Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Are Product Discoveries a worthwhile way to get true word of mouth buzz from influencer women? Maria speaks with Kitty Kolding, CEO of Cravebox, a wildly popular product discovery service that puts crave-worthy products into the hands of Cravebox Members.
Talking Successful Marketing to African-Americans as Hunter Miller Group Founder Pepper Miller discusses why it is important to any companys bottom line to learn how to successfully market to African-American people. Pepper is the author of Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.
We hear about the Costco Craze and Luxury Travel Trends with Pam Danziger, President of Unity Marketing, and author of Shopping: Why we love it and how retailers can create the ultimate customer experience.
Maria speaks about the science of e-commerce and a study around shopping cart abandonment with Bonnie Kintzer, Chief Executive Officer of Womens Marketing Inc.
Learn how you should connect with mom as very unique individuals with Vera Holroyd and Bleema Bershad from Mom Focus Marketing. We also hear their thoughts on the P and G Thank you, Mom campaign, and a recent Forbes article on Mom Marketing.
Discussion on Women Emerging From the Economy as Maria is joined by Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.
Maria speaks with Elisa Camahort Page - co-founder of BlogHer and manager of its events, marketing and corporate operations, discusses the upcoming BlogHer conferences this summer and the future of blogging.
Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has generated a do good organization that engages them as well.
200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show.
M2W Marketing to Women Conference 2012 Preview as Maria chats with Jacinta Devlin, project manager with PME Enterprises to preview the eighth annual Marketing to Women Conference.
Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry?leading study Women, Power and Money, which finds todays woman retaining her strength, leadership and optimism amid ongoing economic uncertainty.
Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares insights and inspiration generated from the center throughout the network.
Jill Smokler tells about the popularity of her Scary Mommy blog, the theme Parenting Doesnt Have to Be Perfect, why it resonates and how marketers can do a better job of connecting with blogging audiences.
More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect.
Tapping The Powerful Tween Market as Maria speaks with Tween expert, entrepreneur and change maker Denise Restauri. As founder and CEO of AK Tweens and AllyKatzz.com, Denise translates tween thoughts and opinions into valuable feedback for companies.
Maria welcomes Amanda Stevens, author of the book PurseStrings New Ways of Reaching the Hearts and Minds of Female Consumers.
Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley Stephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.
Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.
Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?
Maria speaks with Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.
Marketing 2 Women Conference Recap as Maria welcomes Liz Fongemie, SVP, PME Enterprises and Project Director for Marketing 2 Women and Marketing 2 Mom conference, Chief Strategy Officer at Euro RSCG Rose Cameron and The director of the Good Housekeeping Research Institute, Miriam Arond.
Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012.
Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.
Maria speaks with Maddy Dychtwald, a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.
Learn the secrets to winning in business with the authors of the book Tuning into Mom, Principal at The Cambridge Group Michal Clements and the Chief Marketing Office and VP of Marketing and Media at Purdue University Teri Lucie Thompson.
Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.
Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.
Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.
Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women's presentation styles. Believing strong communities come from strong conversations, Jill specializes in helping professionals in technical fields engage through public speaking.
Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women's preferences on her role within that family.
