How advertisers can leverage SSPs to optimize their ad monetization efforts with Sean Burke
Nov 10, 2022•21 min
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Episode description
In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.
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