Episode 142 Interview With Melanie Herschorn: Building Your Authority through Books

The day you’ve been waiting for has finally arrived! You’ve published your book, shared a photo of yourself on social media proudly holding your book, and you’ve sold a few dozen copies to friends, family, and clients. But a few weeks later, sales have slowed and you are wondering what happened. If this sounds familiar, or if you are in the process of writing a new book, join me as I speak with my incredible guest Melanie Herschorn. Melanie is a Digital Content Creator and the owner of VIP Digital Content. In this episode, we discuss why every author needs a marketing strategy before they publish their book, the importance of integrating your book into your overall brand, and our mutual journeys from journalism to entrepreneurship.

Guest Resources

https://vipdigitalcontent.leadpages.co/book-marketing-checklist/

https://www.instagram.com/vipbookmarketing/

https://www.facebook.com/melherschorn/

https://www.facebook.com/vipbookmarketing

https://www.linkedin.com/in/melanie-herschorn/ 

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