Raise Your Visibility Online - podcast cover

Raise Your Visibility Online

Louise Broganwww.louisebrogan.com
Do you want to raise your visibility online with LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. Louise will be joined by guests who are leveraging LinkedIn, YouTube and podcasting to make a dent in the world and build their businesses.

Episodes

Episode 208 - Performance Coaching techniques for LinkedIn with Ingela Onstad

Ingela Onstad is a licensed mental health counselor and board-certified coach. She specializes in performance anxiety for musicians and other performing artists. In the podcast this week, we discuss how this can help clients with theirLinkedIn presence,and how emerging out of the pandemic is affecting us.

Apr 27, 202238 min

Episode 207 - How to use LinkedIn News to get featured by LinkedIn

Did you know that LinkedIn offer you a reallyeasy way to write content? It is the LInkedIn News top ten list! When you see content that relates to you and your business, share those news stories and you might even get picked up. by the news editor and shared.. Www.louisebrogan.com/linkedinvip

Apr 14, 20226 min

Episode 206 - Easy Tips for Captioned Video On LinkedIn

Did you know that I recommend you always add captiosn to your videos on LinkedIn? This week I share easy ways to do just that - let me know if they work for you - tag me on your next video post on LinkedIn. If we are not yet connected, please connect on www.linkedin.com/in/louisebrogan

Apr 06, 20226 min

Episode 205 - Social Media Marketing World 2022 Recap

This year I attended my first ever Social Media Marketing World in San Diego, California. It was not quite the smooth ride I expected (I try really hard to focus on the actual event and not the 40 hours it took me to get there due to airlines, covid-struck Heathrow and not very helpful customerservice staff).... Some great connections, some great eating, and some really good speakers... maybe if they moved it to the east of the US, I'd be back next year!

Mar 30, 202218 min

Episode 204 - Q&A on LinkedIn Newsletters

Are you writing LinkedIn newsletters? I am! Once a month, and I am finding they are very successful at engaging and building my audience. In this week's podcast I dive into some questions on the YouTube channel all about using LinkedIn Newsletters. www.louisebrogan.com/retainer to find out how we can manage all of this for you.

Mar 16, 202212 min

Episode 203 - How to be booked as a speaker using LinkedIn

My client, Fiona Walsh, has just attended the PA Show in London as an official speaker... based on the work we did on her LinkedIn strategy and posting at the end of 2021. Tune in to find out how you can raise your profile and get noticed by the people who book speakers! For help with your own LinkedIn, check out how I can work with you at www.louisebrogan.com/workwithme

Mar 10, 202212 min

Episode 202 - Six Simple Guidelines for using LinkedIn for Business

This week on the podcast - three things to do on LinkedIn, and three things NOT to do. 1 - stop connecting without a message - take the time to write to someone and say WHY you want to connect with them 2. - Do not scrape emails from LinkedIn and add people to your email newsletter without permission 3. Don't neglect your personal profile - take a moment to look at your About Summary - is it up to date and would it entice me to want to have a chat with you about your business? What you can do: 1...

Mar 02, 202213 minEp. 202

Ep 201 - Employee Verification on LinkedIn

How to verify your employees on your LinkedIn Company Pages and why you should. If you have a Company Page on LinkedIn you now have the ability to verify those employees so that they can acess the My Company tab. This tab is only available to companies with more than 10 member of staff registered with the company on LinkedIn. Find out more about the tab, the verification and see if it is a good fit for you and your business on LinkedIn.

Feb 16, 202212 min

Episode 200 Are you selling or marketing on LinkedIn?

Are you selling or marketing on LinkedIn? Hold on Louise... isn't that the point - to do both? Tune in to Episode 200 (!) to find out what the difference is. With a nod to awesome Sales Maven Nikki Rausch Nikki has put together a FREE training for my listeners on how to Master The Sales Conversation. This is a quick training to enhance what you’re doing now and amplify your success in closing more business. Access this training right now by going to https://yoursalesmaven.com/ in So you have Nik...

Feb 04, 202216 minEp. 200

Ep 199 - Why more people are noticing you than you think on LinkedIn

Are you posting on LinkjedIn and feeling despondent about the lack of comments? Don't despair - keep your consistency up and be assured that people ARE noticing your content - they just aren't interacting with it. How can you change this? Sign up to work with me in your VIP session and with some tweaks, we can get you that dopamine hit of comments you are looking for... Bur seriously - as long as you are posting and sharing on LinkedIn, people ARE noticing you. Listen in to find out more htttps:...

Jan 26, 202211 min

Ep 198 Why you should be writing your LinkedIn Newsletter

Have you started a LinkedIn newsletter yet? Do you know about them? Come and sign up for mine so you can see what they are alla bout - www.linkedin.com/in/louisebrogan and look for Articles. In this week's episode, I give an update as to how much engagement the newsletters are actually bringing *a lot* and why I think you should be starting one... To work with me directly, visit www.louisebrogan.com - I have two spots for LInkedIn VIP sessions in the next four weeks and I am saving one of them f...

Jan 19, 202211 min

Ep. 197 - Can you choose who sees your content on LinkedIn

The answer is both yes and no. You cannot choose specifically who sees your posts on your personal profile, remember this is your professional business network, not a list of your friends and family. There ARE some tweaks you can make - whether it is only your connections who see your post, or the wider online community. Yes -you can choose a target audience for your Company Page posts. You can filter by location, industry, region and many more options. To get help managing your LinkedIn Company...

Jan 08, 202211 min

How Podcasting Can Build Your Business with Natalie Eckdahl

I have been working with my coach, Natalie Eckdahl of Biz Chix Inc,for more than three years. In today's episode we dive right into podcasting - how it has grown her business, how you can use it as a marketing tool and even as a relationship building tool. Find out all about Natalie and BizChix at www.bizchix.com Join us live this Friday at 2pm UK time for our LinkedIn live session - simply go to www.linkedin.com/in/louisebrogan to find the event and sign up....

Dec 08, 202136 min

Ep 194 - What is a LinkedIn Mastermind

www.louisebrogan.com/linkedin-mastermind What is the LinkedIn mastermind? A group of no more than 6 people meeting once a month with the joint aim of LinkedIn mastery, visibility, leads and sales. Each person gets 10 minutes to focus on their burning question (hot seat with input from me and the other members.) Expert Coaching and Consultation I will spend 20 minutes updating the group on what is new on LinkedIn, trending content and tips and advice on building your presence. I am designing this...

Nov 24, 202112 min

Ep 193 - New Feature rolling out - the LinkedIn Newsletter

LinkedIn have been piloting a new feature called Newsletter for a while. Now the pilot has been rolled out to more members of the LinkedIn platform. What is a newsletter? Why would you write one? How can you become a newsletter creator on LinkedIn? Tune in for full details - and if you would like support, please get in touch www.louisebrogan.com/workwithme

Nov 17, 202112 min

Ep 192 LinkedIn Basics - What makes a good LinkedIn headline

What makes a good headline on LinkedIn? Why are you using LinkedIn? We dive into the next of our series of LinkedIn Basics - writing a great headline to attract your ideal clients. Check our other basics epsisodes This episode is sponsored by Sales Maven Society - a fantastic monthly membership hosted by Nikki Rausch. You can get your first month FREE by going to www.louisebrogan.com/salesmaven

Nov 10, 202116 min

Ep 191. LinkedIn Basics - Profile Photo and Background

How do you get the best photo for your LinkedIn profile? What do you include on your background image? Think you have it sorted already? Today I share best practice for your images that will help attract more people to check out your profile and lead to more visibility. www.louisebrogan.com

Oct 20, 202115 min

Ep. 190 - LinkedIn Company Pages with Michelle J Raymond

Do you have a Company Page on LinkedIn? In today's podcast I discuss Company Pages with Michelle J Raymond including the following topics: How did you become a LinkedIn expert? Tell me about your journey. Why do you think LinkedIn company pages are important? Should someone who is a solo entrepreneur also have a company page? how does the content differ from company pages and personal profiles? Tips for involving your team with your page How can you build y our community of followers on your pag...

Oct 13, 202138 min

Ep 189: LinkedIn marketing is a marathon, not a sprint

Marketing on LinkedIn is more like a marathon than a sprint. And with a marathon, you need to plan, prepare, and train, if you want to succeed! I invite you to reach out when you are ready to work together - you can find out how I can support you here https://www.louisebrogan.com/workwithme

Oct 06, 202112 min

Episode 188: What do you do when your content hits the mark on LinkedIn

Have you ever had a post that got a lot of attention on LinkedIn? Hopefully its for the right reason - your thought leadership, maybe its about your business or services - and whatever you said has landed with your audience. Lots of comments, questions and even DM's asking about how to work with you? Ok - what do you do next? Find out in today's episode. And well done! If you are ready to reach out to work with me then please visit https://www.louisebrogan.com/workwithme and let's get started....

Sep 30, 202114 min

Ep. 187 - Why do we need Content Marketing with Lyndsay Cambridge

Why do you need content marketing? My guest Lyndsay and I discuss the value of creating content to make marketing your business easier. If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

Sep 15, 202136 min

Ep. 186 - Cooking up your LinkedIn Content

I love to cook. Preferably from scratch. My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner. We don’t always have time to cook from scratch though. During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans. At the weekend, we might get a takeaway ordered in. More often than not, it’s a pre-m...

Sep 08, 202121 min

Ep 184 - How to get in front of decision makers on LinkedIn - an On Air Coaching Call with Lindsay Recknell

As the president & CEO of Mental Health in Minutes , Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation. A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbei...

Aug 17, 202143 min

Ep. 183 0 On Air Coaching Call - How to sell on a LinkedIn Webinar with Sally Davis Berry

On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people. If you would like to know the answers, then tune into the podcast toda...

Aug 04, 202134 min

Ep. 182 - LinkedIn Profiles, networking and niching with Karen Tisdell

LinkedIn, networking and community An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her fam...

Jul 28, 20211 hr 2 min

Ep. 180 - How to create content with documents on LinkedIn

How to create and share document posts on LinkedIn Using Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts. This tutorial takes you step by step through how to use a Canva template, what content to put on your slides and how to upload this onto LinkedIn with a post that draws in your ideal clients and starts engagement with your network. Canva https://www.canva.com/join/rdq-tyr-mvr You can watch how to do this on the new video over o...

Jul 13, 202113 min