How McDonald's avoided a major Public Relations disaster!!

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A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member.  But there was more.  A "whistle blower" let it be known that there were far more lustful activities going on than initially thought.  McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up.  Hear the tactics used to resolve the matter and avoiding a messy public struggle.  Having a strong pre & post crisis communications plan saved the day.  This is an episode you should NOT miss.

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