32. All things Meta ads w/ Melissa Litchfield
Sep 12, 2023•36 min•Ep. 32
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Episode description
My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.
In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:
- When a business should start using paid ads
- Where paid ads should drive traffic to
- What cost per lead means, what that cost looks like, and how it works
- What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
- What pixels and conversion API’s are and how they work
- Where to place ads, how long to run them, and how testing ads works
Resources & Links:
- Funnel Babes Blueprint Optin
- IG University
- Kajabi 30 day free trial + 20 free story templates
- Around the Clock Masterclass
- List Building 101
- 100 Hook Ideas - FREE GUIDE
Connect with Melissa:
- Follow on Instagram @litchfieldmedia
- Follow on TikTok
- Check out her Website
- Connect on Linked In
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
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Mentioned in this episode:
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