This is a conversation with Tosh Hall. He is the Global Executive Creative Director at Jones Knowles Ritchie. They are a brand design agency with offices in London, New York, Singapore and Shanghai and clients including Budweiser, Domino's, Kelloggs and many more. Tosh started his career as a designer at Revlon before leading teams at Landor, his own agency, and JKR. Enjoy!
This is a conversation with Catherine Heath. She has been a strategist at M&C Saatchi and Y&R, Global Creative Planning Director on Red Bull for Kastner & Partners, SVP and Group Planning Director on Microsoft for McCann, Global Chief Strategy Officer for Modernista!, Worldwide Group Planning Director on Visa for Chiat, Executive Strategy Director for M&C Saatchi, Head of Strategy, West Coast for Huge, and EVP, Head of Strategic Planning for Edelman. She is now running her own gl...
This is a conversation with Grant Owens, the Chief Strategy Officer at Critical Mass. They are a global experience design company with clients like GoDaddy, Rolex, AT&T, Nike, Jack Daniels, United and many more. Prior to that, he spent more than 10 years at Razorfish leading digital strategy for clients like Spotify, Mercedes-Benz, Ford, and Viacom. He is also an adjunct professor at NYU. Enjoy!
This is a conversation with Jason Prohaska, the Managing Director of MediaMonks NY, which is the first international office outside of Europe for the global creative production studio. Their clients include Air Force, Ally bank, Google, IBM, and Snapchat among others. Prior to that, Jason was a Partner and the Managing Director of Big Spaceship. Enjoy!
This is a conversation with Tom Goodwin, the EVP and Head of innovation at Zenith. Over his career, he’s held roles at GSK, TBWA, Lowe, Huge, the IPG Media Lab and Havas. He is now charged with leading content and innovation initiatives at one of the world’s largest media agencies. His new book, Digital Darwinism, is out now and you can find him at tomfgoodwin.com. Enjoy!
This is a conversation with Virginia Wang, Co-Founder and Chief Strategy Officer at TBD, She has held strategy and insights roles at DDB NY, Goodby, MTV, EA, and Ideo. TBD is part of a new breed of creative shops that are re-thinking the value that an agency can deliver. Enjoy!
This is a conversation with Mike Monello. Mike is one of the forefathers of Transmedia storytelling. He started his career in the film business and was one of the creators of the Blair Witch Project. In 2006, he founded Campfire, which has launched some of the biggest immersive storytelling projects ever created. They’ve worked with brands like HBO, Amazon, Netflix, Hulu, FX, Cinemax, National Geographic, Verizon, Audi, and many more. Enjoy!
This is a conversation with Noah Brier, co-founder of Percolate. Noah was a writer at American Demographics and Renegade Marketing. He became a strategist with Naked Communications and then built the strategy department at the Barbarian Group. He is also the founder of Likemind and Brand Tags. Percolate launched in 2010 and is now one of the largest content marketing platforms in the world. You can find Noah at NoahBrier.com. Enjoy!
This is a conversation with Rory Sutherland. Rory is the Vice Chairman of Ogilvy UK, the founder of their behavioral psychology arm, Ogilvy Change, a former President of the IPA and famed TED speaker with talks including Life Lessons of an Ad Man and Sweat the Small Stuff. Enjoy!
This is a conversation with a great in our industry, Paul Feldwick. He started his career at BMP in 1974 and rose up the ranks to become the Worldwide Brand Planning Director for DDB. He also founded DDB University and wrote the fantastic book, Anatomy of a Humbug, How to think differently about advertising. Enjoy!
This is a conversation with David Armano, the Global Strategy Director of Edelman. David was part of the founding team at the Dachis Group, the VP of Experience Design at Critical Mass, a VP and ACD at Digitas, and a Senior Creative Director at Agency.com. He’s spent his career leading multidisciplinary teams for clients like HP, Adidas, Hilton, AllState, P&G, Lego, and many others. Enjoy!
This is a conversation with Kara Goldin, the founder of Hint Water. Kara was a technology executive at AOL before she got into the beverage business. She was named one of Fortune’s Most Powerful Women Entrepreneurs and Forbes' 40 Women to Watch Over 40. The Huffington Post also called her one of six disruptors in business alongside Steve Jobs and Mark Zuckerberg. You can find Hint in Whole Foods, Target, Walmart, or at any Google office. Enjoy!
This is a conversation with Mark Earls, an author and brand pioneer. Mark was the Head of Planning at Bates Dorland and St. Luke’s Communications before becoming the Executive Planning Director and the Chair of the Global Planning Council at Ogilvy. He is also the author of Welcome to the Creative Age, Brand New Brand Thinking, Herd, and Copy Copy Copy. He is also the founder of the Herd Consultancy. Enjoy!
This is a conversation with Rob Campbell, the Chief Strategy Officer and a Partner at Deutsch. Rob founded two agencies, was the regional head of planning at Y&R Asia, and the head of strategy at Wieden & Kennedy in Shanghai, among other roles. He also writes one of the most popular planning blogs on the web, Musings of an Opinionated Sod. Enjoy!
This is a conversation with Elise Mitchell, the Founder and CEO of Mitchell Communications, the CEO of the Dentsu Aegis PR network, and the President of the International Communications Consultancy Organization which represents 2,500 public relations firms in 55 countries. Elise built one of the largest PR firms in the US with clients including Walmart, Hilton, P&G, Kraft, Sony, Canon, and more. She is also the author of Leading Through the Turn. Enjoy!
The is a conversation with Bill Macaitis, a true technology luminary. Most recently, he was a board member and CMO of Slack. Before that, he was the CMO of Zendesk, the head of marketing at Salesforce, and the head of Online Marketing for Fox Interactive Media with responsibility for IGN, Rotten Tomatoes, Fox Sports, Askmen and Myspace during its heyday. Enjoy!
This is a conversation with a true giant of our industry, Chris Riley. He was the first strategist hired at Wieden and Kennedy in 1991 and was a part of the leadership team that grew the company from a small shop in Portland to the global creative agency it is today. He was the head of strategic planning for Apple as it launched the Mac vs. PC campaign, apple.com, the iPad, and the iPhone. Now, he leads Studioriley, which works with some of the worlds most innovative companies to bring them insi...
This is a conversation with Richard Huntington. Richard is the Chairman and Chief Strategy Officer at Saatchi & Saatchi London. Before that, he held strategic leadership roles at AMVBBDO and HHCL, and worked with clients like Visa, Asda, Sky, HSBC, T-Mobile, and the Labour Party, He is also one of the godfather’s of the internet of planning and writes at Adliterate.com. Enjoy!
This is a conversation with Stefan Sagmeister. Stefan is the founder of the New York design studio Sagmeister & Walsh. He has collaborated with the likes of the Talking Heads, Aerosmith, the Rolling Stones, Lou Reed, David Byrne and Jay-Z on their album covers, winning 2 Grammy Awards along the way. In 2008, he released the fantastic book Things I Have Learned In My Life So Far . He created the Happy Show, an exhibition that’s gained over 350,000 visitors globally. And now, he launched his d...
Welcome to the Season 2 Finale! This is a conversation the co-founder of Zeus Jones, Adrian Ho. Adrian started his career in the mailroom at Lord, Denstu & Partners before working his way into planning. Since then, he's been a Planner at JWT, a Planning Director at Goodby and the Director of Account Planning at Fallon. In 2007, he and his partners launched Zeus Jones, part of a new breed of creative companies that are looking beyond advertising for growth. Their clients include General Mills...
This is a conversation with Charlie McKittrick, Chief Strategy Officer at Mother New York. Charlie worked in the film business and built a design studio before going back to get his MBA in finance and marketing. In 2002, he made his way into the ad industry at Ogilvy, eventually becoming the Executive Director of the Marketing Strategy Group. At Mother NY, he works with clients like Target, Google, Netflix and Calvin Klein. Enjoy!
This is a conversation with Grey Montgomery. Grey grew up in his family’s newspaper business before taking on new product development and leading strategic planning for Gannett. From there, he led mobile initiatives for the Mclatchy company, and then moved to Winsight Media in 2015. He is now their Chief Content & Innovation Officer. Enjoy!
This is a conversation with Martin Weigel. Martin was the Global Planning Director at JWT and the Planning Director for Leo Burnett before taking on his current role as the Head of Planning at Wieden & Kennedy in Amsterdam. He also writes at MartinWeigel.org, which is one of those must-reads for anyone who likes to think deeply about the business. In this interview, we’ll walk through Martin's awesome career that took him to leadership roles in London, NY, Sao Paulo and now Amsterdam. Enjoy!...
This is a conversation with the head of marketing for Spectacles by Snapchat, Kelly Nyland. Kelly has spent her career educating consumers about new technologies including leadership roles for Parrot, Sphero and Roli. She joined Snapchat in February of 2016 to lead the global launch for Specs. That included a new storefront in Venice, CA, a pop-up store in NY, googly-eyed vending machines, the ecommerce experience and a splash out-of-home campaign in major markets. We talked about her career lau...
This is a conversation with Scott Carlson. Scott has had an amazing career leading teams at some of the most creative shops in the business including Deutsch, Chiat, dRush, the Love Collective and Mother. In 2012, he launched Van’s General Store with his partner Liev Schreiber. Since then, they’ve worked with the likes of Cadillac, Vespa and Pepsi. We talked about his career in the business and what it takes to make a great idea today. Enjoy!
This is a conversation with one of the godfathers of planning on the internet, Russell Davies. Russell has had a massive career including leadership roles at Leo Burnett, Wieden + Kennedy, Nike, Ogilvy, R/GA, the UK Government Digital Service and now BETC London. He is also a founder of the Newspaper Club and a contributor to Campaign and Wired Magazine.
This is a Real Famous Snack. New episodes will be returning shortly, but we'll start with a shortened version of the Mel Exon episode. Mel is the CEO of the Sunshine Company. When we recorded, she was the Managing Director of BBH. She is also the co-founder of BBH Labs. Enjoy!
This is a conversation with Seth Gaffney. He made his way up the ranks as a planner at Fallon and Wieden and Kennedy NY before becoming the co-head of strategy at Mother. In 2014, he became the co-founder and chief strategy officer at Preacher. Since then, they’ve been spreading the good word for great brands like Crate & Barrel, Nike, Bonobos, Squarespace, Samsung and Tommy John. Enjoy!
This is a conversation with Ann Handley. She co-founded Click Z before becoming the Chief Content Officer of MarketingProfs and the WSJ best-selling author of Content Rules and Everybody Writes. Enjoy!
Scott Goodson is Founder and Chairman of the global agency, Strawberry Frog. Their clients include Emirates Airlines, Jim Beam and Sun Trust. Previous to that, he was the Executive Creative Director at JWT Canada and the Chief Creative Officer of Wellinder advertising in Sweden. He is the author of the best-selling book Uprising and the host of the Uprising podcast. Enjoy!
