Discipline Matters More Than Hard Work to Scale Your Business | QRE210

some of the things you've probably heard before. However, you know, Rebecca, and I work with a lot of clients. And, you know, we've worked with 1000s of CEOs over the years, who gets stuck at certain revenue points, they get stuck at, say, you know, 100,000, they get stuck at 250,000, they get stuck at half a million, they get stuck at a million. There's like these different levels that we tend to get stuck as business owners. And so this is a topic that's near and dear to my heart.

Because if you get stuck, or you develop a belief that you can't scale your business, you won't, there will be something that will stop you something that'll come up that'll lead you to believe that it's not possible to scale. And so I just want to encourage you on this, the show today to really take a look at your business and make a decision about whether or not you want to scale this year and grow. And I'm hoping that by sharing the top five myths about scaling, it'll help you see that it's

possible for you as well. Before we get there a couple things if you haven't yet, go to Ursula inc.co. We have the masterclass quantum revenue expansion, the masterclass, which pairs really nicely with this podcast. So if you haven't listened to that yet, it's a free download. It's a $997 value, we're just giving it away, it's on the very, it's on the homepage of my website. So it's super easy to find, just go there sign up, you get it,

you get locked in logged in. And it's a three part series where we first support you in creating your brand new quantum revenue container, and really getting clear on the number. So be really useful, you know, if you thinking about scaling, and what we're talking about today, to also get this free training for yourself. The second part of the training, we talked about how to uplevel your prices, your packaging, and your marketing.

What often happens is once you get a clear next level of what you want to create, there's like other pieces that need to be up level like packaging, pricing, marketing. And so I help you get Claire clarity on just how to do that. And then finally, we talked about how to collapse time and reach your quantum revenue goal even faster. And that's a little bit deeper dive into scaling. So I highly recommend, you know, grab that

course, if you haven't yet. Now, for some of you, you've been you've been hearing about the Twix intensive for, you know, over a year now and or maybe you've read some testimonials from clients who participated. If you feel the call, schedule a time to chat with me about it, you can go to Ursula inc.co forward slash apply in the application just you know, give send your information because it helps me help you when I know

what you want to create. And just say that you'd like to have a private call with me, I do a handful of private calls every month or 30 minutes, we can knock out a lot in a short amount of time. And also find out if we might be able to help you scale as well. So if you want to take it to another level, and you want help doing that, definitely send us your

information. If you love the show, leave us a review on iTunes or wherever you listen, we so appreciate it and it really helps other people understand if this shows a fit for them as well. Alright, so all the housekeeping out is all the way let's jump into the five myths about scaling your business that myself Rebecca, who's a master coach at Ursula Inc, that we see show up regularly. And I want to invite you if you haven't yet get a pen and paper out if you're

listening on. Maybe you're on the I know some of you listen on your workout equipment, which is totally cool because that's what I love to listen to podcast if you're listening, they're just catalogue a few of the things you'll remember them and you can you know take some notes because I really I really want to invite you to have a breakthrough this year on on on what it means to

scale statistically. And I've heard this from different sources it was originally I heard it from AIMEX because they were doing some they were doing a lot they probably still do a lot for women business owners and they had discovered through their surveying that only 3% of Women Business Owners Make it over the seven figure mark are gentlemen friends, guys, dudes, you who are listening. You know you been you? Technically if you think about it, you've been in business longer than women in

the US. Women have really only been able to be fully in business. This is crazy but like since Like the 70s slash 80s, like even in the 80s, I think you, I would if I wanted to get a business loan, I'd have to bring my dad or my brother or my husband, I'd have to bring a man along to sign the documents. And that wasn't that's not that long ago, when I was having these kids. It wasn't that long ago. Okay, maybe it was a little while ago, not super long ago. My point is, I think as women

business owners, we're still catching up. So it's not, it's nothing to be ashamed of, like, you know, that we don't have like only 3% of women make it over the business, you know, of the seven figure mark. It's something to pay attention to, though. And, and I also know a lot of gentlemen who haven't made it over the seven figure mark and really want to they show we have a lot of guys who show up in our programs. And a

select few continue on with us in our coaching programs. And only because we tend to being a woman, I tend to bring in a lot of women, I see more and more guys coming though and joining us, because they're like throwing, you know, they're throwing resistance and fear aside, and they want to scale as

well. And so wherever you are, it's all good. I can tell you though, when I, when I first launched my business I had, I had so many limiting beliefs, and stories that I'd been told about scaling my business, I was scared to death, like I had no idea I had. So in my 20s, I worked in someone else's business that had already been scaled, okay, it was a $20 million business. And I went from being an outside sales rep to being a regional manager to being executive vice president

to being president of the company. By the time I was 27, which was a phenomenal journey. And I worked very hard, let me tell you, that girl worked very hard. I choose not to work like that anymore. I worked very hard, because I didn't know a different I didn't know another way. And but I was inside of someone's business that had already been scaled, there was already a team, like I had a CFO, I had a controller, I had a sales team, I had other, you know, executives I had I had a

whole team. And so it's very different. When you start from the ground up, and you scale from zero and you keep going. And let's be honest, it's very different when it's your own pocketbook, right? It's very different. When you're paying every month, the salaries or you know, the W choose. And I had a lot of, you know, fear around that and a lot of just

resistance. And so when I when I left, when I left that business and started my own business, I had this belief in this idea that I you know, I would never, you know, hire, I'd have a really small team because I was just burnt out. And so if you've been in corporate and you've left, you might be a little burnt out. And the thought of like, managing a team is just overwhelming or you feel like it's just not for me. I don't

want to do that again. So So we'll talk about, you know, just the myths around that because it's certainly something that I've had to break through over the years to grow my business. But also, there were a lot of things I believe that weren't true. So we're gonna we're gonna dive through five, the top five minutes, at least, I think they're the top five, regarding scaling your business is certainly what I struggled with.

It's what a lot of our clients struggle with. Alright, so the first one, the first myth about scaling, is that you need a big, expensive team to scale and grow. And this one makes me laugh, because I definitely was there, you know? And, yeah, if you're going to go out and hire 10, w two employees tomorrow, it's going to cost you a chunk of change. The question is, do you need 10. And this is where this is where I see the belief

piece coming in. When I'm talking with our clients. It's like, there's this belief that I immediately have to hire someone who's a W two employee in the US w two employee, you know, meaning their full time, they're not a contractor. Rather than hiring someone part time, and for most of our business owners really what they need is someone part time to start. And you

know, that that can cost you anywhere from $8. I mean, depending on where you live, who you hire, from, you know what countries you hire from, there's people all over the world looking for opportunity. There's just there's, there's a way there's, I've seen people get really creative and create internships where they're not paying a lot. I've seen people

do trades. I don't recommend that. But like, the point is, there's always a way to get started with hiring and bring that first team member in or bring that next team member and there's always a way and we can get super blocked in thinking it's only a W two and it's kind of cost me 40,000 a year plus you know, employment tax and everything else. Now, depending on where you live, there's a lot of laws about contractors and how contractors, you know, need to look so I'm not an expert.

I'm not a lawyer, not you know, expert in HR, employment law, any of that. So definitely check your check your local state or country wherever you go. But know that you could probably hire someone pretty part time. In the beginning, my first virtual assistant was I had her for 10 hours a month. And that's all I needed. In the beginning, I was just getting started, I was still doing a lot of it myself, didn't have a lot of clients and 10 hours was amazing, it took some things off

my plate. And so that's the other piece is that if you go the contractor route, or hire a virtual team, or virtual assistant, which is easy to do these days, that thought that, you know, I have to hire them for 50 hours a month right away is prevalent. And that's just not true. There's a lot, there's tons. There's tons of virtual assistants who will start with

smaller packages. Okay. So let go of this first myth that you need a big expensive team to delegate, let me tell you, I we have clients who own multimillion dollar businesses, and have zero w two employees and work with a couple contractors. Not everybody can do that. Like if your business is more, you know, heavily service based, and has a lot of moving parts,

you're probably gonna, it's probably different for you. But I'm just telling you that we know people, we have clients who have very small teams that are committed to having very small, contracted teams that are super productive and get things done. We we will talk about systems and processes a little bit. But you know, they're what if you have to, in order to have a small team, you've got to have really solid systems and

processes. And I want to bring Rebecca Hall, our master coach, I want to bring her back on the podcast pretty soon to talk about systems and processes in scaling. And so we'll be making that happen. But you know, all this is to say, smaller team equals, you know, really tight systems and processes, which you can figure out, we'll talk a little bit about that. I'll talk a little bit about that today as well. The next myth about scaling your business is that you need to have a seven figure

business to even think about the word scaling. I think people get intimidated. When they hear other people say scale, they think, Oh, I'm going to scale to the next level, I got to add all these moving parts, I got to add this big team, like it's this big, overwhelming thing. And I'm not going to need to do that until I'm seven figures. And it's absolutely a myth. Because the moment you start your business, you want to think

about scaling, right? You want to think about what are the pieces and who needs to be on my team, so I can grow it easily over time. What's interesting is, I hire coaches, sometimes, though, so powerful men, you're really good at starting a company and hiring pretty quickly. You hire fast. Women, we start a company like gentlemen, you start a company, you hire team, women, we started a company, we are the team, we have, we have brains that think we need to do everything and be

everything. And I could do it and you know all this stuff. And I'm not sure where all that programming comes from, or how much of it is biological or what's going on there. But the point is, you want to start scaling from the very beginning. But the faster you can hire, the faster you will grow. And it's not about throwing money to the wind or you know, as I said earlier, there's a lot of ways to hire or to get the support you need. But don't wait until you don't think you need to wait

until you have a half a million or seven figure business. To understand what scaling is. You want to think about scaling. When you start just like, you want to think about your exit strategy. When you start your business, if you can, like some people just have no idea, like if they're going to sell their business someday, or if they're going to run it forever to become a legacy for their family. They're not sure I get that. At the same time, having the thought is really important.

Because if you know your intention is to, to sell the business someday, that's going to change how you scale the business, right? That's going to change how you think about hiring how you think about systems and processes. Because in order to sell a business, it can't be all you clearly right. It's got to be it's got to be this machine that's running. So when you sell it, it keeps running, even if you're not

there. And by the way, that's the definition of a you know, successful business anyway, a business that has been scaled as a business that you could leave for a month, and it would keep running. And so, so thinking about those things like what's your exit strategy, if you know, if not scale early scale, like think about scaling early, even if it's, you know, just hiring that first virtual assistant and starting to put systems and

processes in place. By the way, the great news is that when you hire a virtual assistant who's experienced in scaling or has helped grow other businesses, they already know how to put SOP standard operating processes, they know how to put procedure

sorry, they know how to put those things in place. They they understand how to, you know, build systems and processes that will help you grow the business so be picky about who you hire, but think about it from that perspective of you know, if I sold the business someday what would need to be in place the third myth about scaling, that I kind of like half here and I have seen, and sometimes I don't think people are aware of it, but that it's the idea that you need to sell a big ticket item

to scale. Like, I don't need to scale because I don't sell a big ticket, I just sell little things. No, you're still scaling. They one of our clients has a $20 product, and has scaled to multi millions, and thought about scaling from the very beginning. So it's not about like, oh, I

only, you know, I have packages the size? No, no, if you want to grow the business, you got to think about scaling from the get go from that perspective of, you know, what are the systems and processes that need to be in place, right to grow, whether it's a $10,000 product or a $20 product. In fact, I would think, you know, if you're selling products, you know, there's there's moving parts, right, there's packaging, maybe there's shipping, there's a lot of other things, so different from

services. So having those, you know, having those really good systems processes, all those pieces in place, in the beginning is what will help you scale. Alright, thank you keep going. The fifth myth about scaling your business that I hear that I you know, see out there is that you have to have a massive email list. Like, if you don't have a massive email list, you don't have a business, you don't have to think about

scaling. Again, that's not true. Back in the day, I heard this this coach talking, and this has just stuck with me at a deep level. Because he said, he said, if you have 250 people on your list, and they're the right people are there, they fit your ideal client profile. You can, you can grow a million dollar business from that list. Now, it would have to, you know, you'd want to have a certain level of product that you sell. And he was talking about the coaching world, in that case of their

higher ticket items. Nonetheless, the point is, it's not, you don't have to have a massive list. You don't have to have a massive email list a massive prospect list to one scale your business to to to grow a seven figure business. And this myth keeps a lot of people stuck and prevents them from scaling and growing because they have a belief but they're out there just hustling trying to build a list trying to build

a list. And really, for a lot of our clients, it's not a lot, it's not a lot of clients to get, it's not a lot of clients or customers for them to scale past seven figures. And when you start to get that and you start to realize that what's more important is to make the decision to scale to seven than it is to start working on all these other pieces. Things start to shift. So know, like just made the decision like now even as you're listening. Are you committed to creating a seven

figure business this year? Or more like Is that Is that what you want? Because until you've decided until you've gotten all in until you know, this is what you want, until you build the revenue model, it's really difficult for the clients and other pieces to start to show up. It's like making the decision creating the revenue model. You've heard me talk about this. That's the map. It's the map that points where you want to go, when Rebecca and I sit down with our clients, and

we can see their content revenue model very quickly. We're like, Oh, now we see your path to marketing. Now we see your past clients. And most of our clients also realize it's not as many customers or clients that they need to get to that that next level. In fact, it's typically a lot less than they think. So you don't have to have a massive list, you have to have a qualified list or you have to have a good way to get in front

of, you know, your ideal prospects. We talk about always having three ways to market we're constantly asking our clients, you know, what are the three ways that you're marketing right now and not just marketing but marketing consistently, because there's a difference? We can tell ourselves tell tales, right about, oh, I'm, you know, I'm, I'm sending emails, but to the or the emails that are going to your list, taking your clients on a journey, like do they know

what the next step is? Like, what is the marketing message. And so, you know, having three solid, consistent ways to market is way more powerful than having 10 ways of like your marketing where you just throwing spaghetti at the wall. And here's the thing, start with one way you market that works. We were talking with a client recently, and you know, as we were peeling the layers away, what became really clear is that

her clients come from referrals. And so while we want her to develop two more ways to market we want to go deep and wide with the way that she's getting referrals now because that's working. Like she gets amazing referrals and she's she she said was just Like, well, I don't feel like that's real marketing like that is amazing marketing, right? If someone's just sending your ideal client, the closing rate potential on a referral is like 95%, it's a very high, right? It's up to us not mess

that up. And so for her, we wanted to put a formal referral program in place so that she could really begin to expand how she was asking for referrals, how referrals were coming in, etc. Okay. So, again, this goes back to you don't need a massive list, you need a very consistent, focused way of marketing. And I've tried a lot of different marketing over the years. And I'll say like, I'm not a marketing expert. Here's love people are like, Yeah, but you know how to market and now

I've kind of let that go. Like, I've learned the hard way how to market and how not to market. And I find that simple. Simplicity and marketing is his powerful, authentic messages, you know, through podcasts through speaking, those are some things that I do, and connecting with people that works. And so figuring out, you know, how to do that on a consistent

continual basis, is what keeps our marketing going. I will say this as well about marketing, is that I'm never not thinking about those even invisible, I'm gonna be talking about, I'm always thinking about how we're getting our message out how we're staying in front of people, I guess that's one thing

I'm always thinking about. So you know, if that hasn't been a top of mine thing, and you're struggling in business, I would definitely take a look at, you know, where your marketing and what's working, what's not working, it's not working, let's change it. Let's move on, let's find what is working. Alright, and the fifth myth about scaling your business, this is one of my favorites, it's going to be hard. And you have to work more

hours. Oh, let's unpack that for a bit. Because telling you that a while this is my fifth one on the list, it's probably number one, when we talk to a client about scaling, especially women business owners, it's like their eyes glaze over and just, we lose them. Because the belief underneath that is, I'm already working hard. If I grow this business, I'm just gonna be working more, I'm going to go from working 40 hours a week, or 80 hours a week to 100 hours a week, but you know, whatever

that number is, and so that that's a lie. That's a lie. And I also understand, especially, you know, for women, we have a lot of clients who are women who, like they don't want more time away from their families, they don't, you know, they don't want to be more stressed. Like, there's this feeling of if I grow, it's gonna be like this. And the exact opposite is true when you scale and what I like to think of as a very

sustainable way. Okay. Rebecca, Rebecca Hall, a master coach here, she loves to show so choose me because she, she calls me the queen of delegation, I love to delegate now, if you follow Human Design at all, I'm a projector. And Rebecca has been explaining to me that, you know, she's she's getting certified in human design. He's talking about how projectors, you know, we're really good at modeling other other things, I have to see something to be able to do it. But also, we'd love to

delegate like, it's a thing in me. So I love teaching delegation, as well. I create lists every day, okay? And then I go through the list and I ask who can I delegate this to, I don't do it, what I want to do or what I'm good at my business, I love the podcast, I love speaking and connecting with CEOs, through zoom or in person. I love writing. I love coaching. I don't like to do all of those things. Too much though, right? I'm, um, I'm all about moderation with every one

of those. So I don't get tired of it. But those are the things that I love to do. And I love doing now, I do SEO work, right, I lead my team. And I can do it. It's you know, I'd rather probably be recording a podcast or hanging out clients, but I do the SEO stuff because I have to. I'm really good at delegating. And when you get really good at delegating when you make delegating almost a sport, okay? You will work less, you will in fact, you will work a lot less. And if that's your intention to

work less, then that's what's gonna happen. Now we tell all of our clients you can choose to work as much as or as little as you want. Like some of them just they love certain things is what I love doing it. What we don't want them doing though, is spending hours and hours on things they don't want to do or things they're not good at. Right? Like admin work for most of our clients. They're terrible at it. Why do it, you're

terrible at it, find someone who's going to have it. And so just like think about in this moment, like what are the things that you do in your business that you really dislike? that drain you. For a lot of our clients. It's things like admin work, bookkeeping, scheduling appointments, follow up, like all that stuff. What would it be like if you had the systems processes and team in place, so that you only did you only got to focus on your genius work? How amazing would that be for

you? One of our clients who came to our course the two acts intensive, knocked 21 hours off her week, 21 hours. And she did it by looking at the things that she didn't want to do in her business anymore. And there was this chunk of 15 hours was a week was this one task that she was doing 15 hours a week. So that's the first thing to go, she was so relieved. And the

truth was, it didn't even cost her that much. It was worth every penny, she paid for that to get that task off her plate, and that she got a few other tasks off her plate, changed her business. So she could go from 200,000 to 400,000 a year, quickly 84 hours a month to focus on her genius work. I think she grew her business. Yes. Now, helping CEOs give themselves permission to get things off their plate is also a sport. It's a sport that Rebecca and I love to help our clients

with. And so in closing, I do have a gift. For those of you who are still listening and still hanging out, Rebecca and I decided to put together a CEO roundtable it's called scale to seven, scale to seven. And it's focused on going deeper with the things we just talked about. We're limiting it to 20 attendees, it's going to be two hours 20 attendees, two hours with Rebecca and myself, and a roundtable of virtual virtual round table virtual on Zoom. And for each attendee, we are going

to work on figuring out your path to seven figures. And releasing the number one block that's holding you back figuring out what that is and helping you release it. A big part of releasing blocks and limiting beliefs is the awareness of what it is, often there's a blind spot there. So again, we're gonna help each attendee figure out their path to seven figures like what what could be your path, and then help you release the number one block that's keeping you stuck and keeping

you stuck at a certain income ceiling. Again, 20 spots, this is $1,000 value, we're giving it away to the first for the first 20 People who register when you look below, and when you look in the show notes, or you go to scale to seven, so scale to seven the number so it looks like scale 27, but it's scale two, and the number seven scale to seven.com. There's just a quick registration form to fill out. And again, because of the information that we're gonna be working with, we're only

inviting 20 CEOs. Okay. Now, how do you know if this is for you a couple things. One, you already have a business. This is for people who already have a business up and running. Maybe you're in the low six figures, maybe you haven't hit six figures yet. Maybe you did 80,000 Last year, but you know, you want to scale to seven figures, you know, that's your dream, you know, that's your goal. So you're up and running your business is up and running. You

may or may not have a team member yet. But you know, you want one you know, you need to add systems and processes. You know, you can see the vision like you know you want to grow. But you're stuck. Like there's something that's keeping you stuck at this level. So if you know this is you go to scale the saben was we have 20 attendees, we will close registration, and you can see the date the details, the time is going to be two hours. I'm so excited. We've been wanting to do this for a

long time. So I'm super excited that it's finally happening and excited to invite you there and to really support 20 CEOs on figuring out like, what's it going to take to break through? What's it going to take to scale this year. So go to scale to seven.com The details are there. Looking forward to hanging out with you. Alright, everybody. It was fun. This was fun talking about the five this top five myths about scaling your business. And hopefully it gave you some aha moments. Hopefully

it's given you some breakthroughs. Definitely if it's if you feel the poll go to scale to seven.com. We'd love to hang out with you there so we can connect even more. All right, everybody. That's it for this week. Have your most epic month yet. It's time soon.