“Marketing is an exchange of value between company and consumer“ Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. During Part 1 of our discussion we explore: What is marketing? Identifying unmet needs in the marketplace Collecting data Assimilating that back to your brand and delivering it to your consumers What is a brand? And where does it live? The impact of the brand is in the minds of the consumers What gives ...
Jun 25, 2025•32 min•Ep. 148
“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?” On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast. During our discussion, Tamera shares the basics of what Title actuall...
Jun 11, 2025•39 min•Ep. 147
What are you doing to connect with your consumer? Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship. During our conversation Ricardo and Chris dive into: Building your know, like, and trust factor Leveraging automation Making sure your messaging is relevant to your audience Tips for getting the best AI results Some of Ricardo’s example emails Which me...
May 28, 2025•43 min•Ep. 146
“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.” Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, thro...
May 14, 2025•30 min•Ep. 145
Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year. During our discussion, we also dive into: Planning for your niche, even without investing a lot of money upfront Making sure your niche has enough opportunity Ways to reach out to your niche Using events to bu...
Apr 30, 2025•38 min•Ep. 144
In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea? Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto
Apr 28, 2025•13 min•Ep. 143
"Leads are not going to chase you" You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively. In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to f ocus on follow-up rather than just lead generation . During our conversation Ricardo dives into: How you should present yourself The importance of having a good website and digital pre...
Apr 16, 2025•36 min•Ep. 142
"We all get a microphone, but there's a responsibility." If you’re not getting a lot of traction from your social media, you might be over-posting. Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business , Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media. During our conversation, we dive into: Effectively using social media for business How to build up momentum in...
Apr 02, 2025•41 min•Ep. 141
What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media. During our chat Nora shares: Misconceptions she had about being a realtor before getting started Learning how she got over the fear of making calls How she builds rapport during Buyer Initial Consultations Using social me...
Mar 19, 2025•35 min•Ep. 140
In Part One of our conversation with Nick Krautter , author of The Golden Handoff , we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. Throughout Part Two of our discussion we explore: The difference between a one-off referral and a golden handoff referral How long the retiring agent will receive referral fees for The actionable steps to take when handing off a database How much communication there should be between t...
Mar 05, 2025•24 min•Ep. 139
“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. Nick Krautter , author of The Golden Handoff , joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. During this part of our conversation Nick shares: How he got from 200 to 2000 clients in two years by adopting other agents' clients. The challenges Nick en...
Feb 19, 2025•35 min•Ep. 138
The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business. We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look. If you are already subscribed to Keeping It Real you don’t need to subscribe to anything else, /RealEstate will be coming to you in the exact same places. Tune in every other Wednesday on YouTube, Apple Podcasts, Spotify, or wherev...
Feb 12, 2025•39 sec•Ep. 137
On this episode of Keeping It Real, we sit down with Chuck Richards, Senior Product Manager at Real Geeks, to discuss what role automation plays in real estate. During our conversation, we explore: The basics of automation The difference between automation and workflows Creative ways to utilize automation - Best practices for workflows The future of automation Whether you are new to incorporating automation in your business or a seasoned pro looking for exciting new ideas, you’re going to want t...
Jul 25, 2024•54 min•Ep. 136
On this episode of Keeping It Real, Dale Archdekin is back to help you prepare for and manage some of the new objections you might encounter related to the NAR settlement. Despite the uncertainty around the NAR settlement, don’t wait until everything is in stone to start implementing some of the upcoming changes. Dale shares some of his master objection-handling skills to help you deal with some of these new obstacles you might face. During our conversation we dive into: When to have the convers...
Jul 11, 2024•36 min•Ep. 135
Last year, Theresa Bastian had her best year in her entire 25-year real estate career. On this episode of Keeping It Real, she joins us to share what she attributes to that success and some of the major lessons she’s learned along the way. Theresa talks to us about the importance of: Approaching your business like a professional in any other field would Having control over your time Surviving the crash in 2008 Getting to a skills-based model for a balanced market Having foundations in place Know...
Jun 20, 2024•45 min•Ep. 134
We sit down with Dr. Benjamin Ritter for a special mindset-focused episode of Keeping It Real to provide coaching many agents don’t usually get. Dr. Benjamin Ritter is an international leadership and career coach, Sr. Talent Management Consultant, Top Career Development and Executive Coaching Voice on LinkedIn, international speaker, values-geek, online instructor, and host of two podcasts. During our discussion, Dr. Ritter provides actionable steps for dealing with: Feeling a lack of control Se...
Jun 06, 2024•46 min•Ep. 133
On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin. Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his career in real estate. Now he’s in his second year in real estate and is killing it. In our conversation, Aymen shares some of the lessons he’s learned starting out, including: Learning how to handle objectio...
May 23, 2024•40 min•Ep. 132
On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including: NAR as a lobbying group Corporate home ownership How the NAR settlement could make it harder for individuals to get into homes Tough conversations we need to be ready for that may not even occur As an industry, we’ve not done a good job of showing our value to the media, our consumers, and the general public How we a...
May 09, 2024•41 min•Ep. 131
The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into: The basics of the NAR settlement Why consumers view ...
Apr 25, 2024•1 hr 2 min•Ep. 130
In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since. Some of the topics we explore in this episode are: Creating neighborhood-specific content How his business took off during the 2008 re...
Apr 11, 2024•45 min•Ep. 129
For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button issues today including: The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The potential o...
Mar 28, 2024•1 hr 5 min•Ep. 128
In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher If you want to get more organic leads and...
Mar 14, 2024•46 min•Ep. 127
A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are: When to start a team How to have a healthy team Knowing when to subtract someone What systems your business needs no matter what Some differences between a brokerage and a team Leveraging technology you a...
Feb 01, 2024•1 hr 3 min•Ep. 126
Chuck Richards is back again to go over some best practices for your website. In this episode, we will cover: What information to include on your website Some of the pages you should build Tips for creating a positive user experience Basics for driving traffic to your site Whether you are setting up your first website or want some tips on how to optimize it you’ll want to tune in. Want more guidance? Download Real Geek's Real Estate Playbook here: https://hubs.ly/Q02gR5Kn0...
Jan 18, 2024•41 min•Ep. 125
On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals. Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004. The backbone of his business is having authentic relationships with the people he works with even if it loses him a sale. He gives you advice on how to break the ice with new people and how to stay in touch even after the t...
Dec 14, 2023•44 min•Ep. 124
Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing. Mo works with a diverse range of investors, from small groups and mom-and-pop ventures to institutional non-profits that have received funding from HUD and other institutional sources. Many of these organizations possess the financial resources but lack the manpower...
Dec 01, 2023•43 min•Ep. 123
For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets. Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the intricacies of working in these unique environments. Join us as our expert panel shares their expertise on various aspects, including: How they work with absentee owners Being intentional with PPC Using SEO...
Nov 17, 2023•53 min•Ep. 122
Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways to get you there too. He shares with you: - 3 easy tips to immediately improve your videos - The importance of posting on a consistent basis - How to repurpose your long-form content - Why every video ne...
Oct 12, 2023•44 min•Ep. 121
On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team. They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is. If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com To go deeper...
Oct 10, 2023•1 hr 3 min•Ep. 120
Want to take home more money? Tune in to this episode of Keeping It Real with Todd Tramonte where he gives you the mindset and tools for proving your worth. Not all real estate agents provide the same value, so why should they make the commission? Todd teaches you how to protect your commission by giving you tangible ways to prove your worth to your customers and suggests some new things you can add to your workflow to raise that value. If you want to hear even more great advice to help your bus...
Oct 09, 2023•55 min•Ep. 119
