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RealTrending

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.
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Episodes

Logan Mohtashami's insights on the U.S. dollar and the impact on housing

In today's episode of RealTrending, Logan Mohtashami, lead analyst for HousingWire talks all things economy. He offers his insights on the potential fall of the U.S. dollar and the potential impact on housing. He also discusses HousingWire's weekly Housing Market Tracker, interest rates, the Fed's questionable actions and what he sees coming in the next three months. His economic update as it relates to housing is second to none and Logan's been featured on CNBC and NPR.Related to this episode: ...

Apr 17, 202337 min

Russ Cofano on artificial intelligence in real estate marketing

Today's RealTrending features Russ Cofano, CEO of Collabra Technology, a digital marketing technology and analytics firm. Russ has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses.We speak to Russ about trends in real estate marketing, the pros and cons of artificial intelligence like ChatGPT and specifics about how agents can succeed in today's uncertain market.Relate...

Apr 10, 202344 min

Pacaso's Austin Allison on prop tech innovation

Today's RealTrending features Austin Allison, founder of Pacaso, a co-ownership model that allows people to own a second home at 1/8 of the cost. Austin shares his insights on prop-tech innovation surrounding financing, talks about what's next for Pacaso and shares where he sees the opportunity in today's market.Related to this episode: Connect with Austin on LinkedIn Pacaso HousingWire’s YouTube Channel Enjoy the episode!RealTrends Agent and Team Rankings are now open! Submit here before April ...

Apr 03, 202332 min

Lennox Scott on how each generation of leaders innovates

Today’s RealTrending features J. Lennox Scott, president of John L. Scott Real Estate in Washington. Scott is the third generation of leaders of the company, and his daughter is in line to become the fourth generation. Scott talks about how each generation innovated and built on the success of the company. He offers his lessons learned in succession planning, the role of artificial intelligence in real estate and where he sees the most opportunity in today’s market.The company is No. 17 by sales...

Mar 27, 202338 min

Compass CEO Robert Reffkin on his firm's next steps

On today's RealTrending, Compass CEO and Founder Robert Reffkin talks next stops for his brokerage. The firm was recently listed No. 1 in sales volume for the second year in a row on the 2023 RealTrends 500 brokerage rankings.While it's been a difficult year, Robert is busy reinforcing the culture of the firm through in-person visits and a back-to-the-office mentality. We talk to Robert about his business strategy moving forward, what's in store for his firm's technology platform and where he wo...

Mar 20, 202344 min

Jose Medina on running a successful teamerage

Today's RealTrending features Jose Medina, team leader of Jose Medina & Associates of Keller Williams Legacy Group Realty. Medina was named a 2021 RealTrends GameChanger due to the firm's 435% growth in transaction side percentage between 2016 and 2020.Now, in addition to running two brokerages, Medina leads a successful teamerage, powered by Impact. Impact is a solution for brokerage so they can have a teamerage division inside of their normal brokerage operations.Medina shares his lessons ...

Mar 13, 202331 min

Real Estate One's Dan Elsea on flexibility in brokerage business model

Today's RealTrending podcast features Dan Elsea, president of Real Estate One, a RealTrends 500 brokerage. Elsea's company is in its fourth generation of family leaders. Elsea and his broker Stuart have led through many different housing markets and seen new competitors come into the business. The key to success, says Dan, is to be flexible in your business model and services that you offer. Dan discusses how his company and business model have evolved over the years, how they are open to experi...

Mar 06, 202333 min

Real's Tamir Poleg on lessons learned scaling rapidly

Today's RealTrending features Tamir Poleg, CEO of The Real Brokerage. Poleg founded the brokerage in 2014 and went public in 2020. The firm is now up to 9,000 real estate agents and growing rapidly. According to Poleg, in January 2023, they added 1,000 agents. But, with rapid growth comes challenges scaling company culture and systems to meet the needs to agents. Poleg discusses his lessons learned, how he had to rebuild his technology platform in eight months and where he sees the most opportun...

Feb 27, 202332 min

Patrick MacQueen talks legal best practices for brokers and agents

On today's RealTrending podcast, host Tracey Velt, senior director of data and content for HWMedia, talks to Patrick MacQueen, a real estate attorney and founder of Medalist Legal in Arizona. MacQueen discusses the top mistakes agents and brokers make with independent contractor agreements and franchise agreements. He'll go over best practices, what should be addressed in each contract, and the most overlooked areas that could mean legal complications down the road.Enjoy the episode! Gathering o...

Feb 20, 202331 min

Windermere's OB Jacobi talks brokerage tech shifts

In this edition of the RealTrending podcast, OB Jacobi, president of family-owned Windermere Real Estate in Seattle shares his thoughts on generational succession planning. The lessons he and his family learned from the second generation are being put into play as the third generation of Windermere family members enter the business. Jacobi, who worked to create Moxi Works, before spinning it off into a separate company discusses brokerage technology collaboration, what the next iteration of inno...

Feb 13, 202332 min

Cole Slate on authentic recruiting and attracting agents

Today's RealTrending features Cole Slate, broker-owner of Slate Real Estate in Jacksonville, Florida. Slate doesn't believe in recruiting. Instead, he believes in attracting the right agent for his culture."It's important that we and our agents are doing this for the right reasons," he said. What are those reasons? They all revolve around helping people in the community, whether it's through appreciation events for crossing guards, first responders and teachers, or helping buyers and sellers. Sl...

Feb 06, 202337 min

Zillow’s Chief Economist on how to talk to home buyers and sellers about the market

Today’s RealTrending features Skylar Olsen, chief economist for Zillow. In this fast-paced podcast, Skylar shares her predictions for the housing market and offers dialogue that real estate agents can use when speaking to buyers and sellers. Whether you’re working with buyers who are on the fence or sellers not sure how to time the market, Skylar has the info you need to move them along.Enjoy the episode! Gathering of Eagles will bring together the nation's top residential real estate CEOs, Pres...

Jan 30, 202336 min

Dan Amdur on iBuying for the senior demographic

Today’s RealTrending features Dan Amdur, CEO of Moving Station, a company that specializes in senior relocation and offers a QuickBuy iBuying solution as a value-add. Amdur discusses iBuying, the mistakes made in the past and how iBuying is best done in partnership with real estate agents. He also discusses trends in the senior market and how to better serve this demographic through concierge services.Enjoy the episode! Be sure to check out our Youtube channel here for special behind-the-scenes ...

Jan 23, 202327 min

NAREB’s Lydia Pope on creating Black generational wealth through homeownership

In today’s RealTrending podcast, we speak with Lydia Pope, president of the National Association of Real Estate Brokers about how the organization is educating Black high school and college students on how to create generational wealth through homeownership. We go over Black homeownership statistics, advocacy, proposed changes in loan level pricing and more in this informative and eye opening podcast.Enjoy the episode! Be sure to check out our Youtube channel here for special behind-the-scenes c...

Jan 16, 202332 min

Altos Research’s Mike Simonsen talks 2023 housing market trends

In this week's edition of RealTrending we welcome Mike Simonsen, founder of Altos Research to offer a real-time look at the 2023 housing market. He uncovers potential trends and reveals the one thing that could turn the market around for the positive.Enjoy the episode!The RealTrending podcast features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-ch...

Jan 09, 202330 min

Anthony Marguleas on lead generation tactics for agents and teams

Today’s RealTrending features Anthony Marguleas, broker/owner of Amalfi Estates, a Side partner, in Pacific Palisades, California. Marguleas shares his success strategies from his 29 years of real estate experience. From creating inventory through a texting lead generation platform to setting door-knocking goals — in a luxury market! — Marguleas takes relationship building to the next level. Enjoy the episode!RealTrending features the brightest minds in real estate. Twice a month, brokerage lead...

Jan 02, 202330 min

Pinnacle Realty Advisors’ CEO on brokerage as a service business model

Today’s RealTrending features Sam Sawyer, CEO of Pinnacle Realty Advisors. Working in both the real estate side as a founding agent with Compass in Dallas, and then with a FinTech mortgage start up, Sawyer had an idea to flip the traditional real estate model on its head. Sawyer discusses the death of today’s traditional real estate model, how he views brokerage as a service and reinventing the brokerage relationship with the agent. Enjoy the episode!This episode is sponsored by Keeping Current ...

Dec 26, 202232 min

Side’s Guy Gal on trends in the team business model

Today’s RealTrending features Side Real Estate co-founder Guy Gal. Side is expanding quickly despite the market headwinds. Gal discusses the future of teams, how team business models are changing, the trends he’s seeing with boutique models and what his company is doing to move the industry forward. Enjoy the episode!This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Ch...

Dec 19, 202231 min

eXp Founder Glenn Sanford on new initiatives and agent success

Today’s RealTrending features eXp Holding Founder Glenn Sanford on how his brokerage is managing the downturn and the new wellness initiatives he recently rolled out through is SUCCESS magazine platform Sanford gets personal about his own wellness journey and why it’s so important for real estate agents to have access to wellness advice and care to find balance in today’s burn-out heavy industry. Enjoy the episode!This episode is sponsored by Keeping Current Matters. Keeping Current Matters make...

Dec 12, 202231 min

Coldwell Banker's Ryan Gorman on setting brokerage priorities

Today’s RealTrending features Coldwell Banker's CEO Ryan Gorman on managing operating costs and setting brokerage priorities in an uncertain market. Plus, he discusses lessons learned through past brokerage shifts and offers strategies for determining what to keep and what goes.Enjoy the episode!This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Check them out here.Real...

Dec 05, 202231 min

Analyst Logan Mohtashami’s 2023 housing market outlook

Today’s RealTrending features HousingWire Lead Analyst Logan Mohtashami. Logan digs into the housing market data on pricing, days on market, inventory and demographics to give real estate professionals a real-time look at what’s happening today and how that will play out in the market in 2023. Enjoy the episode!This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Check th...

Nov 28, 202231 min

Dr. Lee Davenport on prospecting by personality

Today’s RealTrending podcast features Dr. Lee Davenport, a real estate coach and author specializing in helping real estate professionals grow and teaching others about fair housing. Dr. Lee talks about the science behind personalities and how to tailor your real estate prospecting to your personality. For example, certain personalities are great at cold calling and door knocking, but for others, those activities are stressful. Spoiler alert: Not all real estate agents are outgoing extroverts! D...

Nov 21, 202236 min

Brokerage leaders, here’s where to focus to grab market share and thrive

Today’s RealTrending podcast features Scott Wright, partner with RTC Consulting and co-author of the RealTrends Brokerage Benchmark 10-year Report, which specializes in real estate brokerage valuations, mergers and acquisitions and consulting. Wright reveals some new benchmarking data that can help brokers manage operating expenses in today’s market. Plus, he reveals the three business activities that will make the biggest difference for success in the coming year. Hint: Brokers should be lookin...

Nov 14, 202232 min

Leadership expert Robert Kennedy III on telling your story to build relationships

Today’s RealTrending podcast features Robert Kennedy III, leadership expert and founder of Kennetik Kommunications. He’ll be in Orlando next week to speak at the National Association of Realtors. Real estate is all about relationships and it’s time to change your mindset from transaction to relational. Kennedy shares his tips for coming up with the dialogue to tell your story in a meaningful way and how to boost your listing presentation in this insightful podcast. This episode is sponsored by K...

Nov 07, 202233 min

Florida real estate leader on preparing for tomorrow’s market

Today’s RealTrending podcast features Casey Bryan, president of Berkshire Hathaway HomeServices Florida Properties Group with over 900 agents in Tampa, Florida and surrounding areas. Bryan was also named a RealTrends Emerging Leader, an award for leaders under the age of 45 who are making an impact in the real estate industry. Bryan joined the company, founded by Dewey Mitchell and Allen Crumbley, and learned quite a few lessons transitioning into leadership with the pair. She talks about that t...

Oct 31, 202234 min

What’s really happening in today’s real estate market?

Today’s RealTrending podcast features Dave Childers, president of Keeping Current Matters. Childers talks to RealTrends’ Editorial Director Tracey Velt about today’s housing market. The biggest question on many minds is what will happen with home prices over the next year? Will they lose value, are we about to see a crash in the real estate market? The bottom line is that the majority of experts are forecasting homes to appreciate in 2023, just at a much slower pace. The issue is some have calle...

Oct 24, 202229 min

Learn from the small broker who gets nearly 100% agent adoption of his in-house tech platform

Today’s RealTrending podcast features Sean Frank, founder and CEO of Mainframe Real Estate in Central Florida. Frank’s 78-agent boutique brokerage is small but mighty. That’s because he’s built an in-house transaction management platform that has about a 100% agent adoption rate. “The great thing about our tech is that it's not optional [for agents] as it guides them through everything [from contract to marketing to close.] They use it to check out their yard signs and the transaction is managed...

Oct 17, 202230 min

Power buyer, iBuyer offer acceptance down but outlook is overall positive

Today’s RealTrending podcast features Stefan Peterson, co-founder and chief data offers of zavvie, a white label marketplace solution that connects broker-agents and their clients with verified buyers offering new ways to buy and sell homes. Peterson goes over a recent study on the future of the modern marketplace, including iBuyers, power buyers, listings concierge and homeownership accelerators. While offer acceptance and accepted price is down, Peterson is positive there is a place in the mar...

Oct 10, 202226 min

44-year real estate vet offers sage advice to handle mortgage rate conversations

Today’s RealTrending podcast features Alexis Bolin, broker-associate with The Bolin Team of Keller Williams Gulf Coast in Pensacola, Florida. In her 44 years in real estate, she's seen all kinds of markets, including 18% mortgage rates. In her authentic and straight-forward manner, she provides dialogue that agents can use when working with buyers and sellers in today's market. Her sage advice will help real estate professionals navigate any situation with logic and humor.This episode is sponsor...

Oct 03, 202236 min

This Google-backed brokerage built a digital real estate assistant to drive business

Today’s RealTrending podcast features Bobby Bryant, CEO and co-founder of Doss, a real estate brokerage and technology company that offers a flex model and an artificial intelligence assistant. Doss is a Google Start Up company and recently received funding from Amazon, as well.This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Check them out here. Learn more about your...

Sep 26, 202243 min
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