Kevin welcomes FreightWaves own Sr. Digital Marketing Executive, Joe Hendrix, on this episode to talk about marketing trends for 2023. They talk about what marketing costs are and what falls more into the operational budget. Plus, we all know marketing drives sales, so why is marketing the first line item cut even before a downturn hits. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphon...
Dec 15, 2022•44 min•Ep. 154
Kevin welcomes Omar Singh, founder and president, of Surge Transportation back on the show to examine why shippers limit the number of freight brokers they work with. While there’s no reason to add every freight broker that calls, it does make sense to pick based on strengths. You can learn more about Tia TMS here, www.tai-software.com. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More...
Dec 13, 2022•24 min•Ep. 153
Kevin sits down with Andy Shiels, President & Co-Founder, of SiLo to discuss using data and tech to power a no fail service type of freight brokerage. They also talk about the open deck spot and contract markets along with how project based freight is some of the best in the industry. From there it’s on to the problems with double brokering and an outlook on the freight market in 2023. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podc...
Dec 10, 2022•39 min•Ep. 152
Brad Blomstron, CFO, Emerge You can learn more about TriumphPay here, www.TriumphPay.com. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 06, 2022•26 min•Ep. 151
Kevin sits down with Matthew Leffler, The Armchair Attorney, to discuss some of the hot legal issues facing logistics and transportation. The conversation starts off with non-competes, then slides over to AB5, then on to freight broker liability, before closing out on the importance of limiting your liability with corporate structures if you are an independent contractor. You can learn more about Matthew at his website here, https://armchairattorney.com. #Freightsales #transportation #logistics ...
Dec 05, 2022•40 min•Ep. 150
Kevin welcomes Adam Mersch and Garrett Hughes at First Star Logistics on the show to discuss how to become a freight agent. We’ll take a look at First Star’s agent model and how freight brokers should evaluate their options when considering striking out on their own. You can learn more about TriumphPay here, www.TriumphPay.com. #sales #PutThatCoffeeDown #marketing #freightsales d#freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More Freight...
Nov 29, 2022•26 min•Ep. 149
Kevin is live on location at Ryder's offices in Ft. Worth where he sits down with Senior Director of Brokerage, David Stone. They talk about how to build a sales floor and what's in store for peak season. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 22, 2022•26 min•Ep. 148
Kevin welcomes the co-founder of Togo Logistics, Michael Fullam, to the show today to discuss the challenges of starting your logistics business. We’ll examine all of the hurdles through the lens of using five simple steps A. J. Jacobs lays out in his new book, The Puzzler: One Man’s Quest to Solve the Most Baffling Puzzles Ever, from Crosswords to Jigsaws to the Meaning of Life. You can learn more about TriumphPay here, www.TriumphPay.com. #sales #PutThatCoffeeDown #marketing #freightsales d#fr...
Nov 15, 2022•26 min•Ep. 147
Kevin welcomes the CEO of Highway, Jordan Graft, on the show to discuss the importance of verifying who is (and maybe who isn’t) hauling your customers' loads. Carrier relationships are built on trust, but verification remains key to the process. With bad actors seemingly everywhere in trucking, keeping track of a carrier’s identity is the difference between keeping or losing your top accounts. You can learn more here, www.gohighway.com. You can learn more about TriumphPay here, www.TriumphPay.c...
Nov 08, 2022•26 min•Ep. 146
Kevin welcomes the CEO of TAI, Walter Mitchell “Mitch” on the show to discuss how technology and automation can help you capture a larger percentage of freight from each of your shipper customers. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 25, 2022•26 min•Ep. 145
It’s a whole different ball game between a transactional and enterprise shipper customer. Kevin welcomes Justin Smith, VP of Strategy at Concept Logistics on the show this week to discuss how to take that giant leap. You can learn more about TAI Software here, www.TAI-Software.com #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar #tai Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choi...
Oct 18, 2022•26 min•Ep. 144
Kevin welcomes Omar Singh, founder and president of Surge Transportation on the show to discuss how automation leads to exponential growth in logistics. Also, what’s the real difference between freight brokers, 3PLs, 4PLs, and all other acronyms operating in the logistics industry. You can learn more about TAI Software here, www.TAI-Software.com #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar #tai Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down o...
Oct 04, 2022•26 min•Ep. 143
Kevin welcomes Sean McGillicuddy, VP of Sales and Marketing, at Tai Software on the show to discuss streamlining your freight brokering skills by using tech. This year freight markets have returned to normal along with the sales process. It’s all about building more efficient sales systems as shippers look to cut freight brokers from their books. You can learn more about TAI Software here, www.TAI-Software.com #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar #tai Follow Pu...
Sep 27, 2022•26 min•Ep. 142
Kevin welcomes Benjamin Benjamin Kowalski and Nate Cross from Freight360 back on the show to discuss freight sales. Before you even think about strategies though, you have to be prepared to put in the reps. Part of this is living outside your comfort zone. We talk about strategies and techniques for getting in the right frame of mind to succeed. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit ...
Sep 23, 2022•46 min•Ep. 141
Kevin welcomes James Jacobs, Vice President of Enterprise Sales, Emerge to discuss the always delicate balancing act between service and price. How do you talk to transportation managers who are being judged on both transportation spend according to the budget, and service levels as defined by their customers? Listen now for our answers to this all important question. You can learn more about TAI Software here, www.TAI-Software.com #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves...
Sep 13, 2022•26 min•Ep. 140
Kevin welcomes the CEO of TAI, Walter Mitchell “Mitch” on the show to discuss how you can use technology to improve and bring more velocity to your communications between you and your customers and carriers. You can learn more about TAI Software here, www.TAI-Software.com #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit meg...
Aug 23, 2022•26 min•Ep. 139
Kevin welcomes Kurtis Tryber, co-founder and CEO of EXO Freight on the show to talk about problems, solutions, and opportunities. It takes practice and the right frame of mind to break down problems and turn them into solutions. Once you figure it out though, your possibilities are endless. You can learn more about Exo Freight here. And a special thanks to Tai-Software. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Pu...
Aug 16, 2022•27 min•Ep. 138
Kevin welcomes a former co-host of Put That Coffee Down, Richie Daigle, on the show to discuss long-term sales strategies. Partnering with salespeople from other companies that offer complementary services can bring long-term success, but treating it like a short-term tactic almost guarantees that it will never pan out. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Pod...
Aug 12, 2022•45 min•Ep. 137
Kevin welcomes Omar Singh founder and president of Surge Transportation to the show to discuss his new article on FreightWaves, All machines need maintenance: Your broker is the mechanic, not the operator. It’s about where and how freight brokers provide value to their customers…and it’s not about price. Surge Transportation, https://www.surgetransportation.com/ #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee D...
Aug 09, 2022•26 min•Ep. 136
Kevin welcomes Jim Bierfeldt, the founder and president of Logistics Marketing Advisors. Jim conducts a survey every two years that’s all about the approach and buying habits of shippers. If you haven’t checked it out yet, you can find it here, https://www.logisticsmarketing.com/. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit m...
Aug 02, 2022•26 min•Ep. 135
Kevin welcomes FreightWaves’ own superstar producer Bill Priestley on the show to discuss the best approach you can take to be invited on FreightWavesTV, along with how to create content that creates a buzz for you and your company. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 26, 2022•28 min•Ep. 134
Kevin welcomes FreightWaves’ own superstar producer Bill Priestley on the show to discuss the best approach you can take to be invited on FreightWavesTV, along with how to create content that creates a buzz for you and your company. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 19, 2022•25 min•Ep. 133
Kevin welcomes FreightWaves’ own 3PL/Freight Broker Expert, Mary O’Connell today. Mary also writes Check Call which is the FW newsletter covering 3PLs and freight brokerages and also hosts FW TV show Check Call that airs right after Put That Coffee Down each Tuesday at 12:30pm ET. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 05, 2022•26 min•Ep. 132
Kevin welcomes Omar Singh from Surge Transportation on the show today to discuss the challenges of implementing FreightTech. The nuts and bolts of integrations are always challenging. Another even more important challenge, that often goes overlooked, is user adoption. If your team isn’t using the new tools, then all of the time and resources you’ve invested is all for nought. Your new FreightTech just sits in the corner developing dust. Plus, listener feedback, advice, and community building! #s...
Jun 28, 2022•26 min•Ep. 131
Bestselling author David Hoffeld and Kevin Hill, FreightWaves Executive Publisher, discuss how we can all use science and the human psyche to drive sales by sticking to our ethics. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 21, 2022•27 min•Ep. 130
On this episode of Put That Coffee Down Kevin invites Evan Burna from DeSpir Logistics to the show to discuss how hauling specialized and mission critical cargo is a fantastic way to protect your small fleet from the volatility in the average dry van market. It takes the expertise, certificates, and tools of course right partners to keep your wheels turning and premium rates coming in the door. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves...
Jun 15, 2022•11 min•Ep. 129
Kevin welcomes Tony Mulvey, Sr. Research Analyst, and co-host of #withSONAR to the show today to discuss how to create your own freight market research. From using your internal data to leveraging a host of free data sources you can turn your customers into loyal fans by creating research that is both informative and entertaining. Plus, listener feedback, advice, and community building! #sales #PutThatCoffeeDown Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify...
Jun 14, 2022•26 min•Ep. 128
Kevin welcomes Yusuf Kansay, founder of General Brokerage Services to discuss how you have to get out of your comfort zone as much as possible to be successful. This goes for sales, entrepreneurship and really anything in life. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 09, 2022•33 min•Ep. 127
Kevin welcomes Michael Sternberg from 3PL Systems, Inc. to the show to discuss how the buyer’s journey almost never aligns with our internal sales process. Not everyone is ready to buy now, so whether you're selling freight or FreightTech, be ready to tailor your personal sales process to that buyer’s journey. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 07, 2022•27 min•Ep. 126
Building your personal brand is all about developing a community of like minded people. The people that will eventual become your customers buying from you over and over again. Kevin welcomes FreightWaves own, trucking market expert and community leader, Thomas "The Train" Wasson on the show to discuss how you can build your personal brand with newsletter, podcasts, and social media. Follow Put That Coffee Down on Apple Podcasts Follow Put That Coffee Down on Spotify More FreightWaves Podcasts L...
May 31, 2022•26 min•Ep. 125
