnett and Gibson cases. Rela...
Dec 11, 2023•35 min
In the latest RealTrending episode, join Jim Tobin, the CEO and President of the National Association of Home Builders, as he unveils his comprehensive housing outlook for 2024. Discover the key factors currently influencing new home sales and construction, and learn about the organization's strategic efforts to enhance housing affordability. Tobin delves into the organization's top advocacy priorities, sheds light on the rapidly growing housing types, and unpacks emerging homebuyer trends. This...
Dec 04, 2023•27 min
Today's RealTrending features Better Homes and Gardens Real Estate's President Ginger Wilcox. With her extensive leadership experience in mortgage, real estate technology and more, Wilcox brings a fresh perspective to real estate brokerage. Wilcox discusses the changes that may come to the industry, the opportunities born out of a challenging market and recent commission lawsuit verdicts as well as some of the technology trends sure to impact how real estate professionals manage their businesses...
Nov 27, 2023•30 min
In today's RealTrending, Redfin CEO Glenn Kelman explains his decision to disassociate from NAR, his surprise at the current Gibson lawsuit, and his commitment to his agents and consumers. In this open conversation, Kelman also shares his passion for the industry, how Redfin is moving forward, his ups and downs growing the company and more. Related to this episode: Connect with Glenn on LinkedIn Redfin HousingWire’s YouTube Channel Enjoy the episode! The RealTrending podcast features the brighte...
Nov 20, 2023•34 min