Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Learn key ways to connect with mom and how to connect successfully with teenage girls who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.
Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.
Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.
Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.
Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.
Maria's guest for today is Jeffery Tobias Halter, author of the book "Selling to Men, Selling to Women" for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men. Jeffery is a Consultant, Author, Gender Strategist, and is the President of YWomen, a Strategic Consulting Company focused on Helping Men (i.e. Y Chromosomes) and Women to Understand and...
Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don't have a big budget.
Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.
Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network PepsiCo WIN is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.
Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.
Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency to specialize exclusively in products and services targeted to moms.
Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing opportunity for clothing manufacturers, designers and others whose business is dressing the majority population in this country.
Maria's guest is Connie Glaser, speaker and author, author of Swim with the Dolphins a book focused on women in business. Now, Connie has a new book out and its all about how men and women can get along in the work place. The name GenderTalk Works.
Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 Ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.
Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.
Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Leslie came from Harley Davidson Motorcycles and is focusing her efforts on women and the good old fashioned bikes with pedals.
Marian Salzman is President of North American, Euro RSCG Worldwide PR. Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that and get her thoughts on PR, social engagement and more.
Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials
Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.
Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to improve the lives of women and girls in local communities and throughout the world.
Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.
Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert. They talk about social engagement 3.o.
Maria speaks with Marie C. Wilson, who is founder and President of The White House Project, which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.
Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.
Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.
Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.
Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.
Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.
Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.
Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.
