In this episode of the PT Profit Podcast, guest host Chris Liddle discusses how Artificial Intelligence (AI) technology can be leveraged in the fitness industry to help trainers and clinicians stand out. He identified five ways AI can help with content creation: content generation, content curation, content optimization, content scheduling, and reverse engineering captivating content. AI can be used to generate written content such as blog posts, articles, and product descriptions. It can also b...
Jan 24, 2023•32 min
Erica started experiencing knee pain when she was five and the doctors told her it was growing pains. When she stopped growing at 14, her parents took her to the Mayo Clinic and the specialists there told her she needed to strengthen her legs. This was the turning point for Erica and she began her journey into strength training at a young age. She found success in her training and eventually became a specialist in the field. Erica shares her story with Beverley on the show.Erica experienced the ...
Jan 19, 2023•47 min
Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve. The surface level ways of connecting with an audience, such as narrowing in on a certain demographi...
Jan 17, 2023•20 min
In this episode, Jessica shares her journey about how she came to find Z-Health, and how that has been pivotal in her being able to help people achieve their movement goals. She was instantly intrigued by the idea of using neuroscience to help people improve their movement. After becoming a certified Z-Health coach, she began to see amazing results with her clients and decided to become a master coach so that she could help even more people. TIMESTAMPS 0:02:17 How to Improve Performance0:03:58 Z...
Jan 12, 2023•49 min
In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale. I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to c...
Jan 10, 2023•43 min
Ed Williams is a coach and teacher who helps people build durable and resilient humans. He believes in a contrarian approach to self-care and pushing oneself in a way that is fun, safe, and helpful. Ed shares his story of how he got into this work, as well as how he serves his clients.Ed Williams has been in the fitness industry for over 21 years and serves as an educator for personal trainers and coaches.He is also passionate about helping high school athletes recover from injuries. He believes...
Jan 05, 2023•49 min
In this episode, we talk about some of the biggest lessons I learned in 2022 and how I'll be using them to grow my business in 2023. I share that it is important to document your journey and to look back on your accomplishments in order to see how far you have come.I talk about the importance of focusing on your wins and not letting the frustration of the journey get in the way of your success. We're going to reflect on the power of the New Year and how it can be used as a time to reset and focu...
Jan 03, 2023•49 min
You've likely heard of Fit2Fat2Fit over the years and the reason being is that he's gained a substantial amount of weight over a short period of time and lost it all on purpose not only once, but TWICE! First in his 30's and then in his 40's to gain deeper understanding of other people's experiences. Drew Manning joins us on the podcast to talk about the insights these life experiences gave him. Being able to understand the emotional aspects that can make weight loss difficult better equipped hi...
Dec 29, 2022•55 min
Are you a goal setter? Have you accomplished all the goals that you had set out for 2022? It's important to take time at the end of each year to reflect, celebrate and create a plan for the year ahead. Going through a goal setting process is much more likely to lead you to success than to just hope for things to happen.Join us in this episode as we go through an exercise to set goals for 2023 that set you up for success. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars...
Dec 27, 2022•25 min
The people you surround yourself with and whom you build your business with are game changers. Whether you're finding the people that allow you to grow or finding the people who will grow your business, it's important to know what to look for.This episode has a lot of takeaways for those looking to reach bigger goals their brick and mortar business as well as those looking to find the right person to add to their online business. We talk about everything from having Standard Operating Procedures...
Dec 22, 2022•50 min
Have you ever felt that your content didn't get the reach that it deserved? You're going to want to tune into this episode with Rico. This episode is geared for everyone that's looking to get better at video. Whether you're just starting out or have been doing it for a while, Enrico shares with us a lot of the trends and important key takeaways that all business owners should be aware of when growing an online business. Don't forget to leave a review on Apple Podcasts. About Today's Guest Enrico...
Dec 20, 2022•58 min
What are the first things that you think of when it comes to the topic self defense? Randy King has a wealth of knowledge around avoiding and reducing violent or dangerous situations. Whether for the safety of yourself or loved ones, his insights are incredible and full of value. The way in which we communicate can determine the situations we find ourselves in. This can play a huge role in how we experience different situations in our life both personally and professionally. This episode is incr...
Dec 15, 2022•1 hr 6 min
Do you feel like you're ready to quit? You might not be alone. A lot of businesses in this industry never make it past the first 18 months. It's important for you to know for yourself how you are measuring your effectiveness and what areas you may need help with.As we reflect on the past few years, it's clear that a lot of what used to work in marketing and growing a business has changed. With the rise in AI tech, short form content and digital connection people's needs and wants are changing. W...
Dec 13, 2022•32 min
When it comes to training people, we can often find that we need to gain experience before we can truly see the nuance in lifting styles. If your client's goals are simply to lift more than they used to and be as healthy as possible, there's a wide variety of exercise selections that will help them get there. In this episode, Lee Boyce and Melody Schoenfeld talk about their new book that just released and is available internationally, Strength Training for All Body Types: The Science of Lifting ...
Dec 08, 2022•1 hr
Are you getting setup for 2023? If you look at some of the most successful businesses, they're strategizing well in advance to secure their goals for the year. In this episode we reflect on the last month and look at some of the things that are going to be important in building an audience of customers. If you want your business to support your livelihood and be your career you need to have a system in place to ensure your business isn't just a side hustle. If that sounds like you, you're going ...
Dec 06, 2022•29 min
If you're looking at building retention and creating an atmosphere that fosters a successful in-person training business that will survive any challenge, this is going to be an episode you'll want to listen to.Lucy talks about the work she's put into herself as a coach to become a better communicator to her clients. In the show, she talks about some resources that have been really valuable to her including Love Skills by Linda Carroll and I Hear You by Micheal S. Sorensen This is Lucy's return a...
Dec 01, 2022•53 min
Nobody can truly be successful without a community of like-minded people. If you've ever been curious about how to make strong connections in the industry, this episode expands on some of the many opportunities there are to meet people that you can learn from and further establish yourself in your career. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review a...
Nov 29, 2022•36 min
In this episode with Sam Tardif, we really dive deep into the communication skills that can be a catalyst in your career. Whether you're providing feedback or receiving it, how you communicate and how you listen will make a huge difference in your outcomes. If you're ready to bet on yourself and start your own business, this episode comes with some key takeaways that will be very valuable for you. Tune in and let us know what you think! Don't forget to leave a review on Apple Podcasts. For every...
Nov 24, 2022•44 min
As you reach new levels in your business, you're bound to encounter some lessons along the day. In this episode, I share with you my experiences that have taken me to where I am, as well as the lessons learned by many of my mentors and colleagues who are currently 7 figure business owners. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to ch...
Nov 22, 2022•36 min
Knowing when to pivot in life is key to having a rewarding career in any industry. In this episode, Steph shares a little about how she made the shift from working as a teacher in the classroom to working as a coach online. She also talks about what helped guide her to working specifically with women over 40. You're going to find that there are a lot of key talking points to listen to if you are someone who works with women or is looking to better your health as an athlete. Don't forget to leave...
Nov 17, 2022•1 hr 1 min
If you're a podcast host or looking to start a podcast, this episode is for YOU! Chris takes you through a series of key points in being a podcast host. Everything from diving into why you want to start a podcast and what's possible for you as a host. Whether you're looking to grow the audience or find ways to monetize, this episode is packed with information that will bring you value. Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will b...
Nov 15, 2022•48 min
Coaches, are you considering the impact your senses might have on your movement? You might be leaving opportunities for progression on the table. In this episode with Trent McEntire, we talk about how he lived his youth without knowing he had Cerebral Palsy until adulthood. Born with a mild form of Cerebral Palsy, Trent experienced pain and stiffness every day from the time he was a child. The methods Trent discovered to repair his own body also became the foundation for what would be his life’s...
Nov 10, 2022•51 min
Your voice and how you use it matters in your business. Have you ever thought about how you could be perceived on an international scale through the way you speak? In our constantly changing industry where more and more coaches and businesses are working with people internationally, it's important to take these things into consideration.Katherine Beck shares some of her insights on using your voice in this episode! You're going to want to tune in to learn more. Don't forget to leave a review on ...
Nov 08, 2022•54 min
Episode 200! We've made it a long way since the start of the PT Profit Podcast back in 2020. There's a lot to reflect on and celebrate for this episode and so we've set it up with Chris Liddle as the guest host interviewing Beverley.Within this episode, there's a lot of takeaways around important career lessons and some of the realness that comes with going after a business goal. No matter what industry you're in, if you're a high performer, you will likely find yourself in a situation where you...
Nov 03, 2022•57 min
Are you a coach or business owner? This episode is actually from a live call we did in our Online Marketing for Fitness Professionals group. Whether you're trying to reach your first 6-figures or taking it to that next level, the fundamentals of staying in alignment are the same. If you're listening to this on November 1st, we've got a live training today at 12:00 PM EST. Sign up here! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify! Join the Facebook commu...
Nov 01, 2022•21 min
Coaches, just a reminder, you don't have to let an obstacle define you. You are capable of success! You're going to feel empowered after this episode.Teresa Teuscher is the perfect example of resilience and determination having been diagnosed with scoliosis and living with a fused spine. Through consistent effort and patience, she found a way to help people through the obstacles she's overcome in her own fitness journey. Now she works with a diverse group of people helping them achieve feats of ...
Oct 27, 2022•53 min
Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. You know what they say, work smarter not harder. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify! Join the Facebook community! Are yo...
Oct 25, 2022•16 min
This episode with Ali Kershner is amazing for honing your soft skills aka power skills. Whether you're just getting started in the industry or working towards the next step with your growing business, there are takeaways that are transferable for everyone. We all work with people, we all utilize power skills.The ways we show up and communicate have a huge impact on the outcomes in our business. Ali is a deep thinker and loves to get to know people and you'll get to know more about how she does t...
Oct 21, 2022•49 min
WOW! Coaches and business owners, this episode is a must-listen for anyone looking to upgrade their visual brand online. Ula joins us to talk about everything from the pillars of a brand to how and why to choose colors. Whether you're a brand new or well-established business, you're going to want to tune in. Let us know what you think and tag us on social! About Today's Guest Ula is a self-described creative swiss army knife. Ula shapes and defines the lens of how your brand is perceived. A digi...
Oct 19, 2022•1 hr 1 min
Coaches, why do you do what you do? Are you here to be of service to others?Meghan talks about that and more on this value-packed episode. We talk about the importance of finding good people in and out of the industry and how consistency wins when it comes to progression and reaching your goals.Meghan is a highly experienced and truly genuine and kind human. You may know her from her series of Ultimate programs or from her content on social media. Meghan sets a high standard for clear communicat...
Oct 13, 2022•1 hr 3 min
