Real Business Owners - podcast cover

Real Business Owners

Trevor Cowley realbusinessowners.com
Trevor Cowley is on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY.
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Episodes

Standing out to Succeed with Peter Vekselman | Episode 171

When you are an entrepreneur who is in an industry with a lot of other entrepreneurs, it can become really difficult to make yourself stand out in the crowd. How do you do it, and how do you make your business thrive (especially in an industry with such a high rate of failure)? This week on Real Business Owners, Kale and Trevor talk with Peter Vekselman, an entrepreneur and business owner in the real estate industry. Mr. Vekselman covers what the average real estate business owner goes through a...

Sep 06, 20221 hr 5 minEp. 171

Weird is the Way with Jeff Lerner | Episode 170

Weird /wird/ adjective 1. suggesting something supernatural; uncanny. "the weird crying of a seal” noun ARCHAIC•SCOTTISH 2. a person's destiny. In this week’s episode of Real Business Owners, we are proud to re-introduce Jeff Lerner. Having appeared previously on the show three years ago, as Jeff goes over the experiences he has had in the past three years, he, Kale, and Trevor will discuss the word “weird”. They will cover its modern definition and how it has departed from its archaic meaning. ...

Aug 30, 20221 hr 24 minEp. 170

Focusing on Relationships vs Transactions | Episode 169

Too many entrepreneurs or businesses focus on the money or just the transaction part of business. This narrow thinking causes them to ignore the fundamentals: customer service and relationship building, which actually act as multipliers when it comes to the bottom line of a business. In this episode Trevor and Kale talk with Ryan Flint. They discuss the importance of building relationships rather than just focusing on the transaction. Ryan reveals how the concept of focusing on relationships fir...

Aug 23, 20221 hr 28 minEp. 169

Marketing Secrets with Sean Malone and Chris Baden | Episode 168

Do you need to master the lost art of prospecting and sales? In this episode Sean Malone and Chris Baden share insights and wisdom that will provide hungry and ambitious entrepreneurs a recession proof growth system and unlock the secrets to having bullet proof sales conversions to conversions--SO YOU can CLOSE THE DEAL and feel great about it! If you are ready to level up personally and professionally, go to joinrbo.com

Aug 16, 20221 hr 35 minEp. 168

Bouncing Back | Episode 167

What would you do if you were in a lawsuit that was draining you personally and financially and had the potential to destroy your business? Imagine that stress, but add to it the compounding effect of the pandemic lockdown. In the episode we have the honor and privilege of welcoming back one of our former podcast guests and closest friends, Danny Blue. We discuss the lessons earned and learned of a lawsuit with a former business partner while trying to combat with the lockdown and how fitness, f...

Aug 09, 20221 hr 3 minEp. 167

The Importance of Acknowledgement | Episode 166

Everyone wants to receive credit for the things they do, the hard work they put in, the amazing accomplishments that they have pulled off. People want to feel that their time and effort was worth it and that their work gets noticed. Unfortunately, getting acknowledged for a lot of your hard work is eclipsed nowadays by criticism of the few times you messed up. In this week's solo episode, Kale discusses acknowledgement. From acknowledging your employees for their work, to acknowledging your own ...

Aug 02, 202221 min

Combatting Complacency with Nick Rastopchin| Episode 165

Meet Nick Rastopchin: early gym-goer, real estate owner, entrepreneur, and Russian born. Having moved to the United States when he was only a child, Nick has an unique perspective compared to the average American. In this week’s episode, Trevor, Kale, and Nick discuss complacency and how it is an antithesis to your goals for success. They will cover the different forms that complacency can come in; from people who stop when they are ahead to people who do not strive to improve their own conditio...

Jul 26, 20221 hr 11 minEp. 165

Setting the Bar | Episode 164

Are you a good friend? Are you a good family member? Are you a good coworker? Many people would likely answer yes to all of these questions. The true answer, however, may surprise you. Everyone has good intentions, but not many people are willing to put their intentions into action. In this solo episode, Trevor lays down the hard truth behind what makes someone a good person. By drawing on his experience on being a bad friend and bad family member, Trevor will talk about sacrifice, dedication, a...

Jul 19, 202235 minEp. 164

The Hunt Ends | Episode 163

There are two kinds of people when it comes to businesses. There are starters: the people who are good at pulling an idea from nothing and making that idea happen. Then there are the finishers: the people who can take this idea and take it to the finish line. The starters and the finishes are both excellent at what they do in their own right, but the magic can only happen when you put the two together. On this episode, Trevor and Kale discuss starters and finishers and why exactly they are impor...

Jul 12, 202241 minEp. 163

Talking Trash with Garett Larson | Episode 162

Kale and Trevor talk to Garrett Larson, son of a hard working blue collar entrepreneur who taught Garrett the value of hard work. Garrett is the owner of Larson Waste from Snowflake Arizona and shares wisdom he has gained from putting in the hours hauling trash and building a business and making sacrifices. If you are ready to level up personally and professionally, go to joinrbo.com

Jul 05, 202247 minEp. 162

Recession Proof Your Business | Episode 161

The economy whispers to the business owner, "You can not withstand the storm." The business owner whispers back, "I am the storm." In this episode the guys talk about the elephant in the room. There are some things you can only learn in a recession, but it's a lot harder to learn when you're barely treading water and aren't prepared. Trevor and Kale discuss how business owners have been through recessions before and some business owners came out on tope and what we can learn from them. If you ar...

Jun 28, 202246 minEp. 161

Victim vs Victor with Amanda Catarzi | Episode 160

Everyone reaches a point in their life where they run into obstacles and setbacks. The difference though is how we choose to respond and overcome these obstacles. In this episode of Real Business Owners Podcast Kale and Trevor sit down with Guest Amanda Catarzi and discuss some of the obstacles presented in her life. From growing up in an oppressive cult community to being sex and work trafficked, Amanda will talk about the obstacles she has faced and what she has done to overcome them. If you a...

Jun 21, 20221 hr 5 minEp. 160

How Humble Leadership Really Works | Ep 159

Leaders are not defined by their title. They’re defined by what they do for the people who work for them. Your employees will succeed or fail on your watch. One of the best characteristics a leader can have is humility. Most business owners feel they have to have all the answers, but best business owners know they only need to know where to find the answers and sometimes that means firing yourself. In this episode, Kale and Trevor discuss the lessons in their ongoing quest to find their replacem...

Jun 14, 202240 minEp. 159

The Roadmap to Money Freedom | Episode 158

Most entrepreneurs start their business so they can have time and money freedom. The reality is that most business owners just end up becoming an employee to their own business. In this episode Kale Goodman shares the business and investment strategies that he uses to gain time and money freedom. If you are ready to level up personally and professionally, go to joinrbo.com

Jun 07, 202243 minEp. 158

The Golden Handcuffs Handbook | Episode 157

Obviously, no one wants to lose integral key players of the day-to-day operations of your business. One of the most common ways to avoid this is to pay them well and offer additional value compensation, but there are always risks in doing so. In this episode Kale and Trevor examine the potential drawbacks of the proverbial golden handcuffs that we as entrepreneurs put on ourselves when we rely too heavily on just a few key players. If you are ready to level up personally and professionally, go t...

May 31, 202231 minEp. 157

Design Your Life By Choice | Episode 156

There is so little time in the day, and yet there are hundreds of decisions to be made and options for you to consider. So how can you decide what life you want when your time is occupied by decision making? In this episode, Trevor talks about designing your life to be what you want it to be. From reducing the options you have to make with each choice to picking the hard choices, Trevor goes into depth about how you can reach the life you want through the act of managing your decisions. If you a...

May 24, 202234 min

Doubling Down On Your Strengths | Episode 155

Everyone has their own strengths and weaknesses. But while people can be insanely good at one thing and terrible at another, they also have the time and resources to to improve themselves on both accounts. In this episode of Real Business Owners, Trevor and Kale discuss the popular idea of spending your time and energy on your personal strengths instead of your own weaknesses. They discuss the merits of favoring either your strengths or weaknesses and ultimately at what point you should prioriti...

May 17, 202238 minEp. 155

When Opportunity & Preparation Meet | Episode 154

At 19 years old, Shane Brinkerhoff started his first company which would eventually lead him into becoming one of the founders of the digital marketing online revolution that was just beginning in 1995. This was before Facebook, Twitter or even Google. Shane is an entrepreneur that has managed to come out ahead through nearly almost 30 years of being an online business owner. He has learned through trial and error, through partnerships, mentorship and dot com bubble bursts, reasons and just abou...

May 10, 20221 hr 3 minEp. 154

Why Standards & Values Matter | Episode 153

It is no secret that the world is steadily going down the proverbial toilet. The theories for why it is like this are countless, but at the end of the day it boils down to a simple fact: people today do not have any standards or values. In this week’s episode, Trevor and Kale talk about standards and values and their value in the modern world. From covering their own personal experiences before and after implementing their own standards and values, to the positive effects it can have on your pro...

May 03, 202242 minEp. 153

How We Succeed in a Partnership | Episode 152

A business partnership is just like any other relationship. You get out of it what you put into it. You won't always agree, but you have to agree to always communicate in order to be successful. In this episode, Kale and Trevor have a very honest and real conversation about where their perspectives have been and what they have been working on to overcome those challenges. They talk about how they have managed to realign both of their vision of their businesses for their clients, their employees ...

Apr 26, 202229 minEp. 152

Living in 4D | Episode 151

There are 4 disciplines in your life that when you devote time and effort will bring you immeasurable happiness and provide the means for a fulfilling life, but you must actively be working one each one in order to bring balance and meaning into your life. Trevor and Kale talk about how important faith, family, fitness, and finances are and how neglecting to focus on any of these pillars which hold up our lives, can cause everything can come crashing down. If you are ready to level up personally...

Apr 19, 202237 minEp. 151

Tuning Into Yourselves | Episode 150

Nowadays it seems like people are trying new things just because someone told them to do it. People see hyper successful individuals toting their own finely tuned routines and then they try to replicate it. But more often than not people never ask a very simple question: is this routine right for me? On this solo episode, Trevor will discuss routines and the best way to make one tailored to you. From implementing new things into your schedule, to establishing consistency, to deciding what things...

Apr 12, 202214 minEp. 150

Hunting For Our Replacement | Episode 149

In this episode, Trevor and Kale talk about the skill sets and demands required for a start up business vs the skill sets and demands that are required to run a business at $15 million. They open up about the pains and lessons they have learned on their growth into a multi million dollar operation and they discuss what will be required of them and the staff to move into their next phases of growth. Trevor and Kale discuss their strategy to replace themselves from the daily executive responsibili...

Apr 05, 202237 minEp. 149

What It Takes: Street Fighter & Custodian To Successful Business Owner | Episode 148

Steve Pedrosa, owner and President of Triton Consulting Group, a Southern California commercial construction company that oversees K-12 school district facilities. In this episode we learn what it takes to come from being known as a scrappy scrappy street fighter and custodian to work and grind to become the director of facilities for one of the largest school districts in SoCal. Most people wouldn't walk away from a secure future and comfortable six figure income to start a business during the ...

Mar 29, 20221 hr 8 minEp. 148

Getting Comfortable With Being Uncomfortable with Yelesay Cholak | Episode 147

The son of a Ukrainian immigrant, Yelesay was brought up knowing the value of hard work, but his desire to make an impact is what has fueled this 21 year old entrepreneur to get comfortable with being uncomfortable in an effort to see how far he can take his ambitions. If you are ready to level up personally and professionally, go to joinrbo.com

Mar 22, 20221 hrEp. 147

Facing Adversity with Douglas Mitchell | Episode 146

It doesn’t matter who you are. You can be the poorest individual on Earth or you can be the most successful entrepreneur to ever live. Either way, no matter what you do or where you turn, you will always encounter problems. This week we will sit down with Douglas Mitchell and discuss adversity, why it happens, and why it is actually good for you to have it in your life. Douglas will also share his life story, his upbringing, and the struggles he faced while traversing the path of success. From u...

Mar 15, 20221 hr 6 minEp. 146

Adapt or Die | Episode 145

The world is constantly changing. From new technology, to marketing, to hiring, and to managing a business, the process of being a successful entrepreneur is ever evolving. The strategies and tricks business owners used 5-6 years ago may no longer be viable today, and there are a few business owners who are too set in their ways to see it. This week we discuss change and our own personal experience trying to overcome and embrace it. If you are ready to level up personally and professionally, go ...

Mar 08, 202226 minEp. 145

Rising Up After Being Paralyzed Twice! With Matt Blanchard| Episode 144

This is the inspirational journey of Matt Blanchard, an entrepreneur who had it all and then nearly lost everything in an instant when he became paralyzed in a car accident, not just once, but twice! Despite being paralyzed, getting hooked on pain medication and having deep troubles with the IRS, Matt refused to give up and he now inspires others . In this episode, Matt shares the lessons he's learned along the way with Trevor and Kale about how he was able to turn a negative into a positive. Sh...

Mar 01, 20221 hr 10 minEp. 144

The Process of Getting Rich | Episode 143

Everybody wants to know how to get rich, but no everyone wants to do the work to get rich. In this episode we will talk about our own personal experience on becoming successful. From delayed gratification to making the sacrifices for a greater future, we will explain the importance of each and why they are crucial to the path of success. If you are ready to level up personally and professionally, go to joinrbo.com

Feb 22, 202250 minEp. 143

The Seduction of Mediocrity with Kent Clothier | Episode 142

This week, we are joined by a man who needs no introduction, Kent Clothier. This man is a real estate savant who dedicates his time to helping others through his Boardroom Mastermind and Real Estate Worldwide. He is the personification of rising tides raise all ships. In this episode we discuss the lessons that come from success, or rather the lack of it; how to stop playing the victim card and take back power and accountability in your own life, and just how Kent became the absolute legend he i...

Feb 15, 20221 hr 15 minEp. 142
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