In this episode of the PT Profit Podcast, I share the blueprint for hitting consistent 20K months in your online personal training business. I delve into boosting client performance, effectively packaging and positioning products, and navigating personal roadblocks to revenue growth. This episode focuses on the essence of integrity, commitment, and flexibility in achieving goals. I introduce my unique marketing strategies that prioritize profitability over popularity, underscoring the value of c...
Feb 08, 2024•51 min
This episode focuses on how to effectively package and position products and services, increase client performance, and overcome personal barriers to success. It emphasizes the importance of creating content that connects with clients on a subconscious level and explains how to implement strategies for consistent client enrolment without relying on ads or a large following. Want to see more behind the scenes like you're hearing in these live training episodes? Join our Facebook Group! Online Mar...
Feb 06, 2024•1 hr
In this episode with returning guest, Dr. Michelle Boland, we dive deep into the art of simplifying complex ideas without losing their essence, the importance of principles in program design, and how to tailor fitness strategies to individual needs. Whether you're a fitness enthusiast or a seasoned coach, this episode is packed with insights and practical advice. Support the podcast by leaving a 5 start rating and review and share it on social media! Help Us Help More People. When you leave a re...
Feb 01, 2024•45 min
In this episode I share strategies for creating an offer stack that effectively boosts profits, targeting fitness professionals such as trainers and clinicians. The episode focuses on enhancing client performance, packaging and positioning products and services for increased revenue, and doing so without resorting to sleazy sales tactics. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more ...
Jan 30, 2024•57 min
Today, we're chatting with Amy Lang about "Habit Stacking for Ourselves and Our Clients." We'll hear Amy's story of switching from tech to health and fitness and dive into her book "Thoughts are Habits Too." Amy's got some great tips on managing emotions, changing mindsets, and a fresh take on dieting. So, join us for a down-to-earth talk about making healthier habits for us and our clients with Amy Lang. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share th...
Jan 12, 2024•56 min
In this episode of PT Profit Podcast, I explore the nuanced world of volume in business. I delve into how volume affects visibility, profitability, and revenue, especially in the fitness industry. I share insights on the importance of understanding volume in various contexts, such as niche recognition and strategic ad use. Balancing volume with quality and developing sustainable sales systems are key themes. Join me as I blend practical tips, personal experiences, and my unique perspective on vo...
Jan 10, 2024•17 min
In this episode of the PT Profit Podcast, I, Beverley Simpson, explore the intricate reasons why your business might not be scaling as expected, with a focus on the nuances of your offer. We dive deep into understanding the significance of clear communication, proper expectations, and the right client engagement, revealing how these factors can make or break your business's growth trajectory. Join me as we unravel the uncommon yet pivotal elements that could be hindering your progress towards ac...
Jan 08, 2024•39 min
Episode 306 features Aram Grigorian, a notable fitness coach who transitioned from finance to fitness. Grigorian, who organized the Real Coaches Summit 2024 in Las Vegas, emphasizes servitude in business, sharing his journey from personal training in Connecticut to remote coaching in California. His philosophy revolves around transforming clients' mindsets and identities for sustained change, rather than focusing solely on physical aesthetics. This approach is evident in his advocacy for underst...
Jan 05, 2024•58 min
In this episode, I'm sharing a training I created on effectively communicating and addressing resistance in the enrollment process. This training emphasizes the importance of selling without being pushy or sleazy and highlights the five phases of communication: setting the frame, information gathering, permission to present, addressing resistance, and presenting the offer. This training also provides strategies for overcoming objections and fears, and emphasizes the need to communicate through r...
Jan 03, 2024•1 hr 2 min
In this episode, I discuss the challenges that fitness professionals in the multiple six-figure range face and share insights on how to scale from $10K to $50K per month. I emphasize the importance of belief, strategy, structure, skill, focus, and understanding profit and loss (P&L) in achieving this growth. I share my personal experiences and the lessons I learned while scaling my own business, highlighting the necessity of scalable offers, systematic lead generation, and a profitable P&...
Jan 01, 2024•38 min
Megan Blacksmith, co-founder of Zesty, shares her journey from focusing on women's hormone health to diving deep into the power of the subconscious mind and NLP. She explains how she discovered the profound impact of subconscious reprogramming and hypnosis on her own health and how it led her to help others overcome physical ailments and limiting beliefs. Megan discusses the importance of intuition and how to tap into it, as well as the role of NLP in behavior change. She also explores the conce...
Dec 22, 2023•1 hr 1 min
In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of pri...
Dec 20, 2023•16 min
In this episode we discuss the first phase of business growth: how to grow from zero to $10,000 per month. It's important to understand the basics of business building and the need to attract people with a problem and sell them the transformation using your solution. Three components of business growth are: self, strategy, and skill. In the zero to 10K range, it is crucial to work on your relationship with money, belief in yourself, and speed of comeback rate. When you tune in, you'll also hear ...
Dec 18, 2023•37 min
Welcome to a landmark episode of the PT Profit Podcast. It's Episode 300! Today, in an episode featuring Chris as guest host, we dive deep into the transformative journey of the last 100 episodes, extracting invaluable lessons for anyone passionate about growing a successful business in the health and wellness space. Our conversation unfolds powerful insights on client acquisition, retention strategies, and the mindset shifts necessary for growth and resilience. We also explore the nuances of ti...
Dec 15, 2023•50 min
In this episode of the PT Profit Podcast, we delve into the intricate dynamics between experience and business success. Experience is a double-edged sword: it's invaluable but can lead to decisions driven by emotion or an increased fear of failure. We explore the emotional aspects of change and how fear influences data-based decision-making. It's also crucial to acknowledge the cumulative benefits of new skills gained through experience. Embracing your current expertise as a unique strength, rat...
Dec 13, 2023•17 min
In this episode of the PT Profit Podcast, I discuss why giving away your best stuff for free might not be the best strategy for growing your business. We go over the importance of having a healthy relationship with selling and money, as well as understanding how potential clients evaluate value. One of the things I talk about is that in the current age, it's not about providing information, but about demonstrating implementation and the speed of achieving desired outcomes. While it's important f...
Dec 11, 2023•27 min
Courtney Elmer shares her journey of personal transformation and how it led her to start her own business in podcasting. She discusses the importance of having a niche and a problem to solve, as well as the power of using your voice to create meaningful change. Courtney also explains her process for launching and growing a podcast, including the importance of creating binge-worthy content and leveraging your email list. Help Us Help More People. When you leave a review on apple or Spotify, it he...
Dec 08, 2023•51 min
In this episode, I discuss the truth about experience and how it can be a double-edged sword. I explain that experience can lead to informed pessimism and put individuals in a rut. Additionally, experience can lead to misconceptions that what worked in the past no longer works. However, I emphasize that it is important to recognize that every experience is new and fresh, and to approach each sales conversation with a reset mindset. I also highlight the importance of optimizing deliverables in a ...
Dec 06, 2023•12 min
In this episode, I discuss why giving away your best stuff for free might actually hinder the growth of your business. I emphasize the importance of generating revenue to help more people and highlight the need to shift the perspective on money. I explain that constantly giving away valuable content for free can make you sound like noise in the echo chamber of social media. It can also overwhelm your prospects and make them feel like they can do it on their own, leading to disappointment when th...
Dec 04, 2023•17 min
In this episode of the PT Profit Podcast, guest host Chris Liddle discusses the foundations for success in the fitness industry. He shares insights and lessons he has learned he has learned that have correlated with the takeaways of key books, including "Psycho Cybernetics" by Maxwell Maltz, "Atomic Habits" by James Clear, "Daring Greatly" by Brene Brown, "Good to Great" by James C. Collins, and "The Leader Who Had No Title" by Robin Sharma. Chris answers 30 key questions related to fitness prof...
Dec 01, 2023•1 hr
In this episode I explore the contradiction surrounding time in business. On one hand, people say that time is an illusion, while on the other hand, they claim that growing a business takes time. Both statements are true in their own ways. While the experience of time can vary, it is necessary to acquire the skills and reps needed to build a successful business. However, it is important to focus on what can be controlled, such as consistent communication of value and showing up regularly, rather...
Nov 29, 2023•13 min
In this episode of the PT Profit Podcast, I delve into the secrets of achieving daily sales without the need for constant launching. Drawing from my personal journey of setting lofty goals and crafting evergreen sales systems, I reveal the pivotal role of showcasing expertise, providing value, and enhancing visibility for steady sales generation. I also unravel the intricacies of the macro and micro cycles of content, demonstrating their power in nurturing leads and transforming them into loyal ...
Nov 27, 2023•35 min
In this episode, I share my strategy for making your next $10,000 quickly. I emphasize the importance of brainstorming all the ways you can help people and determining if that aligns with what your audience wants. I also discuss the value of current relationships and how they can lead to referrals and affiliate opportunities. I encourage removing distractions and staying committed to your goals. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message ...
Nov 20, 2023•36 min
This episode is a live coaching call with Penny Hounsome where we discuss how to alchemize disappointment and maintain a positive mindset when faced with challenges in business. We explore the importance of recognizing patterns, staying in momentum, and caring about everything and nothing at the same time. This episode also provides insights on how to speak to clients who are ready to level up and how to let go of those who are not. The conversation highlights the need to focus on the right audi...
Nov 17, 2023•43 min
This episode is a live coaching session with past client, Cameron Puls on how to address resistance when presenting a plan of care or transformation program to clients. We discuss the importance of understanding the client's desires and the real problem they are facing. We also explore strategies for addressing resistance without being pushy or sleazy. The key takeaways include identifying the client's urgency, exposing the real problem, and addressing objections before presenting the price. If ...
Nov 15, 2023•31 min
BEST OF PT PROFIT PODCAST: In this insightful episode, we’re taking some footage from the vault to help you close of 2023 with some serious momentum.Based on insights directly from the accelerators we’re working with and the metrics here at BSimpson Fitness, we will reveal the intricacies of engaging in sales discussions without resorting to traditional pushiness.In this episode, we will debunk common myths about sales calls and equip you with the tools needed to effectively reduce resistance.I ...
Nov 13, 2023•20 min
Brandon Mancini, a personal trainer and coach with over 20 years of experience, shares his journey in the fitness industry and his passion for helping parents and business owners prioritize their health. He emphasizes the importance of focusing on the basics and building strength to improve overall health and longevity. Brandon also discusses the impact of his own accident on his perspective and approach to fitness. He highlights the principles of success, including having a clear vision, being ...
Nov 10, 2023•49 min
In this mini series episode, Dr. Jite Clark joins me on a live coaching call to discuss strategies for overcoming resistance and objections in sales conversations. We talk about the importance of understanding the different types of resistance and objections that clients may have, such as resistance to the process, resources, and fear of self. I also provide practical tips for effectively addressing objections and moving clients through the sales process without being pushy. In this episode, I d...
Nov 08, 2023•42 min
In this episode, I discuss the concept of the zero call close and how to sell without selling. I highlight the importance of understanding your offer and who it is for, as well as addressing resistance and volume in your sales process. Lastly, I provide practical tips for selling without getting on the phone and highlight the need for effective communication and connection with potential clients. Looking to learn more? Let's connect on social. Find me at @bsimpsonfitness! Help Us Help More Peopl...
Nov 06, 2023•24 min
In this episode, Emmanuel Parris aka Coach Pow discusses his unique approach to high-performance training, which combines hypertrophy training, strength training, and mobility work. He emphasizes the importance of addressing areas like ribcage and pelvis mobility and incorporating gait into exercise selection. Coach Pow also highlights the significance of strength and mobility for maintaining movement quality and navigating through life. He shares his assessment process for creating training pro...
Nov 03, 2023•45 min
