Ready Yet?! With Erin Marcus - podcast cover

Ready Yet?! With Erin Marcus

For years I’ve witnessed entrepreneurs and small business owners not have the business they want to have….not have the impact they want to have……not have the life they want to have. And it’s not because they weren’t smart enough or good enough at what they do. The truth of it is that the biggest thing holding us all back from the amazing things that are possible is US! That’s right. Whether we realize it or not, we do this to ourselves! This podcast is dedicated to those people who are ready to be more…do more….step into more.

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Episodes

Episode 284 with John St.Pierre: Aligning Business Goals with Life Ambitions

Join me on this episode of the Ready Yet podcast as I chat with John St. Pierre, CEO of the Rhombus Group and author of 'The 100 Million Dollar Journey'. Discover how 'patient ambition' can transform the way you build and scale your business. We dive into the importance of aligning your business goals with a long-term life plan, avoiding instant gratification traps, and navigating the messy middle of entrepreneurial growth. GUEST RESOURCES A seasoned entrepreneur, John boasts a 25-year career co...

Dec 20, 202425 minSeason 1Ep. 284

Episode 283 with David Shriner-Cahn: Effective Communication and Building the Right Network

My guest today is David Shriner-Cahn, President of TEND Strategic Partners, and Host of the Smashing the Plateau Podcast. From corporate to solo consultant, David shares his journey, explores the importance of networking, discusses the challenges of negotiating, and the critical role of communication in business. We also explore how to balance emotions and logic, the value of community, and why it's crucial to constantly push ourselves beyond our comfort zones for growth. GUEST RESOURCES David S...

Dec 17, 202431 minSeason 1Ep. 283

Episode 282 with Laurie Barkman: Creating a Sellable Business Asset

Join me on this episode of the Ready App Podcast as I chat with Laurie Barkman about the crucial steps in creating a sellable asset for your business. We dive into the impact of a solid exit strategy and how to prepare well in advance to make your business more attractive to buyers. Laurie shares valuable insights from her extensive experience in mergers and acquisitions, offering actionable steps for business owners to ensure their business is both valuable and transferable. GUEST RESOURCES Lau...

Dec 13, 202429 minSeason 1Ep. 282

Episode 281 with Amy Kemp: The Art of Money Movement

Join me on this episode of the Ready Yet podcast as I chat with Amy Kemp about the movement of money and how to keep it flowing. Amy shares her journey of accidentally starting businesses, her passion for developing people, and the importance of not letting money define your self-worth. We dive into practical tips on maintaining financial stability, staying open to opportunities, and connecting authentically with others. Don't miss out on Amy's valuable insights and check out her new book, 'I Se...

Dec 10, 202423 minSeason 1Ep. 281

Episode 280 with Catharine O’Leary: Understanding and Listening to Your Ideal Clients

I am excited to share my conversation with guest Catherine O'Leary, owner and founder of Client Intelligence Agency, on this episode of the Ready Yet Podcast. Join us as we dive into the crucial role of understanding and listening to your ideal clients, using Tupperware's recent bankruptcy as a cautionary tale. Discover how failing to adapt to consumer needs can spell disaster, and learn actionable insights to stay ahead of your competition. GUEST RESOURCES Catharine O'Leary, known as the 'Quiz ...

Dec 06, 202425 minSeason 1Ep. 280

Episode 279 with Jay Fairbrother: How to Transform Your Business with Masterminds

Join me on this episode of the Ready Yet podcast as I chat with Jay Fairbrother about his unique approach to business. Jay shares his inspiring journey from losing everything during the 2008 financial crisis to becoming a successful mastermind facilitator. Discover how masterminds can help entrepreneurs create intimate, exclusive groups that lead to business and personal growth. We dive deep into why building fewer but longer-lasting relationships with clients is key, and how to pivot towards do...

Dec 03, 202429 minSeason 1Ep. 279

Episode 278 with Michelle Calcagni: The Importance of Knowing Your Audience

Join me on this episode of the Ready Yet podcast as I chat with guest Michelle Calcagni about the critical importance of understanding your audience before creating content. We'll dive into the pervasive issue of businesses not investing time in audience research, differences in challenges faced by large corporations vs. small businesses, the role of anxiety and mental health in entrepreneurship, and embracing curiosity and humility to build authentic connections Don't miss this episode packed w...

Nov 29, 202435 minSeason 1Ep. 278

Episode 277 with Paul Clewell: Navigating Business with Purpose and Passion

Join me on this episode of the Ready Ed podcast as I chat with guest Paul Clewell, who is the CSO of 3F Management, CEO of SendBuzz, and an Elite Revenue Coach and Venture Capitalist. Listen in as we discuss the importance of mindset in running a small business, how emotional attachment impacts business decisions, strategies to get clear on your business purpose and audience, and the role of self-awareness and authenticity in leadership. GUEST RESOURCES Paul Clewell is a dynamic, results-driven ...

Nov 26, 202436 minSeason 1Ep. 277

Episode 276 with Precious Williams: Building Resilience and Self-Worth

I'm thrilled to share this episode of the Ready Yet?! Podcast, in which I sat down with the incredible Precious Williams, International Speaker, Best-Selling Author, and Corporate Sales Trainer. We discussed topics like resilience, living life on your own terms, and recognizing your self-worth. Precious shared her journey of overcoming immense challenges, the importance of surrounding yourself with the right people, and the process of embracing your true self. GUEST RESOURCES With 28 years as an...

Nov 22, 202443 minSeason 1Ep. 276

Episode 275 with Leigh Burgess: Unlocking Bold Moves for Success

On this episode of the Ready Yet?! Podcast, my guest Leigh Burgess shares her journey from corporate burnout to creating a thriving business, and discusses the importance of self-belief, intentionality, and learning from past experiences. Join us as we dive into her bold framework (Believe, Own, Learn, Design) and her new book, offering practical steps for taking bold actions. GUEST RESOURCES Leigh Burgess is a thought leader, game-changer and powerhouse connector determined to ignite and suppor...

Nov 19, 202429 minSeason 1Ep. 275

Episode 274 with Michael DeAloia: Mastering Small Business Growth

My guest for this episode of the Ready Yet podcast is Michael DeAloia, CEO of Evergreen Podcast. Join us as we discuss: Overcoming challenges in transitioning from radio shows to podcasts Scaling a podcasting business and building a strong team The importance of hiring intellectually curious individuals with diverse experiences Valuable lessons in business strategy and adaptability Balancing personal and professional priorities in the fast-paced world of podcasting GUEST RESOURCES https://www.li...

Nov 15, 202438 minSeason 1Ep. 274

Episode 273 with Christelle Biiga: Boosting Business Growth with Storytelling

Join me in this episode of the Ready Yet podcast as I chat with guest Christelle Biiga, founder and CEO of Exposure Maven. We'll discuss: Christelle's inspiring journey from unexpected challenges to business success The power of storytelling in podcasting The role of visibility in making a positive impact Strategies for maintaining authenticity and intention in business Valuable insights and encouragement for entrepreneurs and podcasters GUEST RESOURCES Christelle Biiga, founder of Exposure Mave...

Nov 12, 202433 minSeason 1Ep. 273

Episode 272 with Divya Ramachandran: Elevating Business Using Self-Aware Leadership

Join me on this episode of the Ready Yet podcast as I chat with Divya Ramachandran about the importance of self-awareness in leadership. We’ll discuss: How to handle complex tasks and daunting conversations Overcoming fear-driven mindsets for effective leadership Strategies for broadening your perspective, embracing curiosity, and trusting your intuition Improving your leadership skills and personal growth GUEST RESOURCES Divya Ramachandran, a seasoned leadership coach with a background in compu...

Nov 08, 202422 minSeason 1Ep. 272

Episode 271 with Joseph Lombardi : Empowering Financial Strategies for Small Business Owners

Welcome to another episode of the ReadyYet Podcast! Today, I'm joined by Joseph Lombardi, owner and founder of Ironhawk Financial. With over two decades in the financial industry, multiple awards, and notable publications under his belt, Joseph brings a wealth of knowledge to our discussion. We delve into the transformative power of financial education, the hidden strategies of the wealthy, and the importance of living intentionally. From the pitfalls of traditional retirement accounts to the im...

Nov 05, 202443 minSeason 1Ep. 271

Episode 270 with Sue Kirchner: Identifying and Marketing Your Unique Brand

Ever wondered why your marketing efforts aren't paying off? My guest today, Sue Kirchner, founder of Brand Strong Marketing, is here to explain why knowing your brand and audience is crucial before spending a dime on marketing. Sue shares her journey from corporate America to entrepreneurial success and offers insights on how businesses can identify their unique strengths and attract the right customers and talent. We discuss the importance of foundational work in branding, why it's essential fo...

Nov 01, 202424 minSeason 1Ep. 270

Episode 269 with Kris Ward: Time-Saving Strategies for Small Business Owners

My guest on this episode of the Ready Yet?! Podcast is Kris Ward, Founder of the Win The Hour, Win the Day philosophy. Join us as we discuss the power of super toolkits over traditional to-do lists, the significance of managing business interruption, and how to shift from being a solopreneur to a strategic business owner. Chris offers actionable advice on how to work smarter, not harder, and truly tap into your zone of genius. Learn how Chris's transformative approach not only saves time and boo...

Oct 29, 202426 minSeason 1Ep. 269

Episode 268 with George Torok: Building Relationships for Business Success

On this episode of the Ready Yet?! podcast, my guest is George Torok, founder of Superior Presentations and an expert in executive communication. Join us as we discuss common networking mistakes and the power of relationship-building over shallow sales pitches. George shares actionable advice on making strong human connections, why leading with empathy matters, and how to use language effectively to engage your audience. GUEST RESOURCES George Torok is a seasoned communication coach and speaker ...

Oct 25, 202425 minSeason 1Ep. 268

Episode 267 with Mark Myers: Revolutionize Your Business with Self-Awareness

On this episode of the Ready Yet?! Podcast, my guest is Mark Myers, a Career Management Coach and Network Development Consultant with a passion for collaboration and development of people and business growth. Join us as we dive deep into topics like self-vulnerability, embracing all our feelings, and navigating fears. Mark shares his journey of discovering self-awareness through personal hardship and his insights into how being true to oneself can lead to more authentic, fulfilling relationships...

Oct 22, 202431 minSeason 1Ep. 267

Episode 266 with Noah Pusey: Boosting Employee Engagement in Small Businesses

My guest today is Noah Pusey, President and CEO of Ripple Feedback. Join us as we discuss the pivotal role of continuous feedback in talent management and workplace culture, the challenges of remote work culture, the importance of generational differences in the workplace, and strategies for small business owners to foster a positive work environment. Noah explains why traditional annual reviews are outdated and shares how Ripple uses survey analytics to provide actionable, timely feedback to im...

Oct 18, 202445 minSeason 1Ep. 266

Episode 265 with Laura Bull: Building a Powerful Business Brand

In this episode of the Ready Yet?! podcast, my guest is branding expert Laura Bull, who has a storied career spearheading marketing at Sony Records and authoring the bestseller 'From Individual to Empire.' We delve into the crucial differences between branding and marketing, why your brand is much more than a logo, and how to create a powerful personal brand. Laura shares her insights on blending business and creative identities, understanding your target audience, and building lasting brand loy...

Oct 15, 202428 minSeason 1Ep. 265

Episode 264 with Jeff C. West: Sales Strategies for Small Business Owners

On this episode of the Ready Yet podcast, I'm thrilled to be joined by Jeff West, the co-author of 'Streetwise to Saleswise'. We chat about the art of storytelling in sales, the concept of 'fusion points,' and how emotions and logic collaborate in decision making. Jeff shares incredible insight from his book, drawn from his vast experience in sales, including a fascinating story about how a moment in New Orleans inspired an entire storyline. We also dive deep into handling objections, the import...

Oct 11, 202429 minSeason 1Ep. 264

Episode 263 with Joe Casabona: Boosting Business Efficiency

My guest on this episode of the Ready Yet?! podcast, is Joe Casabona, podcast systems coach and software engineer. Join us as we dive into the concept of achieving more by working less. Joe shares his journey from selling mixed CDs in high school to becoming a successful podcaster with over a decade of experience. We discuss the importance of creating efficient workflows, automating tasks, and focusing on quality over quantity. Joe emphasizes the significance of having the right mindset and stra...

Oct 08, 202429 minSeason 1Ep. 263

Episode 262 with Rachel Gogos: Leveraging Brand Identity for Business Expansion

On this episode of the Ready Yet?! podcast I am taking a dive deep into the complexities of brand evolution with Rachel Gogos of Brand ID . Join us as we explore the challenges businesses face as they grow, transitioning from personal to business brands and vice versa. Rachel shares invaluable strategies on maintaining a dynamic online presence, including website development, content marketing, and podcast production. We discuss setting long-term goals, the importance of consistent messaging, an...

Oct 04, 202426 minSeason 1Ep. 262

Episode 261 with Daniel Andrews: Secrets of Genuine Networking and Relationship Building

In this episode of the Ready Yet?! Podcast I am talking to Daniel Andrews about the art of genuine networking, connections, and relationship building—key elements that have been instrumental in both my and Daniel's business success. From the importance of mutuality and strategic relationship investments to the nuances of giving and receiving correctly, Daniel shares actionable insights and personal anecdotes that highlight his journey and expertise. GUEST RESOURCES Daniel Andrews is a native of ...

Sep 27, 202435 minSeason 1Ep. 261

Episode 260 with Kendra Corman: Smart Business Strategies and AI Tools

In this episode of the 'Ready Yet' podcast I’m speaking with Kendra Corman, a seasoned marketer with over 10 years of experience helping small businesses and nonprofits. We discuss her journey from the corporate world to running her own successful marketing firm, along with the challenges of restructuring our businesses post-pandemic, the importance of managing meetings, and balancing work to avoid burnout. Kendra shares how AI has revolutionized her workflow, allowing her to save countless hour...

Sep 20, 202433 minSeason 1Ep. 260

Episode 259 with Diane Helbig: Mastering Sales Without the Sleaze

“I don’t want to be a sleazy salesperson.” “Sales gives me anxiety!” “I’m not good at sales.” If any of these statements resonate with you, you don’t want to miss this episode of the Ready Yet?! Podcast. My guest is Diane Helbig and we are diving into our experiences and talking about how to overcome fears in sales. Join us as we discuss the misconceptions surrounding 'soft skills', the fear of being 'salesy', and how to approach sales without feeling manipulative. Diane shares valuable insights...

Sep 13, 202428 minSeason 1Ep. 259

Episode 258 with Aurora Winter: A Communication Blueprint for Small Business Owners

Did you know that the right words at the right time can transform your business? My guest today is Aurora Winter, a successful serial entrepreneur and the founder of Same Page Publishing. Aurora shares her journey from yacht sales to film production and publishing, emphasizing the power of communication and effective storytelling. We dive into the process of crafting a million-dollar message, leveraging neuroscience in communication, and the importance of always adding value. Aurora also introdu...

Sep 06, 202436 minSeason 1Ep. 258

Episode 257 with Spencer Carpenter: Resilience in Business: Reinventing Yourself and Finding New Opportunities

On this episode of the Ready Yet?! Podcast I am excited to share my conversation with my guest Spencer Carpenter, founder of Outlier. Audio. Spencer shares his incredible journey from working in the music industry to founding a successful podcast booking agency. We dive into the challenges he faced when the music industry shut down in 2020, and how he pivoted to create new opportunities for himself and others. Spencer’s approach to transitioning skill sets into new fields is truly inspiring. If ...

Aug 30, 202431 minSeason 1Ep. 257

Episode 256 with Anika Jackson: Navigating Human Connection and AI Innovation

AI tools are a hot topic right now, so I am excited to share this episode of the Ready Yet?! Podcast with guest Anika Jackson, a multifaceted podcaster, consultant, and educator at USC Annenberg. Listen in as she shares her journey from a club promoter in Kansas City to her dynamic roles in marketing, PR, and AI consultancy. We also dive into how AI tools can be used effectively in small businesses, emphasizing the importance of human connection and brand authenticity. Annika also shares her tho...

Aug 23, 202441 minSeason 1Ep. 256

Episode 255 with Taylor Thomas: How to Build Winning Teams and Thrive as a Business Owner

My guest today is Taylor Thomas, Business Strategist, Consultant, Podcaster, Speaker, Founder of Thomas Endurance Coaching and Co-Founder of Impact Initiative. Listen in as we take a dive deep into the importance of team dynamics, leadership, and the concept of 'false heroics' in business. Taylor shares his journey from a solo entrepreneur to a passionate advocate for team-based success. We also explore the concepts of creating an empowering work environment, the value of hiring for strengths, a...

Aug 16, 202436 minSeason 1Ep. 255
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