How to Develop Empathy in Marketing Programs

Public Relations Review Podcast

May 06, 2020•21 min•Season 2Ep. 45

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Episode description

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.

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