In this episode, I talk about how crucial support and managing our emotions are when it comes to finding success in business. I underline how vital it is to have coaches and mentors in our lives to give us that much-needed boost and to point out the things we might not be able to see by ourselves. I also discuss the perils of getting stuck in the "valley of despair" and basing our decisions on our emotions. I open up about my own journey and share the valuable lessons I've picked up throughout m...
Nov 01, 2023•22 min
In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's problems. Chris provides tips on optimizing meta tags, leveraging LinkedIn for increased visibility, and...
Oct 30, 2023•43 min
In this episode, Penny Hounsome and Lisa Balsdon discuss their journey in the health and wellness industry and how they have evolved their coaching business over the years. They emphasize the importance of personal development and continuous growth as coaches. They also share their experiences as expatriates living in Costa Rica and how it has influenced their coaching and personal lives. They discuss the challenges their clients face and how they facilitate transformation by helping them overco...
Oct 27, 2023•56 min
In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the...
Oct 25, 2023•16 min
In this episode of the PT Profit Podcast, I break down whether it is possible to make $10,000 per month with a low ticket offer. When creating your offer, it's important to be convicted in yourself and your products, and clear on determining the market you want to be in. It's important to value what you bring to the market. I also explain how to calculate whether you are working in the red and provide strategies for creating low ticket offers that are accessible and valuable to clients. Want to ...
Oct 23, 2023•23 min
In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value of networking and building relationships in the fitness industry. If you enjoy this episode, be sure...
Oct 20, 2023•50 min
In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context be...
Oct 18, 2023•11 min
In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the ...
Oct 16, 2023•38 min
In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your...
Oct 13, 2023•37 min
In this episode, I discuss the importance of skill acquisition in overcoming the struggles coaches face. I emphasize that while I can provide strategies and directions, the real-time experience and challenges can only be truly understood once you begin implementing them. Skill acquisition is a continuous process requiring resourcefulness, acceptance of circumstances, and decision-making outside your comfort zone. I encourage listeners to identify necessary skills and seek mentor support for grow...
Oct 11, 2023•16 min
In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I...
Oct 09, 2023•23 min
In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, man...
Oct 06, 2023•45 min
In this episode, I discuss the importance of volume in growing a coaching business. I explain that for growth to occur, three key elements are required: visibility, value, and volume. While being visible and adding value are crucial, volume is an aspect that is often overlooked. I emphasize the need for consistent content creation and generating the touch points necessary for potential clients to make a buying decision. Additionally, I highlight the importance of practicing detachment and not at...
Oct 04, 2023•18 min
In this episode, I share five unique cash injections that fitness professionals can use to finish out 2023 and set up Q4 for success. I emphasize the importance of hitting reset and refocusing in order to overcome creative blocks and disappointment. I provide practical strategies for increasing revenue, such as raising prices, creating bundles, affiliate marketing, and offering exclusive back-end upsells. I also encourage you, the listeners, to take action and trust yourselves to achieve your go...
Oct 02, 2023•29 min
Coach Lucas Robinson, a former college athlete turned fitness coach shares his journey from struggling with alcohol and weight gain to helping men in their thirties, forties, and fifties live strong and lean lives. He emphasizes the importance of starting to make changes even when you don't feel like it and envisioning yourself as the person who achieves the desired results. Lucas discusses his approach to programming, which includes full-body workouts three times a week and focusing on high-vol...
Sep 29, 2023•47 min
In this episode, I discuss the truth about taking action and how it can impact your success. I emphasize the importance of being responsible for your actions and not getting caught up in the pursuit of success. I also highlight the role of fear and how it can hold you back from taking action. I encourage you to integrate fear and move through it faster in order to achieve your goals. Additionally, I share my own experience of being comfortable in the chaos and how it hindered my progress. I advi...
Sep 27, 2023•16 min
In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for clients to take the next step and ask for more engagement and action. By following these strategies, ...
Sep 25, 2023•33 min
Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highlights the importance of self-awareness and mindfulness in becoming a better professional and person....
Sep 22, 2023•40 min
In today's episode, I delve into the tricky subject of quitting versus persevering. I can't stress enough how crucial it is to understand the fine lines and nuances that come with the decision to quit something. Throughout my life, I've had my own struggles with quitting, so I'm coming from a place of personal experience. I've spent time analyzing my own patterns of quitting and have realized the pitfalls of what I call the 'reinforcement theory of quitting.' Basically, every time you quit and f...
Sep 20, 2023•23 min
In today's episode, I dive into the hidden costs of running a business that people often overlook. Believe me, understanding the math behind your business is not just an option; it's a necessity for ensuring profitability. One mistake I see all too often is pricing based on commodity. That approach is fundamentally flawed. You need to recognize the value of your time and services, not just the market rates for similar commodities. When you get this right, it's like turning on a switch that illum...
Sep 18, 2023•30 min
David Stark, head of sales for Expert VR and host of the Athletes Podcast, shares his journey and the three pillars he works within: software simulation development, podcasting, and a female athlete sports agency. He emphasizes the importance of time management, having a strong team, and being deliberate with one's time. David also discusses the challenges of managing multiple businesses and the need for patience and persistence. He highlights the importance of starting a podcast out of genuine ...
Sep 15, 2023•49 min
In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be comin...
Sep 13, 2023•40 min
In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and prov...
Sep 11, 2023•52 min
Weston Hirschauer is a powerlifting coach based in Boulder, Colorado. He shares his journey from being overweight in his youth to losing 70 pounds and becoming passionate about fitness. Weston explains how he got into powerlifting and coaching, and how he built his business in a new state. He emphasizes the importance of serving the local community and building relationships with lifters. Weston also discusses the challenges he faces as a coach, such as managing warm-up rooms and making accurate...
Aug 11, 2023•50 min
In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for client...
Aug 08, 2023•18 min
Online coach Cory Payne shares his personal journey of overcoming pain and how it led him to specialize in helping others improve their movement and build their bodies for life. He emphasizes the importance of addressing the body as a whole and not just focusing on specific areas of pain. Cory's approach focuses on shifting the center of mass backwards and creating a sense of safety in the body. He highlights the need for clients to take responsibility for their own movement and emphasizes the i...
Aug 03, 2023•51 min
In this episode, I discuss the common mistakes and misconceptions around sales calls and enrollment conversations. I emphasize the importance of removing resistance to making a buying decision and focuses on overcoming objections related to money, time, and fear. I also break down a three-step framework for effectively communicating through resistance, including getting clear on the objection, leaning in and acknowledging it, and then getting the person back to a "yes" conversation. Listen to th...
Aug 01, 2023•48 min
Max Hall, an online personal trainer and gym owner, discusses his journey into powerlifting and the opening of his new facility. He emphasizes the importance of creating a space that supports powerlifters and encourages strength training. Max also shares his strategies for client adherence in his online coaching business, including using a coaching app and weekly check-ins. He plans to host powerlifting meets in his facility to grow the powerlifting community and provide more opportunities for l...
Jul 27, 2023•48 min
Megan Yelaney, a business coach and mindset expert, joins the show to discuss the importance of mindset in building a successful business. She shares her journey from network marketing to starting her own company and how she helps online coaches and service professionals build sustainable businesses. Megan emphasizes the need to separate personal worth from business outcomes and offers practical tips for managing mindset during challenging times. She also highlights the importance of honesty and...
Jul 25, 2023•44 min
Logan Dubé, Director of Education for the Pain-Free Performance Specialist Certification, discusses their journey from athlete to trainer and educator. The certification serves both new and experienced trainers, focusing on addressing pain and helping clients navigate their fitness goals. Logan emphasizes the importance of understanding pain as information and empowering clients to take an active role in their fitness journey. The certification covers screening, assessing, coaching, cueing, and ...
Jul 20, 2023•53 min
