In this episode, I’m so excited to have Dr. Ashley Dwyer back on the show! We were deep in convo—so you know this episode is packed. Ashley’s walking us through: How she identifies and coaches women with complex cases—think PCOS, hormone imbalances, gut issues The checklist she uses to assess whether a client truly is “doing all the right things” Why standard diet + fitness plans often don’t work for women with metabolic dysfunction Her go-to lab markers for PCOS (plus the four types you need to...
Jun 19, 2025•46 min•Ep. 403
In this episode, I’m kicking off a new series for health and wellness pros who want to build a profitable online business. I’ll share the exact steps I used to go from district fitness manager to scaling a multiple six and seven-figure business. We’ll cover business foundations, crafting offers, client communication, and building systems that support growth without burnout. And if you want to go deeper, join my free live training Simple Scaling — your roadmap to consistent, scalable revenue. Let...
Jun 17, 2025•15 min•Ep. 402
Today we're bringing you a powerful conversation with Coach Jayme Shiarla — executive wellness coach and author of Beyond the Words . We dive deep into what happens when high achievers hit that wall — the one where everything looks successful on the outside… but inside, it feels empty. Jamie shares her own journey — from using motivational quotes to pull herself out of dark moments, to now helping high performers rebuild their self-worth from the inside out. We talk burnout, the pressure to cons...
May 22, 2025•46 min•Ep. 401
For the 400th episode of the PT Profit Podcast, we're diving into the nine crucial lessons learned on the journey to crossing $1 million in revenue. Whether you're a seasoned health professional or just starting out, these insights on efficient effort, discipline, boldness, and smart business strategies are invaluable. I share the highs and lows, emphasizing the importance of resilience, support, and a solid relationship with money. Tune in to discover what it truly takes to build a seven-figure...
May 20, 2025•21 min
In this episode, Megan Collier, a seasoned content creator from Seattle, shares her journey and insights on leveraging user-generated content (UGC) for business growth. Through her expertise, Megan discusses the fundamentals of UGC, its importance for brands in the fitness and wellness space, and actionable steps for beginners to start their UGC side hustles. You can learn more about her resource and UGC course here: https://stan.store/Megan_UGC She provides tips on creating a compelling portfol...
May 06, 2025•46 min•Ep. 399
In this episode, I will share easy-to-follow strategies for health and wellness professionals to create an Instagram bio that gets more leads, customers, and clients. As someone who’s built multiple six- and seven-figure businesses using Instagram, I’ll show you how to optimize your handle, name, and bio to attract and convert followers. We'll also cover: Why understanding the customer journey matters How to use SEO-friendly keywords Writing a bio that builds trust and credibility Plus, I’ll exp...
Apr 22, 2025•14 min•Ep. 398
In this episode, we're going over how to thrive on Instagram without the hassle of advanced content creation. I also shared my journey of building a seven-figure business with minimal followers and discusses the three primary pillars of content creation: products, position, and plan. I also outlined the three types of content necessary for success: Shifting Perspective, Results in Advance, and Say Yes content. I elaborated on the five pieces of content types, including polarizing, educational, a...
Apr 15, 2025•36 min
In this episode, I bring to you Coach Georgia Cass, an expert in coaching female rugby players and specializing in injury recovery and performance enhancement. We discuss the rules and dynamics of rugby, differences between in-season and off-season training, and common injuries like ACL tears and concussions. Georgia also shares her journey into rugby, her personal injury experiences, and highlights the importance of strength conditioning tailored to female physiological needs. The conversation ...
Apr 10, 2025•45 min
In this episode, I talked about the latest changes to Instagram's algorithms announced on February 28th. You aren't going to want to miss these, because they're crucial to the success of any online business using social media. I specifically outlined how the algorithm changes impact content visibility, emphasizing the need to understand different algorithms, including the feed, story, explore, reels, and search-based algorithms. I went over practical applications for sharing and creating client-...
Apr 08, 2025•15 min•Ep. 395
In this episode, I share a proven Instagram content strategy tailored for health and wellness professionals looking to start and scale a profitable online business. I break down the essential steps, from understanding the value and convenience of online services to leveraging your time by addressing common client queries in a scalable format. I also emphasized the importance of deciding your niche, knowing your audience's real desires, and strategically planning content with clear intentions for...
Apr 01, 2025•22 min•Ep. 394
In this episode, Golf Neuro-Performance Coach Dave Degenhardt, shares his high value brain-based approach to pain and movement rehabilitation. Dave explains how chronic and acute pain signals originate from the brain rather than tissue and discusses his meticulous assessment process, including brainstem evaluations and understanding clients' movement histories. In addition to our conversation that went into how Dave actually helped ME with some back pain I was experiencing, Dave also provides in...
Mar 27, 2025•49 min•Ep. 393
In this episode, I discuss how to generate $50 to $100 per day on Instagram using low-ticket offers. I also debunk common myths about online business strategies and emphasize the importance of structured planning, skill execution, and emotional resilience. I share insights on avoiding the feast-and-famine cycle of launching and the pitfalls of "too good to be true" promises. Additionally, I delve into the four key steps for generating revenue online: Creating an irresistible offer, Understanding...
Mar 25, 2025•31 min•Ep. 392
In this episode, I sit down with Coach Tyler Argento, a yoga practitioner turned powerlifter, to explore her journey into strength coaching and her transition to an online business. Tyler delves into her athletic background in field hockey, basketball, and figure skating, and discusses how she overcame a significant ACL injury that shaped her coaching philosophy. She shares the challenges of balancing in-person and online coaching, the mental resilience developed through weightlifting, and her s...
Mar 20, 2025•44 min•Ep. 391
In this episode, we revisit a pivotal training session from June 2024 focused on generating daily sales without the need for launching. The episode dispels common misconceptions surrounding constant selling and introduces a pressure-free, permission-based sales system designed to create consistent revenue. Key highlights include crafting a premium offer, stress-testing it, scaling effectively, and automating sales processes. I emphasized the importance of integrating both paid and organic strate...
Mar 17, 2025•36 min•Ep. 390
In this episode, I share insights on how health professionals can scale their businesses to achieve consistent revenue without sacrificing client success. I discuss the limitations of traditional education and certifications that fail to teach business growth skills and emphasize the importance of creating revenue streams that do not rely on constant personal presence. Drawing from my own experiences of overcoming personal challenges, such as illness and accidents, while maintaining my business ...
Mar 12, 2025•28 min•Ep. 389
In this episode, We will be tackling something many fitness pros struggle with: doubting if you’re “fit enough” to coach. I’ve been there too. But here’s the truth—being a great coach isn’t about your body or fitness level. It’s about your skills, empathy, and ability to help clients reach their goals. I’ll share personal stories and insights from my journey as a fitness manager and coach, focusing on overcoming self-doubt and breaking free from body image myths. We’ll also touch on the mental a...
Mar 04, 2025•21 min•Ep. 388
In this episode we go into strategies that will help you to amplify both your impact and income without the relentless chase for more social media followers or leads. From my experience as a former district fitness manager responsible for millions in revenue and multiple successful online businesses, I share real experience-based approaches to leveraging your existing audience for business growth. If you take ONE thing from this episode, be sure to optimize your existing networks and improve you...
Feb 25, 2025•17 min•Ep. 387
We brought back Andrew Coates to talk about what it is to be an Authority in Fitness. Andrew brings a refreshing perspective to the fitness community, blending experience with a forward-thinking approach. His insights into his experience hosting Lift Free and Diet Hard, public speaking at industry conferences and guesting virtually and in-person, and maintaining authentic relationships offer actionable strategies for fitness professionals. By prioritizing service, staying adaptable, and continuo...
Feb 13, 2025•1 hr•Ep. 386
In this episode we're going over the two common extremes in sales training: high-pressure tactics and giving everything away for free. Drawing from my extensive experience in fitness sales and online business, I share with you why traditional sales methods often fail and leave coaches struggling. We're going to dig deep into the importance of building genuine relationships and provides insights on effective communication strategies to eliminate doubt and fear in potential clients. When you liste...
Feb 11, 2025•25 min•Ep. 385
In this episode, our guest - an internationally known personal speaker, presenter, mentor and published author, Dean Somerset delves into his upcoming book, 'Rock Solid Resilience,' co-authored with Dan Pope, a physical therapist. The book aims to bridge the gap between rehabilitation and strength training, providing guidance for both high-level athletes and the general population. Dean discusses the nuances of pain management, the importance of individualized training programs, and when to seek...
Feb 06, 2025•49 min•Ep. 384
In this episode we're going into a detailed step-by-step blueprint to achieve consistent 10K months without launching or feeling sleazy. I'm covering everything including transitioning from the feast and famine cycle to a sustainable income model by leveraging a combination of passive and active revenue streams. Some of the key strategies of this blueprint include setting up an effective evergreen model and constructing a robust offer stack. It's important to remember the value of planning, trac...
Feb 04, 2025•26 min•Ep. 383
In this episode, we're talking about common mistakes and misconceptions that many new and struggling coaches encounter in the online coaching space. Whether you are transitioning your in-person expertise to the online world or looking to scale an existing business, understanding these pitfalls is crucial for revenue growth and business sustainability. Key Points Building a Successful Coaching Business Understanding Offers and Pricing Strategy The Importance of Engagement and Experience Generatin...
Jan 28, 2025•18 min•Ep. 382
In this episode we're tackling a topic that resonates with so many of us: the daunting task of breaking through the clutter in a saturated online market. Whether you're diving into Instagram for the first time or struggling to make your educational content heard, this episode is for you. Stick around, because I'm going to show you how embracing your competitors can be a game-changer for your business. Key Points Shifting Your Perspective on Competition Overcoming Envy and Self-Doubt Evidence Sta...
Jan 21, 2025•31 min
For today's episode we brought Lisa Carpenter to the show! She's a seasoned coach with over two decades of experience and she came to discuss the profound art of letting go and navigating life’s lessons. As we usher in the new year of 2025, Lisa shares her insights on capitalizing on the fresh energy the new calendar brings. Reflecting on the challenging years from 2020 to 2024, she outlines the significance of self-compassion and support in overcoming life's hurdles and stresses the crucial rol...
Jan 16, 2025•57 min•Ep. 380
In this episode we're going over the essential components that drive business success on Instagram. Whether you have a modest or massive following, you’ll learn that popularity doesn't necessarily equate to profitability. I share my own journey from managing a national gym to building successful online businesses, offering valuable insights for new and seasoned entrepreneurs alike. Turning your Instagram page into a revenue-generating machine is possible with the right strategies and mindset. Wh...
Jan 14, 2025•16 min•Ep. 379
In this episode veteran sales expert Cole Gordon dives deep into strategies for increasing both impact and income. With nearly a decade in the sales industry, Gordon shares invaluable insights on sustaining a career as a remote closer, fostering a positive work culture, and the protocols necessary for retaining top sales talent. Key topics include the art of the one call close, optimizing sales training, and the critical role of founder-led sales in early business stages. This episode is packed ...
Jan 09, 2025•58 min•Ep. 378
In this episode, we're going over the intricacies of creating educational and science-driven content that stands out in the saturated online coaching space. Whether you're an experienced coach or just starting, understanding the nuances of messaging and communication is key to connecting with your audience and growing your business. We explore strategies to help you bridge the gap, engage effectively with your potential clients, and convert them into long-term customers. KEYNOTES 1. The Importan...
Jan 07, 2025•18 min•Ep. 377
In this workshop-style episode recorded at the end of 2024, I'm sharing strategies for health and wellness professionals to achieve and sustain success in 2025. Through my own business experiences and a step-by-step goal-setting process, I'm sharing the importance of identifying and celebrating progress, resolving emotional blocks, and maintaining consistent efforts to reach business and personal health goals. It's important to be aware of the 'magic of maintenance' and leveraging small, consist...
Dec 31, 2024•39 min
In this episode, Brenda Johnston joins the show to discuss the transformative potential of energy work, focusing on how understanding and managing energy can change your life and business. Brenda explains the importance of tapping into both sides of the brain, the left and the right, and introduces key concepts such as whole brain activation, energetic systems, and the power of subconscious beliefs. She provides insights on how to manage your energy effectively, set up the energetics of a busine...
Dec 19, 2024•56 min•Ep. 375
In this episode we're featuring an Instagram live hosted by Aram Grigorian for a compelling conversation about how coaches can elevate their businesses through strategic marketing and overcoming common challenges. This discussion provides valuable insights into client-focused strategies, the importance of personal and business growth, and practical approaches for content creation. 3 Keynotes of the Episode [Keynote #1: Prioritizing Client Needs for Business Growth] [Keynote #2: Content Creation ...
Dec 17, 2024•18 min•Ep. 374
