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PT Profit Podcast

Beverley Simpsonptprofitpodcast.com

PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging.

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Episodes

How To Recession Proof Your Business

Fear and uncertainty is a very normal feeling to have in any business. With everything happening at the time of this recording (June 2022), it's expected that a smart coach would feel a bit of uncertainty. For a value-packed 10 minutes, we are going to unpack some things that can help you start to feel financially secure so you can bullet proof your business. If this episode helps you, please share it with the coaches in your network. Don't forget to leave us a review on Apple Podcasts. Join the...

Jun 28, 202210 min

Community Building Inside A New Gym With Matt Ferrara

Coaches, do you value a sense of community with the people you work with? It's a big part of building a business. Whether you're working with clients online or in person, you are going to love this episode with "Coach Matt" aka Matt Ferrara who is co-owner of Ascent Training and Performance in Concord, New Hampshire with his Fiance Anna Duncan. The atmosphere they strive for at Ascent is one of inclusivity, belonging and connection. If you aren't typically one who socializes with the group, this...

Jun 23, 202240 min

How To Start And Scale A Profitable Business

Are you measuring your time? Are you measuring your money? In this episode we break down how we can maximize our time and money to build a successful business. Have you ever wondered how you would recover from losing a client unexpectedly? Have you ever wondered how to set up your life so that you can be with your loved ones? We go through all of this and more in a step-by-step process. Want to learn more about these topics? Join us in the Free Facebook Group! Online Marketing for Fitness Profes...

Jun 21, 202226 min

The Power Of Yes With Gavin McHale

Coaches, this episode will light you up! Are you someone who wants to deliver outcomes for your clients without taking time to develop yourself first? Give this a listen. Are you scrambling to find more business without working on what you have to offer your clients? There’s a lot that will resonate when you tune in. Gavin talks about his experiences as a coach and what he's learned through the years and through the guidance of his mentors and coaches he's hired and been mentored by. If you're j...

Jun 16, 202249 min

3 Content Hacks To Increase Your Client Inquiries

If you've ever been someone who wonders how to start the conversation... If you've ever felt like people are inundated with fitness accounts... If you have someone you look up to in your field, who you would be nervous to reach out to, this episode is for you. Not only do we unpack some of the key concepts you will need to focus on to being a successful coach, we also break it down into a step-by-step process that you can apply in the next week. Want to know more? Tune in! Join the Facebook comm...

Jun 14, 202217 min

How to Train Golfers with Andrew Hannon

Have you ever found yourself in a spot where you needed your client to trust the process? To know that good things take time?Andrew Hannon trains highly competitive golf professionals AND everyday people. He's worked closely with brands like Adidas as well as worked with a number of elite golfers on the PGA & LPGA tour.Among his experiences, he's had a lot of instances where a client sees something on Instagram and asks "why aren't we doing that?" In a scenario like this it's a high level of...

Jun 09, 202246 min

5 Ways To Grow An Online Audience In 2022 Starting From Nothing

Coaches, you may not know it yet, but you are recession-proof.This also means that you can overcome the plateau's that happen on social media. That's another one of your super powers you'll unlock with the right help. If you don't show up for your people, know that someone else will. In this episode we pull back the curtains and explain social media through the lens of a 16K follower IG account and a 147 follower account. It's incredibly important that as a highly skilled, well-educated coach, y...

Jun 07, 20221 hr 6 min

The Truth About Procrastination with Dr. Christine Li

Dr. Christine Li is a powerful guest! Inside this episode she is going to be sharing with us over 20 years of psychology experience. She shares her shifts in her personal journey, the truth about moving through procrastination and more! If you consider yourself an over thinker you are going to LOVE this episode! Don't forget to leave us a review on Apple Podcasts. About Today's Guest Dr. Christine Li has been working as a New York-based clinical psychologist for the past 20 years; more recently ...

Jun 02, 20221 hr 36 min

4 Things I Wish I Learned Faster When I Started My Business

Gaining perspective and taking time for reflection is one of the best things you can do when you're building your business.Have you ever taken what you've learned and applied it to a new attempt? Did it help you realize that there is value in imperfection? This episode is packed with takeaways and value, you'll walk away with insights as to how I work with my clients and how I lead by example.If you listen, please share this episode on social media! Don't forget to leave us a review on Apple Pod...

May 31, 202225 min

A Holistic Approach To Wellness with Jill Sanford

Have you ever felt like your questions in healthcare were left unanswered? It's not uncommon to forge your career path in the wellness industry through your own personal health journey.Join us for an episode with Jill Sanford where she talks about the different health obstacles she's encountered both in her own life and with the people she works with. Jill takes a very holistic approach to working with her clients. While still setting important boundaries to look out for herself, she works on th...

May 26, 202251 min

What Should Be Paid and What Should Be Free

Have you ever worried about giving away too much information and how it could negatively impact your business? Have you ever attended an in person event and heard the presentations of guest speakers who are paid for their time? There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events. Being able to understand the intricacies of your career will help you stand out in whatever direction y...

May 24, 202226 min

The Psychology of Connecting with Clients with Alex McBrairty

Coaches looking to grow into the career you never imagined you'd have, this episode is for you! Alex McBrairty uses his psychology background within his coaching style to build stronger connections with people. As he's built his online business, A-Team Fitness, he's paid close attention to the personality types and communication styles of his clients. Through high level communication, collection of feedback and integration of app-based technology, Alex is finding ways to reach his career goals w...

May 19, 202254 min

The Personal Side of Training with Chris Liddle

If you are new to the fitness and wellness space or just starting your own business, this episode might be for you.Today our guest is Edmonton, Alberta based, Chris Liddle. What stands out most about Chris is how he has leveraged his personality and authentic presence on social media to not only grow his professional network in ways that have benefited his personal development but also to connect with new clients and have strong connections in remote coaching.Chris is a very values-based coach t...

May 12, 20221 hr

How to Step Into 100k Months

If you are a passionate and hard working coach, this episode is for you. Inspired by conversations with clients, we talk about what it takes to become more efficient, refine your skills, and outsource as needed in order to grow. Getting past the resistant feelings that come up in business and stepping up to that next level of income. Whatever that looks like for you If you feel like you’re doing all the right things and not making fast enough progress this episode will challenge you to reflect o...

May 10, 202226 min

How to Upgrade Coaching Skills with Timothy DiFrancesco

Coaches and Fitness professionals listen up! You are going love this episode! Doctor Tim DiFrancesco from TD Athletes Edge joins us for this powerful episode. We got insight on his time as the Head Strength and Conditioning Coach of the LA Lakers (2011-2017). During that time, he was also working on building his business online. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team. Tim's past experiences and processes gives a greater und...

May 05, 202254 min

Master the Art of Selling without Selling

I understand that most fitness professionals are not comfortable selling or don't even know how to package and sell their services. It may be you are just not into it or you just don't want to get embarrassed about how bad you are at presenting offers or selling your services. Well, in this episode I will be going through things about The Art of Selling without Selling, and here you'll get to know what type of a seller you are so that we can take the right action for you to become magnetic. You'...

May 03, 202230 min

Strength in Pole with Dimitry Politov

When you think of breakdancing, you think of coolness, hipness, trendiness, and style, but when you combine it with another kind of art that we've all been hearing about recently, pole dancing, you've got something else entirely. It's strange to conceive about breakdancing on a pole! I mean, how creative can people get? In this episode, we have Dimitry Politov, the World Pole Sport Champion, on the podcast, and we spoke about his life, from breakdancing to breakdancing on a pole! Isn't that ridi...

Apr 27, 202256 min

Three Main Reasons Why You're Not There Yet

Yes! I know. You did everything, and you worked the hardest. But still, you have not seen the fruit of your labor? This episode is for you. Don't forget to leave us a review on Apple Podcasts. Join the Facebook community! Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business? Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. ...

Apr 26, 202239 min

Improving Movement Quality with Dr. Andy Chen

Dr. Andy Chen bringing his sincere appreciation for learning, movement, and bettering the world in todays episode. We can't deny that our world, and, of course, social media, are filled with pretentious individuals. Most of us can identify to Andy's genuine life experiences and personal struggles, which formed the core of his current business. Andy shares his experiences in this episode with how to provide the greatest service to clients and establish rapport, which he then uses to generate new ...

Apr 06, 202248 min

Exploring the Quantum with Enrique Delgadillo

As high achievers, we tend to be the harshest critics. We tend to be hard on ourselves and push ourselves to burnout and breakdowns just to get what we want. In this episode we have the famous motivational speaker, Enrique Delgadillo, and here we talked about a lot of things that always lead to self-contentment. In some of Enrique's words, "Don't fight it and don't resist it." What you have right now is what you signed up for. You are meant to experience it, whether you like it or not. This epis...

Apr 05, 202250 min

Uncovering Underlying Issues with Dr. Zac Cupples

What are the root causes, underlying issues, signs and symptoms? How to detect them and what are the ways to determine and deal with them? Dr. Zac Cupples joins us on the show to help us guide on what his ways are to diagnose and support his clients. In this episode, Zac and I started talking about the struggles that most fitness professionals get into. How he used his personal struggles to better himself and be good at what he was doing, which leads us to discussing his way and processes of det...

Mar 31, 202253 min

What I Would Do If I was Starting Over

There is no certainty, and everything moves constantly, whether we like it or not. The same goes with our businesses. We really can't predict what is coming, so we will just have to equip ourselves with what we need in order for our business to survive and thrive even more. In this episode, I share what I would do if I was starting over with my business because the truth many of the challenges you're facing now, you'll also be faced with no matter what stage you are at. These things that I will ...

Mar 28, 202232 min

Programming Clients for the Long Game with Annie Miller

Coaches, today I am so pumped to have training and business coach Annie Miller joining me. She is a strength coach navigating the space that is entrepreneurship. After graduating with her degree in Exercise and Sport science, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, she found her calling in the online world of health and fitness. Six years, thousands of instagram posts, and a lot of lessons later,...

Mar 17, 202251 min

How I Sold $40k in One Day with Ten 15-Minute Calls

Success, business, and coaching are all funny things. They are, in essence, living things. They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you. That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week. I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking ab...

Mar 15, 202257 min

The Simple, Straight-Forward Path to Success with Miguel Aragoncillo

Businesses originate in all kinds of ways. And coaches, once you start seeking out and taking on clients on your own...you have created your own business. You have become an entrepreneur. Fitness journeys vary as well. Mine began when I was still acting and singing and on the path to becoming a successful musical theatre actress. Once I began helping folks attain their dreams and health goals, however, I fell in love with this diverse, enriching industry that has so many nuances and ways to ente...

Mar 10, 202251 min

Is Your Business at Risk? featuring Ryan Barrett of ORAM

It's 2022, and we are all wired in. Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real. If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a d...

Mar 08, 202240 min

How To Understand Movement Complexity with Dr. Jeremy Paster

If you're a new listener, then welcome to the PT Profit Podcast ! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information. Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Ga...

Mar 03, 20221 hr

The Math Behind 6 & 7 Figures

Obtaining sheer amounts of money will not bring you joy nor will it validate worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us. Money should never be your master. One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom v...

Feb 15, 202246 min

Program Design After Passing the CSCS with Dr. Matt Casturo

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse. One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutri...

Feb 10, 202254 min

Focusing on "Know, Like & Trust" is Killing Your Business

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital. No one wants to remain the internet's best kept secret. However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers. There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purc...

Feb 08, 202220 min
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