Publishing Rebel - podcast cover

Publishing Rebel

Malene Bendtsenwww.publishing-rebel.com
Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur.Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey.Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition.We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level.We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com

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Episodes

Using ProWritingAid to become a better writer - with Chris Banks

Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers. In this episode Chris’ personal writing journey What are writing skills? ProWritingAid and how it improves your writing The merger of business writing and creative writing Benefits of automated writing tools and editors Looking into the future: How will AI for writers develop? The two key features to use to save time Adaptin...

Jul 09, 202425 min

Book Marketing: How to get publicity for your nonfiction book with Halima Khutan

Book Marketing: How to get publicity for your nonfiction book? Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy. Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business. In this episode From broadcasting to the dark side: PR Infusing the best of trad publishi...

Jun 25, 202429 min

Bringing comedy to nonfiction with Dave Cohen

If you ever worried, your nonfiction book will be too boring, this episode is for you! My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen. Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several boo...

Jun 11, 202450 min

Using AI for creative writing with Stephen Marche

Using AI for creative writing I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’. He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others. He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools. In this episode Stephen’s autho...

May 28, 202431 min

An SEO perspective on publishing nonfiction with Cassio Politi

An SEO perspective on publishing nonfiction Cassio Politi is one of the pioneers of professional Content Marketing in Brazil. Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing , raising awareness among executives, professionals and communication students about structuring content marketing projects. In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book " Content Marketing Masterclass – Content Less...

May 21, 202433 min

How to optimise your speaker career with a book - with Katie Mullen

Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book. In this episode How to use your book to get more speaking engagements How to use the book to increase your capacity to take on more client work Resear...

May 07, 202418 min

Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel

If you're a female author or thinking about writing a book, this episode is for you! My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success. She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in B...

Apr 23, 202440 min

How to make 1,000$ or more per sold book - with Chris Benetti

Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that. In this episode What are some of the most effective strategies to market a nonfiction book in 2024? How to capture and use reader data The true valu...

Apr 09, 202430 min

The remarkable journey of Japan’s best selling author with Ken Honda

Meet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books led to a publishing contract Finding the one person who will take you out internationally Cultural differences working with Japanese and US publishers Why having sold 6 million copies in Japan didn’t matter in the US Th...

Nov 14, 202336 min

Bestseller vs Invisible on Amazon with Dave Chesson

How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day? In this episode How to drill down and let data and market research guide your book topic What does it take to become an Amazon bestseller Eye-tracking study: the 3 key things to have on your book sales page The ONE element potential buyers focus on on your book cover Crafting the perfect book description (fiction vs. nonfiction) 5 magic words that should al...

Oct 12, 202348 min

The true essence of PR in book marketing with Sabina Hitchen

If the thought of getting publicity for your book is intimidating - this episode is for you! In this episode Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resources Explore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reach Understand the disti...

Sep 28, 202339 min

Can you make a living as a full-time nonfiction author?

‌Unravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author. Aspiring wordsmiths, your roadmap to authorial success awaits! ‌ In this episode Discover how resilience can be your most potent tool in navigating the challenges of a writing career Learn to turn setbacks into ste...

Sep 20, 202346 min

The value of datacollection in book funnels with Damon Courtney

Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies. In this episode: How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands How owning your audience data can transform your marketing strategy The profound influence of direct sales The common mistake that authors make with their mailing lists The art of connecting authenti...

Sep 14, 202342 min

Creating Unforgettable Event Experiences

Creating Unforgettable Event Experiences What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you? Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Listening to this episode you’ll discover: How the power...

Sep 05, 202342 min

Memoirs with a bigger purpose with Jillian Abby

A Journey of Self-Discovery with Jillian Abby Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. In this episode: The power of diverse narratives and how personal stories can drive positive change The transformative process of writing a book The unexpected avenues that lead to success The significance of representation, inclusivity, and celebrating individuality The...

Aug 25, 202333 min

The fine art of combining AI and empathy in your writing

The fine art of combining AI and empathy in your writing In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformation and the impact of rewriting one's own narrative. In this episode: Ray's background and experience as a communication strategist and copywriter. Th...

Aug 18, 202342 min

Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes

We're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir. In this episode: The power of mentoring Finishing your book: The overwhelming emotions Overcoming self-doubt and sharing your story Public speaking as a vehicle for book sales Reaching thousands upon thousands with local community s...

Jul 11, 202327 min

The year-long book launch with Diana Gladney

“When writing a book, you expose yourself - to yourself” - Diana Gladney We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience. Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book “The one right video”. In this episode Finding the pain point of your audience, including the hidden audience. Don’t know what a hidden audience is? Find out on the podcast! C...

Jun 24, 202339 min

The book that was 35 years in the making with Park Howell

In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ business card that drives...

Sep 04, 202229 min

The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss

As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why! In this episode: How to create a great starting point for writing The Girlscout Method - Book promo 100% aligned with the boo...

Aug 04, 202230 min

What it's really like to work with a traditional publisher with Mark Schaefer

Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a book will help you get higher fees How writing a book is different from any other type of writing The number one marketing strategy that pushes the most books Exactly what to say to have people help you promote your boo...

Jul 04, 202247 min

How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis

This might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book ' Referable Speaker' , world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is some of what we cover in this episode: BOOK WRITING The key motivating factor to any successful author (if you watched the teaser video above, you might be able to guess what it is!) What it's like to co-write with anot...

Feb 23, 202256 min

How to protect yourself against others stealing your nonfiction book with Nuzayra Haque

Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors. Resources and links: https://www.publishing-rebel.com/blog/...

Feb 21, 202227 min

Legal aspects of your online course business with Nuzayra Haque

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business Hosted on Acast. See acast.com/privacy for more information....

Feb 20, 202239 min

How anyone can achieve anything they want with Cliff Ravenscraft

Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones. Links and episode notes: publishing-rebel.com/podcast Hosted on Acast. See acast.com/privacy for more information....

Jun 16, 20211 hr 1 min

How to create highly profitable audiences on LinkedIn with AJ Wilcox

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publishing-rebel.com/podcast Hosted on Acast. See acast.com/privacy for more information.

May 26, 202137 min

How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode The easiest way to build a retail business online Three ways to use ManyChat bots to boost sales on Amazon Create conversations that are simu...

Jan 25, 202143 min

How to repurpose a single video and 10x your impact

Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repurposing your best content The process of saving time with repurposed content 13 specific ideas to repurpose a single video Hosted on Acast. See acast.c...

Jan 19, 202131 min

How to harness the power of flaws to build engagement with live video with Luria Petrucci

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media. In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” on camera...

Jan 14, 202140 min

Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly

As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginner's guide to understanding Ti...

Oct 16, 202034 min
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