Learn from the small broker who gets nearly 100% agent adoption of his in-house tech platform

Today’s RealTrending podcast features Sean Frank, founder and CEO of Mainframe Real Estate in Central Florida. Frank’s 78-agent boutique brokerage is small but mighty. That’s because he’s built an in-house transaction management platform that has about a 100% agent adoption rate.  “The great thing about our tech is that it's not optional [for agents] as it guides them  through everything [from contract to marketing to close.] They use it to check out their yard signs and the transaction is managed through it, so adoption has never been an issue,” says Frank.This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Check them out here.RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. Learn more about your ad choices. Visit megaphone.fm/adchoices