How “Brand Hysteria” Built Johnny Cupcakes

Johnny Cupcakes calls himself a “brand hysteria expert,” and it’s no exaggeration. He grew a business selling t-shirts from the back of a car into an international brand worth millions. REALTORS® looking to make their mark with a unique, personal, and fun approach to marketing will get inspired as Johnny shares his creative approach to building brand loyalty with Ready to Real Estate host and TRREB Chief Market Analyst Jason Mercer.