How AI and Voice Search are Shaping Public Relations

I want to take this time to express my appreciation , first to all of the guests who have appeared on this podcast to provide the exceptional content , and to thank you , my continuously growing audience of listeners both in America and around the world , for your support .

At the end of this episode , there will be a brief artificial intelligence article on the effective use of voice search in public relations using Alexa and Siri .

In this first interview episode , I will mention briefly the inclusion of artificial intelligence in our production , mention the accolades this podcast had received , name multiple awards it had received and mention our future plans . I also want to offer an invitation to you as well . So here we go . This past year , 26 episodes were produced In full .

Of those episodes , I used artificial intelligence in the production . The platforms I used to produce these episodes included chat , gpt to produce some written text and the text to speech portions . I used both IBM Watson and speech alone platforms .

Needless to say , with the exceptional growth of artificial intelligence , I will continue to provide you with information on these new PR related AI platforms in our episodes and , on occasion , use them to produce several episodes .

The bulk of the episodes will continue to feature our exceptional guests , so if you or if you know of some PR professionals with some unique experiences or projects that would make a great guest , please contact me . That information is available at the end of this episode . Artificial intelligence is used in other segments of this podcast production .

Ai is now used to capture the entire episode and convert the conversation to a downloadable print transcript . In addition , the transcript identifies each of the speakers whenever they speak during the episode . Next , this podcast has received multiple accolades and awards . The accolades include multiple Best PR Podcast rankings .

The most important ranking from Apple Podcasts , its posts read and I quote this podcast is ranked worldwide among the top 1% of podcasts . Close quote I was surprised to see this post online and very excited to have received this accomplishment . In addition , we also received multiple additional PR Podcast rankings .

Further , from the United Kingdom's Innovation and Business Mutual Innovation Award 2023 , we were named as the Podcast Innovator of the Year 2023 for the Southern USA .

Further , this podcast is also nominated for two additional awards , one from the American Business Awards and two from the Public Relations Society Chapter in Nashville , tennessee , as a Best PR Podcast , as I said , of the top of this article , I don't want this episode to be without some information you can use .

I will continue to provide great guests and information of values to you and your work . Now here is an AI article episode on the benefits of using voice search in public relations . This is the text-to-speech version of that October 31 article written by Sasha Dukou of Crenshaw Communications .

According to Demand Sage , there are 4.2 billion voice assistants in use as of 2023 , and the number will reach 8.4 billion by 2024 . As voice-enabled devices and virtual assistants like Siri , alexa and Google Assistant become common , voice search is also transforming how consumers interact with brands and information .

For PR pros , understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients . Here are 5 ways to consider voice search in a PR program . 1 . Conversational content Voice search queries tend to be more conversational and long-tail , reflecting the way people naturally speak .

Pr pros must optimize content to align with these conversational queries , ensuring that it ranks well in voice search results . Voice searches also often have a strong local intent , such as finding nearby businesses or services . Pr pros should prioritize local SEO efforts to ensure their clients' businesses are discoverable through voice search . 2 .

Content marketing Creating high-quality , informative content that answers common voice search queries can position a company or its leader as an industry expert , increases its chances of being featured in voice search results . Tech PR pros in particular should also consider how to simplify a lot of the complex , jargon-filled content that fills so many websites .

Simple , effective content will aid voice search queries and help with discoverability . 3 . Reputation management as voice search relies on providing quick , accurate answers , pr teams need to help companies enhance their authority and build trust online . This includes maintaining a strong brand reputation that is accurate and positive .

A negative online reputation can be detrimental for brands and decrease voice search results . As such , pr pros should proactively help brands mitigate potential damage . 4 . Trustworthy sources as voice-activated devices rely on credible sources to provide answers to queries , earn media coverage becomes very important .

Earning media coverage in multiple reputable publications can increase the likelihood of being cited as a trusted source by virtual assistants . Collaborating with reputable influencers and thought leaders who have a strong online presence can also help PR pros establish brands as reliable sources of information in their respective industries . 5 . Structured data in schema markup .

Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search . These tools help search engines better understand the content on a website , making it more likely to appear as a featured snippet or a relevant answer in a voice search response .

Pr pros should work closely with web developers to ensure content is structured in a way that's easily digestible by voice-activated devices . Faq pages , for example , are very useful . The goal is for sites to provide concise , accurate answers to common voice queries , aligning content with the conversational nature of voice search

. Voice search not only changes how consumers access information , but also how they perceive and trust brands . Since earned media builds credibility , it is very useful to create trust . Embracing voice search optimization while creating strong content that builds positioning will ensure brands can navigate the evolving world of voice search .

Pr pros must consider voice search in their long-term plans to ensure the continued relevance of organizations and their leadership as they work to establish themselves as industry experts .

So thank you very much .