When Your Marketing Doesn't Work…
Jun 30, 2008•3 min
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Episode description
The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website?
The Answer: Improve the architecture of persuasion on your website: change the words!
How To Improve Your Sales With Better Copy:
1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!).
2. Make changes and measure the results.
3. Next step: start a rigorous testing regimen (more on how to do this next time!).
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