Why you need to upset someone to make money with Ray Edwards
Jun 14, 2020•37 min
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Episode description
In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.
In this episode:
- Why COVID-19 will be a kickstarter for online businesses
- Victim or Victorious - how to manage panic and fear
- Shepherding your customers: Copywriting that sells
- Love and presence always win
- Magnetic leadership beats cold market analysis
- Why you need to upset someone to make money
- Staying 'on brand' makes you boring
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