Creating the first PR program for the company

Public Relations Review Podcast

Jan 24, 2020•31 min

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Episode description

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How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!

Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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