In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe's leading travel metasearch platforms. Jetcost is one of Europe’s leading travel metasearch platforms giving travellers access to an unparalleled inventory of flights, hotels, private accommodations, and car rental solutions. Elio drives yield management and publisher development activities, leveraging re...
Feb 02, 2024•41 min
Changing Landscapes: Down to the wire with Mithun Kidambi
Oct 30, 2023•1 hr 29 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Frequency Capping.
Aug 17, 2023•6 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Exchange.
Aug 02, 2023•5 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- DMP
Jun 30, 2023•6 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry along with our special guest, Akshay Arora- Ad Exchange.
Jun 27, 2023•11 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Exchange.
May 17, 2023•6 min
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Sümeyra Teymur, CEO at Haberler.com Founded in 1998 Haberler.com has grown to become one of the largest news websites, with over 288M Monthly page views it has a vast readership both in Turkey and internationally. From content and medial to digital growth, the conversation covers a range of topics related to the internet, eCPM’s and digital expansion in Turkey, providing listeners with a unique perspective on...
Apr 25, 2023•43 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- CTV.
Apr 17, 2023•7 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Overlay Ads.
Apr 03, 2023•7 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Floor Price Engine.
Mar 21, 2023•7 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Instream Video Player.
Mar 13, 2023•6 min
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Susanne Sperling, the Chief Commercial Officer at Bold.dk. Susanne shares her views and insights about the ever-changing dynamics of programmatic, metrics for digital growth, viewability-based CPMs, things that worked out for Bold.dk without cookies and so much more. She even sheds light on how knowing your audience better can result in contextual targeting and increased revenues. Some key takeaways from this...
Feb 16, 2023•1 hr 6 min•Ep. 12
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Servers.
Jan 06, 2023•5 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Tags.
Dec 20, 2022•6 min
In this episode of Publishing Out Loud, we bring you an all-encompassing conversation with Saurabh Shukla, the Manager of Programmatic Sales and Digital Partnerships at Bayut, OLX, and Dubbizle. Here, Saurabh shares his views and insights about the DART mission, transitioning from the news and media industry to classified, his previous startup, and so much more. He even sheds light on how advertising strategies and product experiences work in different sectors.
Nov 21, 2022•1 hr 6 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ads.txt
Nov 11, 2022•6 min
In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.
Nov 10, 2022•21 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- AMP.
Nov 09, 2022•5 min
Brett Robinson is the senior vice president of ad operations at National Public Media, an NPR subsidiary. In this episode, we spoke about how podcast advertising has developed and grown to be one of the most effective tools for publishers to drive brand awareness and grow their audience, though in its initial days, podcast listening and performance were challenging to measure.
Oct 28, 2022•25 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.
Sep 21, 2022•5 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Header Bidding.
Sep 07, 2022•5 min
In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise. Major takeaways from the episode: Major trends in advertising during the pandemic include a jump in digital consumption and ad-supported videos, a spike in ad fraud, and a fo...
Sep 02, 2022•57 min
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.
Aug 29, 2022•5 min
In this episode, we spoke about how data privacy has become a growing concern among users, publishers, and ad agencies. We also discussed best practices for data regulation and strategies on how to use data more effectively for targeted advertising without compromising consumer trust or consent. Major takeaways from the episode: Be transparent with users about how you’re using their data. Practice due diligence with compliance rules in place to ensure the effective use of user data, and that dat...
Aug 05, 2022•18 min
In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue. Major takeaways from the episode: Focus on quality over quantity and relevancy of ads. Be innovative and explore partnerships with independent ad agencies. The more niche you are, th...
Jul 19, 2022•20 min
In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance. Major takeaways from the episode: Use a macro to a micro-level approach to understand which ads have the highest engagement. Leverage organic s...
Jun 27, 2022•22 min•Ep. 5
In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach. Major takeaways from the episode: Focus on less ads, but more high-quality ads. Prioritize users, their choices, their preferen...
May 04, 2022•19 min
In this episode of Publishing Out Loud, we bring you a conversation with Suryansh Tibarewal, the co-founder of EssentiallySports. This sports-inspired platform brings together the fans’ perspective among other things. In today’s world (wide web), sports fandom can as much be seen on devices as in stadiums, and EssentiallySports rightly captures the same essence. With more than 8 million monthly users, the platform is a go-to for sports fanatics and believes in keeping content and data accessible...
Jul 30, 2021•49 min•Ep. 3
In this podcast, we bring an insightful conversation with Nandini Shenoy, founder and CEO at Pinkvilla, an entertainment industry publisher specializing in content related to Bollywood celebrities and their lives. The conversation was hosted by Dikshant Joshi, Director of Publisher Development at AdPushup, and focused on some key ideas that are highly relevant for publishers today. Pinkvilla has an unparalleled digital reach of over 29.82 million unique users over its web, mobile, and app platfo...
Apr 26, 2021•38 min•Ep. 2
