As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs. The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding. Thankfully prenatal workouts have come a long way, and pregnant people have more...
Feb 03, 2022•49 min
Launching a product can be stressful. We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience. Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000? Today I have Rose Radford joining me...
Feb 01, 2022•51 min
It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults. Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work. If you're a return listener, then you know I love unpacking the invisible components of business, training, ...
Jan 27, 2022•46 min
If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful. Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lesso...
Jan 25, 2022•41 min
Coaches, I know it's Fitness Thursday, but let's mix things up a bit. I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today. Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps...
Jan 13, 2022•34 min
The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on. Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking. Thankfully today I have my friend and PT Profit Formula membe...
Jan 06, 2022•53 min
Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell. An increase in cost? Forget about it! Why would you want to scare off your existing clients. No. No, no, no! Let's reset that mindset ASAP, coaches. Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship ...
Jan 04, 2022•31 min
Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA. Coach Mike G exudes qualities ...
Dec 30, 2021•55 min
Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year. This coming year, I'm taking big strides and expanding my company, and my business plans were the ins...
Dec 28, 2021•26 min
Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. Ricki shares with us: - The importance of symbiotic cross-training. - Ways to navigate the nuanced conversation of pain vs discomfort. - How readily available medical access is changing the overall trajecto...
Dec 16, 2021•50 min
There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself. You'll hear me discuss: - The importance of community...
Dec 14, 2021•24 min
Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab. We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk abou...
Dec 09, 2021•45 min
We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer. After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible ...
Dec 07, 2021•43 min
Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or ...
Nov 23, 2021•22 min
On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work with people having hard time eating fruits and vegetables as well as why it's hard for people to manage the...
Nov 18, 2021•55 min
The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020! There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date ti...
Nov 16, 2021•57 min
On this episode, Low Impact Fit's Alexa Idama joins me to talk all things pilates. She walks me through a number of misconceptions about the fitness system, including its common comparison to yoga. Alexa unpacks the differences between the two for us, pointing out various factors that set them apart. Alexa and I also discuss the types of pilates as well as who can do pilates and how often. Pilates can supplement other areas of fitness as well, and we dive into the pros and cons of group classes ...
Nov 11, 2021•49 min
You're going to love this episode, coaches. Allison Hollinger sits down to talk to me today about beginning with zero followers and building to a community of 35,000 strong. She shares tips of how to keep up with the game, which is constantly changing in this online space and dives into how she stays relevant on social media platforms that introduce new functions left and right. In addition to discussing how she built her community, we also talked about how she was able to manage that growth, an...
Nov 09, 2021•49 min
On today's brand new episode of the PT Profit Podcast, Natalia Tabilo joins me to talk all things yoga. Natalia is the founder of Yoga For All Bodies, and she shares with me how Yoga impacted her mental health and ignited a passion that led to her becoming an instructor for all types of people. She tailors her classes so that she is able to instruct everyone, regardless of their body type or experience level. With Natalia, no one will be left behind. Natalia talks to me about researching yoga an...
Nov 04, 2021•53 min
Coaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thing your business should have that will make it profitable. Today I dive into: - Common mistakes that struggling ent...
Nov 02, 2021•51 min
Today I have the wonderful Dr. Nicole Woodard joining me, and we talk all about Mobility Athletes, what it is all about, and how she came up with it. We dive into how she was able to discover the points that connects the fitness and health industry, which is the basis of the Mobility Athletes program. We also talked about the very thin line of radical responsibility for both clients and coaches. Nicole also unpacked the Movement Pyramid and its different levels. We also talk about how the mind a...
Oct 28, 2021•45 min
Today we have a superstar in the online fitness industry joining us. I am so pumped to bring you all Vince Del Monte, who shares with us invaluable insights into the running an online business. Vince and I dive deep into pricing, the strategies you need to know, and what you can do to scale up your business once you identify the root cases of the problems you may be having. This episode was such a treat for me to record. Vince shares with us what it has been like running his multiple 7-figure bu...
Oct 26, 2021•52 min
Today I am talking to the incredibly compassionate Nicole Vienneau of Blue Monarch Health. She tells me about being a Registered Nurse and shared her incredible experiences within the world of nursing and fitness. We talked about things happening in our health care system and how she is working hard to close the gap between a hospital nurse who is bound to hospitals' rules and a compassionate nurse that extends a helping hand to those that really need the help. We also talked about how she disco...
Oct 21, 2021•1 hr 16 min
"It was all rooted in fear, doubt and scarcity, and when you work from a place of fear, doubt, and scarcity, you are bound to scarce results." In this episode, Adam Kiddoo joins me to talk all about shifting your identity. Adam was a coach of mine and was responsible for helping shift my perspective and allowing me to see things from a different lens. In our interview, we dive into intuition, facing your fears, finding your identity, and other insights that you can use for your personal life and...
Oct 19, 2021•1 hr 1 min
Coaches, today we have Sophia Martins, a neuroscientist and dancer, joining us to talk all about neuroscience and how it can help athletes, dancers and our clients. In this episode, Sophia shared her detailed knowledge on what happens to a performer's brain when experiencing memory lapses. She also discussed how she as a neuroscientist helps performers and dancers in fixing their performance anxiety in a very simple and fun way, a tool that could be used for anyone nervous about going to the gym...
Oct 14, 2021•48 min
In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing. Today I unpack: - What a KPI is. - How to decide which KPI to use. - Detaching your emotions from results. Don't f...
Oct 12, 2021•17 min
Today's guest and I coincidentally worked at the same gym in Manhattan, just at slightly different times! I am so thrilled to introduce you all to Dalijah Amelia. We have a fantastic discussion about her journey in movement that led to a pole class that changed her life. In this episode, we talk all about Pole Dancing and all about body confidence. We all know that there is stigma attached to pole dancing, so Dalijah dives into some misconceptions about it for me and added that it's a very rewar...
Oct 07, 2021•47 min
Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. Today I dive into: - Some of the lessons I learned from this launch. - Why I'm bumping up Studying to the first S over Serving. - Alignment and intention. Don't forget to leave us a review on Apple Podcasts. Join the Facebook community! Are you a new fitness entrepreneur looking to attrac...
Oct 05, 2021•36 min
Diana Sorokova is a ballerina and strength trainer, and in today's episode, she joins me to talk about her journey and experiences, how she got into strength training, and how she helps others do the same. We also talked all about dancers and how she is able to help them get better with regards to being strong and being healthy as well since being a performer can be very demanding both physically and mentally. We also broke down the types of dancers, their training and needs, and the things you ...
Sep 30, 2021•47 min
Today it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it. Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021. You'll hear: - Tips to c...
Sep 28, 2021•20 min
