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Re: iterate

Clint Griffinre-iterate.org
An exploration of digital marketing, focusing on the future, eCommerce, Artificial Intelligence and how brands and marketers need to adapt to change.
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Episodes

Creativity, marketing, and how these two things fit together

Creativity marketing and how these two ideas fit together. It's reiterate the digital marketing podcast. Hi, it's Clint and welcome to reiterate, I think since the beginning of advertising, the focus has been on the creative process and creativity. And this leads to the ideas of things like key visuals, big concept, and the creative execution as the primary foundation of how marketing and advertising works. Sure. It's great to have a lovely looking product. It's fantastic to have a key visual. I...

Mar 19, 20207 minSeason 1Ep. 11

Sales funnels, user journeys, and why need-states matter

Episode 10. Looking into sales funnels and how they work from a need-state. When do customers become aware of products or services and how they go about the journey to purchase. See show notes by clicking here!

Feb 18, 202012 minSeason 1Ep. 10

Metrics, KPIs and why Fans don't matter.

Everyone is going crazy over data and metrics. Be aware of the metrics you are using and how they relate to the need-state of your customer. Steer clear of vanity metrics and focus on the ones that relate to your customer at their position in the user journey and what their need state is.

Nov 12, 201910 minSeason 1Ep. 5

Voice, AI and what is your WiFi password?

Voice is the new disruptor. It is going to change our devices, how we interact and what we understand to be privacy. Listen to the thoughts of the future of voice and how it will impact your life.

Nov 06, 201910 minSeason 1Ep. 4

Payment Pain, eCommerce and Half Price Sushi.

An inside look at why customers abandon baskets, how to bring them back, and how to get them out the door with minimal friction. Visit our website to leave a comment: www.re-iterate.org

Oct 22, 201910 minSeason 1Ep. 2

Choice, eCommerce, and why you can't commit to a Netflix series.

eCommerce should make lives simpler and easier but we are overwhelmed with choice. How can we take the hassle away and make the experience as frictionless as possible? Visit our website to leave a comment: www.re-iterate.org

Oct 16, 20197 minSeason 1Ep. 1
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