In this episode, I discuss the importance of addressing objections and resistance in the sales process. It's important to note that objections are a natural part of the decision-making process and should be seen as an opportunity for us to help clients overcome their fears and doubts. I emphasize the need to listen to clients and understand their concerns, while also providing them with support and guidance. Additionally, I address common misconceptions about sales calls and offer strategies for...
Jul 18, 2023•36 min
John Sheridan, owner of Burley Strength gym in Canberra, Australia, shares his journey from powerlifter to coach. He emphasizes the importance of creating an inclusive environment and offering a third gender division in competitions. John also organizes novice competitions to introduce people to powerlifting and discusses the positive impact of training on his own life. He highlights the value of coaching and the need to be adaptable and empathetic to clients' goals and needs. John reflects on t...
Jul 13, 2023•58 min
In this episode of the PT Profit Podcast, we break down how to make your enrolment process, also known as sales calls, more effective. We address common resistance to sales calls and explain why they are essential for building a profitable business. I share a six-step framework for creating an empowered enrolment process, emphasizing the importance of context, asking powerful questions, and providing clarity. We also discuss the misconceptions around sales calls and the value of deep connection ...
Jul 11, 2023•42 min
In this episode Mike Woodby shares his unique approach to coaching, centered around trust and connection with athletes. With a focus on individualization and customization, Mike delves into the intricate details of biomechanics, movement patterns, and injury history to unlock an athlete's true potential. Drawing from a diverse range of viewpoints and groundbreaking training methods, he explores the significance of psychology and hormones in achieving optimal performance. In his 12-week internshi...
Jun 15, 2023•51 min
Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you. In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge der...
Jun 13, 2023•18 min
In this interview, Patrick Coyne shares his journey from being a professional athlete to becoming the owner of Black Sheep Performance. He discusses the founding pillars of his gym, the ssa method, and how he creates a culture of inclusivity for his clients. Patrick also talks about the importance of inducing healthy stress, building resilience, and the role they play in the training process. Additionally, he discusses his new business venture, Contrast Studio, which aims to help people with men...
Jun 08, 2023•43 min
In this episode, we dive deep into the essential factors that drive business growth. It's not just about the numbers; it's about gaining clarity on what it truly takes to succeed. Join me as I break down the crucial systems and structures that need to be in place for sustainable growth. Along the way, we encounter ceilings and bottlenecks in resources, time, energy, and effort. But fear not, because I reveal how to make strategic decisions on resource allocation to maximize your return on invest...
Jun 06, 2023•26 min
Dive into this deeply insightful episode of the PT Profit Podcast, where I have the pleasure of chatting with Coach Kate-Ann Michelle. Kate provides us with a unique exploration into the transformative power of her 'deep work'. Sharing her own personal journey, she reveals how this practice has made a lasting impact on her life and the lives of her clients. As a coach with a rich background in health, fitness, and personal development, Kate works with a diverse group, from busy moms to top-tier ...
Jun 01, 2023•52 min
In this enlightening episode, I'm excited to share my journey - how I escalated my business to $500K and a now scaling to a million dollars in revenue, all with a tight-knit community of just 2000 followers. Join me as we delve into the critical importance of expertise and credibility, and how it plays into the success of your business. I'll break down how you don't necessarily need high-ticket items to thrive and how strategic planning, batch creating, and meaningful conversations can ramp up y...
May 30, 2023•26 min
In this inspiring episode, we dive into the journey of Brooke, a registered dietician who revolutionizes weight loss by debunking traditional dieting norms. Brooke's mission goes beyond short-term weight loss; she aims to equip her clients with the knowledge and tools necessary to confidently navigate their own nutrition and adopt sustainable lifestyle habits. Her inspiration stems from her mother, who served as a shining example of balanced nutrition and exercise. Reflecting on her childhood, B...
May 25, 2023•49 min
In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us sha...
May 23, 2023•15 min
In this episode we talk with Jonny Landels, a UK-based online health coach who specializes in helping those with disordered eating practices, low self-esteem, and low body image. He himself has struggled with his own weight and confidence, often turning to strict calorie tracking and intense exercise to find a solution. This led him to discover what disordered eating means, as well as the concept of intuitive eating and having a positive body image. Jonny works to help others develop a healthy r...
May 18, 2023•48 min
In this episode we're talking about the importance of client results and case studies. I dive into how case studies can increase revenue and encourage listeners to obtain case studies of their own to demonstrate the effectiveness of their services. It's important to be able to prove that the services offered make a difference in clients' lives. We also go over some tips for how to gather case studies. If you find this episode valuable, share it with your industry friends. You never know who may ...
May 16, 2023•18 min
In this episode, we have the pleasure of chatting with Coach Laura Murray, who joins us all the way from Dublin, Ireland. Laura shares how her personal fitness journey served as a catalyst for a career shift, and we dive into how the pandemic unexpectedly propelled her business into the online arena. She also imparts invaluable insights into working with clients and the lessons learned from navigating failures and obstacles as an entrepreneur. Be sure to tune in and tag us on social media - you ...
May 11, 2023•49 min
In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!...
May 09, 2023•12 min
Jackie Lindal is a Canadian personal trainer who truly understands the struggles of busy women who want to prioritize their health and fitness goals. In this episode, she shares how she helps her clients achieve their desired results without overexerting themselves with too much cardio or strict carb-cutting diets. Jackie's own fitness journey started early on, growing up on a farm, playing sports, and practicing jiu-jitsu. However, it was after attending a wrestling seminar led by two strong an...
May 04, 2023•48 min
Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that informatio...
May 02, 2023•19 min
In this podcast episode, George Pagan III, a personal trainer from Miami, shares his experiences in sports, networking, and the world of continuing education. He speaks about how he helps entrepreneurs and small business owners achieve their fitness goals. He also discusses how he uses the Miami weather to encourage clients to go for walks and explore the city's parks and bridges. George shares valuable insights on how coaches should connect with clients and listen to them before correcting any ...
Apr 13, 2023•43 min
In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify! Join the...
Apr 11, 2023•36 min
For many of us in our industry, the reason we do what we do may be because of something that happened within our own lives. For Dr. Joe Zundell, he was greatly impacted by the cancer diagnosis his mom received. Joe takes us through what we should be considering in our programming and coaching style when we're working with people who are battling cancer. His research is extensive and will evidently help the many many people impacted by cancer to have a greater understanding of how to help more pe...
Mar 02, 2023•56 min
Chris Liddle Guest Hosts an episode talking about why you should definitely be embracing in-person continuing education after we've had years where travel was restricted. With the value you gain in your network or friends and colleagues as well as the advancement in your skillset and level of experience, your investment will always be well worth it.If you want to join us at Fit Biz Live, or if you're listening to this later and want to be in the loop about future opportunities, message @bsimpson...
Feb 28, 2023•20 min
If you've ever worked with an injured runner, this is an episode for you! This amazing conversation with Dr. Angie Brown focuses on the current medical system and the need to shift from a reactive system to one that focuses on managing health instead of disease. While we're finding there is a shift happening, there is still a lot of work to be done in order to raise the standard in the industry. In this episode, Angie points out that many professionals are confirmation-biased and that this can l...
Feb 23, 2023•50 min
In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email info@bsimpsonfitness.com to lea...
Feb 21, 2023•53 min
You're going to want to tune into this episode with Coach Matt! This conversation with Matthew Ibrahim explores the importance of providing a practical component to education on athletic performance. Matt expresses that students should not simply memorize information, but rather be challenged and apply concepts through hands-on activities. Matt discusses that, in order to be certified, a practical component should be required. This idea of practicality is the driving force behind Athletic Perfor...
Feb 16, 2023•49 min
Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following M...
Feb 14, 2023•50 min
Brandon Schultze is an online coach and owner of Atomic Performance and Educator for Pre-Script® which is a principles-based education company dedicated to pushing the boundaries of human performance by forging better coaches and creating better athletes. During the interview he discusses the human component to coaching and programming, and how he got to where he is now. He started in the industry about seven years ago, initially as a personal hobby and love for working out and training. He has ...
Feb 09, 2023•42 min
Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day. Highlights So if you're programming workouts, you want your workouts to take an efficient amount of time, and you want it to be a consistent quality every time. So you want to set up the environment that allows it to...
Feb 07, 2023•23 min
In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motiv...
Feb 02, 2023•53 min
Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wa...
Jan 31, 2023•45 min
Coaches, want to live a limitless life and help your clients do the same?Andy Ramage is an advocate for the alcohol-free community. He stopped drinking 10 years ago and it changed his life for the better. Now he wants to inspire others to do the same. In this episode he defines a middle lane drinker as someone who drinks averagely, heavily, moderately or not at all, which is around 70% of the adult population in the Western world.Andy believes that taking a break from alcohol can have a transfor...
Jan 26, 2023•53 min
